LinkedIn Social Media Leadership Forum

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LinkedIn at the Social Media Leadership Forum event 30 Jan 2013

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LinkedIn Social Media Leadership Forum

  1. 1. Managed by:Social recruitment strategies#SMLFRecruit
  2. 2. chris_brown_uk
  3. 3. inmaps.linkedinlabs.com
  4. 4. Member growth and engagement Relevant Criticaland valuable Technology mass products platform of dataand services
  5. 5. Identity Insights EverywhereConnect, find, and Be great at what Work wherever our be found you do members work
  6. 6. Identity Insights EverywhereConnect, find, and Be great at what Work wherever our be found you do members work
  7. 7. 413,101 followersLike (13,620) • Comment (5,712) • Share
  8. 8. Identity Insights EverywhereConnect, find, and Be great at what Work wherever our be found you do members work
  9. 9. Identity Insights EverywhereConnect, find, and Be great at what Work wherever our be found you do members work
  10. 10. Changing the wayCompanies work. Sell. Market. Recruit.
  11. 11. Professional Women’s Network 83K+ Total Members +32% Brand Consideration +23% Likely to Recommend 2.5X More Engagement than Avg. Matching message to mindsetLinkedIn Confidential ©2013 All Rights Reserved 17
  12. 12. “LinkedIn Sales Navigator is the best tool that our sales team has for our social and target account selling initiative.” Dennis Dresser VP of Sales/ Americas 25% 15% 20 daysIncreased leads to opportunities Increased sales reps Decreased average exceeding quota sales cycle LinkedIn Confidential ©2013 18
  13. 13. Senior swimwear designer
  14. 14. How many people dream ofworking at your company?
  15. 15. Talent Brand Engagement Talent Brand Reach Talent Brand EngagementHow many professionals are familiar with Rolls-Royce as an employer?How many professionals are interested in Rolls-Royce as an employer?116,299745,909 Engaging Viewing with jobs Reach profiles Talent Brand employee Following ConnectingResearching with your company your employees company your
  16. 16. Talent Brand Engagement116,299 =745,909 Talent Brand Reach
  17. 17. Talent Brand Engagement116,299 Talent Brand Index How attractive Rolls-Royce is = to prospective candidates745,909 Talent Brand Reach
  18. 18. Talent Brand Index Benchmark24% 2 7 PEERS of Airbus 16% 14% BAE Systems 12% 10% 10% Bombardier 8% Aerospace GE Jaguar Land Rover Rolls-Royce Optimized SystemsEmployer of choice Weaker employer brand and Solutions
  19. 19. by Job Function by Geographic Location 34%23% 24% 19% 19% 18% 16% 15% 17% 13% 10%
  20. 20. Talent Brand Index over time18%15%12%9%6%3%0% March-12 April-12 May-12 June-12 July-12 August-12
  21. 21. 827,304 followers70% of Followers Interested in Career Opportunities
  22. 22. mobile engineer
  23. 23. 80% More Likely to Respond to InMails
  24. 24. Follow company
  25. 25. chris_brown_uk

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