The document discusses 7 marketing tools that work for driving traffic: 1) use social media to drive traffic to your site, 2) email is important for marketing, 3) set up social media channels like YouTube, Facebook, and Twitter, 4) use YouTube annotations and embed videos in blog posts, 5) be consistent in posting content across channels, 6) find your niche by focusing on your knowledge, passion, and personal brand, 7) set up listening posts to understand your audience and engage them.