SlideShare a Scribd company logo
1 of 3
BBC Radio 1
Introduction
BBC radio 1 is a British radio station operated by the BBC (British broadcasting
Corporation) specialising in modern and current popular music throughout the
day. BBC Radio 1 is is home to the Official chart, the Live Lounge and the world’s
greatest DJ’s including Nick Grimshaw, Scott Mills, Clara Amfo and many more.
This is funded by licence fee and general taxation as they receive a regular
government grant
The radio 1 Breakfast show with Nick Grimshaw
Followed Clara Amfo
In the afternoon this is followed by newsbeat, which offers the latest news from
around the UK and around the world.
13:00 Scott mills takes over with P.! James is back with another tantalising story
16:00 The official chart with Greg James
BBC Radio one offer a range of different types of shows including innuendo
bingo, which is for entertainment purposes as it, is a fun and quirky little game to
play on show. They also have the Live Lounge, which involves getting artists to
come in and perform live for the purposes of the radio show only.
Genres
This radio show covers a range of genres as it plays a range of different genres of
music based of what is currently in the charts, therefore it goes from the bottom
of the charts which is where most niche genres would be to the top of the charts
where more mainstream music would be found.
Audience profiles and Market share
The BBC radio 1 breakfast show has 5.4 million listeners a week. BBC Radio 1’s
audience has dropped to its lowest level for more than a decade after the station
lost a million listeners over the past year. Overall BBC 1 have a market share of
5.9%, with a total of 9,697,000 listeners per week who are aged 15+. These
listeners listen for an average of 6.3 hours during the perios of june 2017-
september 2017.
Production Processes
The BBC radio 1 live lounge is produced by James Clark, he says that Live Lounge
is a big part of what Radio 1 does with live music and that his job includes
collaborating with the music team to identify which artists are suitable to be
booked. The BBC studio manager George Thomas has said that no matter who
the act is they will receive he same level of service. He also feels with this show
the main thing to remember is that the show is an artistic exercise and not a
technical one. Therefore he feels it is important to be good at digesting
information such as technical specifications quickly and communicating well.
Another job is mixing the live music session. BBC Radio have said you need to
know the line up before hand or have some sort of communication especiall if it
is a band so you know what you are going to be working with. Another thing is
knowing the equipment however it is the job of the studio manager to say
whether he feels everything is sounding right during sound checks and rehersals.
For the other shows, a team of 14 people get together every Tuesday and listen
to the music and debate what should be added onto a playlist. In order for a song
to be considered it must therefore be played in the playlist meeting.
Capital FM
Capital is network of twelve independent contempa ru hit radio stations in the
United Kingdom, they are owned and ran by Global Radio as part of the Capital
radio network. Capial not only plays the hits it make and breaks them. It was the
UKs first national, commercial, hit music radio station and today reaches 7.8
million people every single week. Capital FM are funded by multiple investors
and income they receive from advertising.
Capital FM have a range of different shows and presenters such as:
 Capital Breakfast with roman Kemp
 Ant Payne
 The bassman
 Will Manning
 Marvin humes
 Capital weekender
 The official Vodafone big top 40
Genres
Capital FM plays a range of different genres of music. Ranging from Hip hop and
RnB to Rock and House music. They oftern focus on the UK’s number 1 hits as
stated in their slogan “The Uk’s NO.1 Hit music station.”
The music featured are very generic and mainstream which allows Capital to
reach a range of listeners across multiple genres. The station was orinally made
to feature urban black music, but it says it should also appeal to young white fans
of contemporary music. The radio satation plays 2 hours a week of afro-
caribbean music which they have been doing since February 2014.
Audience profiles and Market share
The majority of Capitals audience are female at 58%. Capitals listeners are huge
fans of the world of popular music and entertainment. They are media savvy, on
trend and use capital to be the first of their mates to hear the new song or latest
trends. Of these listeners 58% of them are aged between 15-34 and make up the
main target audience of the station. Capital Birmingham now reaches 469,000
with capital Birmingham Breakfast reaching 259,000 listeners every week with a
total of 542,000 hours. Where as Capital London which is their main station
reaches 2.1 million, with listeners tuning in for a total of 10.7 million hours.
Capital Breakfast with Roman Kemp is London’s no.1 commercial breakfast
show, reaching 1.1 million listeners every week for a total of 2.4 million hours.
Production processes
The production process of Capital FM are very similar to that of BBC Radio 1 as
they both operate in a similar way and both focus on broadcasting live music
over the radio. You will find these processes will be similar throughout the
market of radio stations.

More Related Content

What's hot (20)

Case study: MTV and it's Audience
Case study: MTV and it's Audience Case study: MTV and it's Audience
Case study: MTV and it's Audience
 
Radio
RadioRadio
Radio
 
Mtv case study
Mtv case studyMtv case study
Mtv case study
 
Mtv Case
Mtv CaseMtv Case
Mtv Case
 
History of mtv
History of mtvHistory of mtv
History of mtv
 
Mtv
MtvMtv
Mtv
 
Radio Ratings
Radio RatingsRadio Ratings
Radio Ratings
 
Case mtv
Case  mtvCase  mtv
Case mtv
 
Case study on mtv
Case study on mtv Case study on mtv
Case study on mtv
 
The History of MTV
The History of MTVThe History of MTV
The History of MTV
 
Mtv company case study
Mtv  company case studyMtv  company case study
Mtv company case study
 
Introduction to radio history LESSON 1
Introduction to radio history LESSON 1Introduction to radio history LESSON 1
Introduction to radio history LESSON 1
 
Radio 1 breakfast show lesson 1
Radio 1 breakfast show lesson 1Radio 1 breakfast show lesson 1
Radio 1 breakfast show lesson 1
 
Radio lessons 14 02 19
Radio lessons 14 02 19Radio lessons 14 02 19
Radio lessons 14 02 19
 
Radio commercial
Radio commercialRadio commercial
Radio commercial
 
Radio broadcasting bart
Radio broadcasting bartRadio broadcasting bart
Radio broadcasting bart
 
Music channels
Music channelsMusic channels
Music channels
 
B2C Visual Branding KINK FM
B2C Visual Branding KINK FMB2C Visual Branding KINK FM
B2C Visual Branding KINK FM
 
Case study bbc radio 1
Case study bbc radio 1Case study bbc radio 1
Case study bbc radio 1
 
Music TV Channels
Music TV ChannelsMusic TV Channels
Music TV Channels
 

Similar to Bbc radio 1

Radio production
Radio productionRadio production
Radio productionSoniaP16
 
Radio production - BBC Radio 1 and Capital Birmingham
Radio production  - BBC Radio 1 and Capital BirminghamRadio production  - BBC Radio 1 and Capital Birmingham
Radio production - BBC Radio 1 and Capital BirminghamSoniaP16
 
Bbc national cam
Bbc national  camBbc national  cam
Bbc national camml05253235
 
Radio 1 Breakfast show - Revision ym jh
Radio 1 Breakfast show - Revision ym jhRadio 1 Breakfast show - Revision ym jh
Radio 1 Breakfast show - Revision ym jhjude.holmes
 
Research radio station
Research radio stationResearch radio station
Research radio stationGemmaMcDx
 
Understanding radio industries
Understanding radio industriesUnderstanding radio industries
Understanding radio industriesjvrbean
 
Understanding radio industries
Understanding radio industriesUnderstanding radio industries
Understanding radio industriesjvrbean
 
Radio 1 breakfast show case study
Radio 1 breakfast show case studyRadio 1 breakfast show case study
Radio 1 breakfast show case studyMrs Downie
 

Similar to Bbc radio 1 (20)

Radio production
Radio productionRadio production
Radio production
 
Radio production - BBC Radio 1 and Capital Birmingham
Radio production  - BBC Radio 1 and Capital BirminghamRadio production  - BBC Radio 1 and Capital Birmingham
Radio production - BBC Radio 1 and Capital Birmingham
 
Bbc national cam
Bbc national  camBbc national  cam
Bbc national cam
 
Radio 1 Breakfast show - Revision ym jh
Radio 1 Breakfast show - Revision ym jhRadio 1 Breakfast show - Revision ym jh
Radio 1 Breakfast show - Revision ym jh
 
Alex's work
Alex's workAlex's work
Alex's work
 
Linking
LinkingLinking
Linking
 
Research radio station
Research radio stationResearch radio station
Research radio station
 
Radio in GB
Radio in GBRadio in GB
Radio in GB
 
Radio
RadioRadio
Radio
 
Radio
RadioRadio
Radio
 
Radio stations
Radio stationsRadio stations
Radio stations
 
Understanding
UnderstandingUnderstanding
Understanding
 
Radio
RadioRadio
Radio
 
Task 1
Task 1Task 1
Task 1
 
Pr17 task 1
Pr17 task 1Pr17 task 1
Pr17 task 1
 
Understanding radio industries
Understanding radio industriesUnderstanding radio industries
Understanding radio industries
 
Understanding radio industries
Understanding radio industriesUnderstanding radio industries
Understanding radio industries
 
LO1 P1
LO1 P1LO1 P1
LO1 P1
 
Radio 1 breakfast show case study
Radio 1 breakfast show case studyRadio 1 breakfast show case study
Radio 1 breakfast show case study
 
Loom's group radio presentation
Loom's group radio presentationLoom's group radio presentation
Loom's group radio presentation
 

Recently uploaded

9654467111 Call Girls In Noida Sector 62 Short 1500 Night 6000
9654467111 Call Girls In Noida Sector 62 Short 1500 Night 60009654467111 Call Girls In Noida Sector 62 Short 1500 Night 6000
9654467111 Call Girls In Noida Sector 62 Short 1500 Night 6000Sapana Sha
 
Olivia Cox. intertextual references.pptx
Olivia Cox. intertextual references.pptxOlivia Cox. intertextual references.pptx
Olivia Cox. intertextual references.pptxLauraFagan6
 
Call Girls in Islamabad | 03274100048 | Call Girl Service
Call Girls in Islamabad | 03274100048 | Call Girl ServiceCall Girls in Islamabad | 03274100048 | Call Girl Service
Call Girls in Islamabad | 03274100048 | Call Girl ServiceAyesha Khan
 
Karol Bagh Call Girls : ☎ 8527673949, Low rate Call Girls
Karol Bagh Call Girls : ☎ 8527673949, Low rate Call GirlsKarol Bagh Call Girls : ☎ 8527673949, Low rate Call Girls
Karol Bagh Call Girls : ☎ 8527673949, Low rate Call Girlsashishs7044
 
Faridabad Call Girls : ☎ 8527673949, Low rate Call Girls
Faridabad Call Girls : ☎ 8527673949, Low rate Call GirlsFaridabad Call Girls : ☎ 8527673949, Low rate Call Girls
Faridabad Call Girls : ☎ 8527673949, Low rate Call Girlsashishs7044
 
FULL ENJOY - 9953040155 Call Girls in Uttam Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Uttam Nagar | DelhiFULL ENJOY - 9953040155 Call Girls in Uttam Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Uttam Nagar | DelhiMalviyaNagarCallGirl
 
Pragati Maidan Call Girls : ☎ 8527673949, Low rate Call Girls
Pragati Maidan Call Girls : ☎ 8527673949, Low rate Call GirlsPragati Maidan Call Girls : ☎ 8527673949, Low rate Call Girls
Pragati Maidan Call Girls : ☎ 8527673949, Low rate Call Girlsashishs7044
 
Bare And Wild Creation, Curio Shop, Tucumcari NM
Bare And Wild Creation, Curio Shop, Tucumcari NMBare And Wild Creation, Curio Shop, Tucumcari NM
Bare And Wild Creation, Curio Shop, Tucumcari NMroute66connected
 
FULL ENJOY - 9953040155 Call Girls in Laxmi Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Laxmi Nagar | DelhiFULL ENJOY - 9953040155 Call Girls in Laxmi Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Laxmi Nagar | DelhiMalviyaNagarCallGirl
 
Call Girl in Bur Dubai O5286O4116 Indian Call Girls in Bur Dubai By VIP Bur D...
Call Girl in Bur Dubai O5286O4116 Indian Call Girls in Bur Dubai By VIP Bur D...Call Girl in Bur Dubai O5286O4116 Indian Call Girls in Bur Dubai By VIP Bur D...
Call Girl in Bur Dubai O5286O4116 Indian Call Girls in Bur Dubai By VIP Bur D...dajasot375
 
FULL ENJOY - 9953040155 Call Girls in Karol Bagh | Delhi
FULL ENJOY - 9953040155 Call Girls in Karol Bagh | DelhiFULL ENJOY - 9953040155 Call Girls in Karol Bagh | Delhi
FULL ENJOY - 9953040155 Call Girls in Karol Bagh | DelhiMalviyaNagarCallGirl
 
How Can You Get Dubai Call Girls +971564860409 Call Girls Dubai?
How Can You Get Dubai Call Girls +971564860409 Call Girls Dubai?How Can You Get Dubai Call Girls +971564860409 Call Girls Dubai?
How Can You Get Dubai Call Girls +971564860409 Call Girls Dubai?kexey39068
 
San Jon Motel, Motel/Residence, San Jon NM
San Jon Motel, Motel/Residence, San Jon NMSan Jon Motel, Motel/Residence, San Jon NM
San Jon Motel, Motel/Residence, San Jon NMroute66connected
 
Downtown Call Girls O5O91O128O Pakistani Call Girls in Downtown
Downtown Call Girls O5O91O128O Pakistani Call Girls in DowntownDowntown Call Girls O5O91O128O Pakistani Call Girls in Downtown
Downtown Call Girls O5O91O128O Pakistani Call Girls in Downtowndajasot375
 
FULL ENJOY - 9953040155 Call Girls in Mahipalpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Mahipalpur | DelhiFULL ENJOY - 9953040155 Call Girls in Mahipalpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Mahipalpur | DelhiMalviyaNagarCallGirl
 
Retail Store Scavanger Hunt - Foundation College Park
Retail Store Scavanger Hunt - Foundation College ParkRetail Store Scavanger Hunt - Foundation College Park
Retail Store Scavanger Hunt - Foundation College Parkjosebenzaquen
 
Khanpur Call Girls : ☎ 8527673949, Low rate Call Girls
Khanpur Call Girls : ☎ 8527673949, Low rate Call GirlsKhanpur Call Girls : ☎ 8527673949, Low rate Call Girls
Khanpur Call Girls : ☎ 8527673949, Low rate Call Girlsashishs7044
 
FULL ENJOY - 9953040155 Call Girls in Gtb Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Gtb Nagar | DelhiFULL ENJOY - 9953040155 Call Girls in Gtb Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Gtb Nagar | DelhiMalviyaNagarCallGirl
 
Akola Call Girls #9907093804 Contact Number Escorts Service Akola
Akola Call Girls #9907093804 Contact Number Escorts Service AkolaAkola Call Girls #9907093804 Contact Number Escorts Service Akola
Akola Call Girls #9907093804 Contact Number Escorts Service Akolasrsj9000
 
Govindpuri Call Girls : ☎ 8527673949, Low rate Call Girls
Govindpuri Call Girls : ☎ 8527673949, Low rate Call GirlsGovindpuri Call Girls : ☎ 8527673949, Low rate Call Girls
Govindpuri Call Girls : ☎ 8527673949, Low rate Call Girlsashishs7044
 

Recently uploaded (20)

9654467111 Call Girls In Noida Sector 62 Short 1500 Night 6000
9654467111 Call Girls In Noida Sector 62 Short 1500 Night 60009654467111 Call Girls In Noida Sector 62 Short 1500 Night 6000
9654467111 Call Girls In Noida Sector 62 Short 1500 Night 6000
 
Olivia Cox. intertextual references.pptx
Olivia Cox. intertextual references.pptxOlivia Cox. intertextual references.pptx
Olivia Cox. intertextual references.pptx
 
Call Girls in Islamabad | 03274100048 | Call Girl Service
Call Girls in Islamabad | 03274100048 | Call Girl ServiceCall Girls in Islamabad | 03274100048 | Call Girl Service
Call Girls in Islamabad | 03274100048 | Call Girl Service
 
Karol Bagh Call Girls : ☎ 8527673949, Low rate Call Girls
Karol Bagh Call Girls : ☎ 8527673949, Low rate Call GirlsKarol Bagh Call Girls : ☎ 8527673949, Low rate Call Girls
Karol Bagh Call Girls : ☎ 8527673949, Low rate Call Girls
 
Faridabad Call Girls : ☎ 8527673949, Low rate Call Girls
Faridabad Call Girls : ☎ 8527673949, Low rate Call GirlsFaridabad Call Girls : ☎ 8527673949, Low rate Call Girls
Faridabad Call Girls : ☎ 8527673949, Low rate Call Girls
 
FULL ENJOY - 9953040155 Call Girls in Uttam Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Uttam Nagar | DelhiFULL ENJOY - 9953040155 Call Girls in Uttam Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Uttam Nagar | Delhi
 
Pragati Maidan Call Girls : ☎ 8527673949, Low rate Call Girls
Pragati Maidan Call Girls : ☎ 8527673949, Low rate Call GirlsPragati Maidan Call Girls : ☎ 8527673949, Low rate Call Girls
Pragati Maidan Call Girls : ☎ 8527673949, Low rate Call Girls
 
Bare And Wild Creation, Curio Shop, Tucumcari NM
Bare And Wild Creation, Curio Shop, Tucumcari NMBare And Wild Creation, Curio Shop, Tucumcari NM
Bare And Wild Creation, Curio Shop, Tucumcari NM
 
FULL ENJOY - 9953040155 Call Girls in Laxmi Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Laxmi Nagar | DelhiFULL ENJOY - 9953040155 Call Girls in Laxmi Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Laxmi Nagar | Delhi
 
Call Girl in Bur Dubai O5286O4116 Indian Call Girls in Bur Dubai By VIP Bur D...
Call Girl in Bur Dubai O5286O4116 Indian Call Girls in Bur Dubai By VIP Bur D...Call Girl in Bur Dubai O5286O4116 Indian Call Girls in Bur Dubai By VIP Bur D...
Call Girl in Bur Dubai O5286O4116 Indian Call Girls in Bur Dubai By VIP Bur D...
 
FULL ENJOY - 9953040155 Call Girls in Karol Bagh | Delhi
FULL ENJOY - 9953040155 Call Girls in Karol Bagh | DelhiFULL ENJOY - 9953040155 Call Girls in Karol Bagh | Delhi
FULL ENJOY - 9953040155 Call Girls in Karol Bagh | Delhi
 
How Can You Get Dubai Call Girls +971564860409 Call Girls Dubai?
How Can You Get Dubai Call Girls +971564860409 Call Girls Dubai?How Can You Get Dubai Call Girls +971564860409 Call Girls Dubai?
How Can You Get Dubai Call Girls +971564860409 Call Girls Dubai?
 
San Jon Motel, Motel/Residence, San Jon NM
San Jon Motel, Motel/Residence, San Jon NMSan Jon Motel, Motel/Residence, San Jon NM
San Jon Motel, Motel/Residence, San Jon NM
 
Downtown Call Girls O5O91O128O Pakistani Call Girls in Downtown
Downtown Call Girls O5O91O128O Pakistani Call Girls in DowntownDowntown Call Girls O5O91O128O Pakistani Call Girls in Downtown
Downtown Call Girls O5O91O128O Pakistani Call Girls in Downtown
 
FULL ENJOY - 9953040155 Call Girls in Mahipalpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Mahipalpur | DelhiFULL ENJOY - 9953040155 Call Girls in Mahipalpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Mahipalpur | Delhi
 
Retail Store Scavanger Hunt - Foundation College Park
Retail Store Scavanger Hunt - Foundation College ParkRetail Store Scavanger Hunt - Foundation College Park
Retail Store Scavanger Hunt - Foundation College Park
 
Khanpur Call Girls : ☎ 8527673949, Low rate Call Girls
Khanpur Call Girls : ☎ 8527673949, Low rate Call GirlsKhanpur Call Girls : ☎ 8527673949, Low rate Call Girls
Khanpur Call Girls : ☎ 8527673949, Low rate Call Girls
 
FULL ENJOY - 9953040155 Call Girls in Gtb Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Gtb Nagar | DelhiFULL ENJOY - 9953040155 Call Girls in Gtb Nagar | Delhi
FULL ENJOY - 9953040155 Call Girls in Gtb Nagar | Delhi
 
Akola Call Girls #9907093804 Contact Number Escorts Service Akola
Akola Call Girls #9907093804 Contact Number Escorts Service AkolaAkola Call Girls #9907093804 Contact Number Escorts Service Akola
Akola Call Girls #9907093804 Contact Number Escorts Service Akola
 
Govindpuri Call Girls : ☎ 8527673949, Low rate Call Girls
Govindpuri Call Girls : ☎ 8527673949, Low rate Call GirlsGovindpuri Call Girls : ☎ 8527673949, Low rate Call Girls
Govindpuri Call Girls : ☎ 8527673949, Low rate Call Girls
 

Bbc radio 1

  • 1. BBC Radio 1 Introduction BBC radio 1 is a British radio station operated by the BBC (British broadcasting Corporation) specialising in modern and current popular music throughout the day. BBC Radio 1 is is home to the Official chart, the Live Lounge and the world’s greatest DJ’s including Nick Grimshaw, Scott Mills, Clara Amfo and many more. This is funded by licence fee and general taxation as they receive a regular government grant The radio 1 Breakfast show with Nick Grimshaw Followed Clara Amfo In the afternoon this is followed by newsbeat, which offers the latest news from around the UK and around the world. 13:00 Scott mills takes over with P.! James is back with another tantalising story 16:00 The official chart with Greg James BBC Radio one offer a range of different types of shows including innuendo bingo, which is for entertainment purposes as it, is a fun and quirky little game to play on show. They also have the Live Lounge, which involves getting artists to come in and perform live for the purposes of the radio show only. Genres This radio show covers a range of genres as it plays a range of different genres of music based of what is currently in the charts, therefore it goes from the bottom of the charts which is where most niche genres would be to the top of the charts where more mainstream music would be found. Audience profiles and Market share The BBC radio 1 breakfast show has 5.4 million listeners a week. BBC Radio 1’s audience has dropped to its lowest level for more than a decade after the station lost a million listeners over the past year. Overall BBC 1 have a market share of 5.9%, with a total of 9,697,000 listeners per week who are aged 15+. These listeners listen for an average of 6.3 hours during the perios of june 2017- september 2017. Production Processes The BBC radio 1 live lounge is produced by James Clark, he says that Live Lounge is a big part of what Radio 1 does with live music and that his job includes collaborating with the music team to identify which artists are suitable to be booked. The BBC studio manager George Thomas has said that no matter who the act is they will receive he same level of service. He also feels with this show the main thing to remember is that the show is an artistic exercise and not a
  • 2. technical one. Therefore he feels it is important to be good at digesting information such as technical specifications quickly and communicating well. Another job is mixing the live music session. BBC Radio have said you need to know the line up before hand or have some sort of communication especiall if it is a band so you know what you are going to be working with. Another thing is knowing the equipment however it is the job of the studio manager to say whether he feels everything is sounding right during sound checks and rehersals. For the other shows, a team of 14 people get together every Tuesday and listen to the music and debate what should be added onto a playlist. In order for a song to be considered it must therefore be played in the playlist meeting. Capital FM Capital is network of twelve independent contempa ru hit radio stations in the United Kingdom, they are owned and ran by Global Radio as part of the Capital radio network. Capial not only plays the hits it make and breaks them. It was the UKs first national, commercial, hit music radio station and today reaches 7.8 million people every single week. Capital FM are funded by multiple investors and income they receive from advertising. Capital FM have a range of different shows and presenters such as:  Capital Breakfast with roman Kemp  Ant Payne  The bassman  Will Manning  Marvin humes  Capital weekender  The official Vodafone big top 40 Genres Capital FM plays a range of different genres of music. Ranging from Hip hop and RnB to Rock and House music. They oftern focus on the UK’s number 1 hits as stated in their slogan “The Uk’s NO.1 Hit music station.” The music featured are very generic and mainstream which allows Capital to reach a range of listeners across multiple genres. The station was orinally made to feature urban black music, but it says it should also appeal to young white fans of contemporary music. The radio satation plays 2 hours a week of afro- caribbean music which they have been doing since February 2014. Audience profiles and Market share The majority of Capitals audience are female at 58%. Capitals listeners are huge fans of the world of popular music and entertainment. They are media savvy, on trend and use capital to be the first of their mates to hear the new song or latest trends. Of these listeners 58% of them are aged between 15-34 and make up the main target audience of the station. Capital Birmingham now reaches 469,000 with capital Birmingham Breakfast reaching 259,000 listeners every week with a total of 542,000 hours. Where as Capital London which is their main station reaches 2.1 million, with listeners tuning in for a total of 10.7 million hours.
  • 3. Capital Breakfast with Roman Kemp is London’s no.1 commercial breakfast show, reaching 1.1 million listeners every week for a total of 2.4 million hours. Production processes The production process of Capital FM are very similar to that of BBC Radio 1 as they both operate in a similar way and both focus on broadcasting live music over the radio. You will find these processes will be similar throughout the market of radio stations.