Social Media & SEO

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How to use social media in combination with SEO strategy, as well as how social media affects SEO.

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Social Media & SEO

  1. 1. Social Media & SEO
  2. 2. Why Social Media SEO?     <ul><li>SEO is all about sending people to your information/brand. Makes sense that social media does that easily. </li></ul><ul><li>  </li></ul><ul><li>Unlike a lot of SEO, social SEO can be hyper relevant. But you have to think ahead. </li></ul><ul><li>  </li></ul><ul><li>It's easy -- unlike all the SEO experts, you can do this yourself. </li></ul><ul><li>  </li></ul><ul><li>#1 reason? Green brands need more information/education. Social media can drive consumers to that information. </li></ul>
  3. 3. Top Three Things to Remember     <ul><li>  #1: It can't work if you don't do it. </li></ul><ul><li>  </li></ul><ul><li>#2: Learn what works -- be willing to experiment with frequency, time posted, where posted, format (text or video or podcast, etc.). </li></ul><ul><li>  </li></ul><ul><li>#3: Get to know your audience. Good places to start learning about metrics: </li></ul><ul><ul><ul><li>Facebook Insights </li></ul></ul></ul><ul><ul><ul><li>Klout </li></ul></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul>
  4. 4. Where to Start     <ul><li>ALWAYS name photos and videos. No generic titles. And this means all photos, including profile pictures. </li></ul><ul><li>  </li></ul><ul><li>Quality content is always king. It's better to do one really well done article than 10 junk ones. </li></ul><ul><li>  </li></ul><ul><li>WordPress. Say it with me. (XML) </li></ul>
  5. 5. Facebook SEO  (Photos) <ul><li>Photos: </li></ul><ul><li>  </li></ul><ul><ul><li>SEO Captions </li></ul></ul><ul><ul><li>Don't forget to tag </li></ul></ul><ul><ul><li>Remember, brands can be tagged now, too </li></ul></ul><ul><ul><li>Admin your photos well </li></ul></ul>
  6. 6. Facebook SEO (Page Updates)     <ul><li>Page Updates: </li></ul><ul><li>  </li></ul><ul><ul><li>Use keywords every time you update </li></ul></ul><ul><ul><li>Keep mission statement up to date and handy </li></ul></ul><ul><ul><li>Keep list of keywords up to date and taped to monitor </li></ul></ul><ul><ul><li>Hyper Alerts </li></ul></ul><ul><li>  </li></ul>
  7. 7. Facebook SEO (General)     <ul><li>Use hyperlinks when appropriate. Add them as Facebook changes page functions. </li></ul><ul><li>  </li></ul><ul><li>Keep editing the Info tab -- don't let it go stale </li></ul><ul><li>  </li></ul><ul><li>Consider adding custom tabs </li></ul><ul><li>  </li></ul><ul><li>Use landing pages and standard links (non-hyperlinked) when Facebook won't allow hyperlinks. </li></ul>
  8. 8. Twitter SEO <ul><ul><li>Your bio is very important. Write it carefully. </li></ul></ul><ul><ul><li>Don't bury keywords -- first 27-40 characters </li></ul></ul><ul><ul><li>Don't forget hashtags -- be reasonable </li></ul></ul><ul><ul><li>Always shorten your links (permanent directs) </li></ul></ul><ul><ul><li>Get your bit.ly (or similar) account </li></ul></ul><ul><ul><li>Do Twitter parties and chats </li></ul></ul><ul><ul><li>Get listed and list others (directories and lists) </li></ul></ul><ul><ul><li>Google is like Santa -- it knows your followers </li></ul></ul><ul><ul><li>Tweeters see your ratio -- don't follow everyone </li></ul></ul><ul><ul><li>If you aren't adding followers, ask why </li></ul></ul>
  9. 9. YouTube SEO     <ul><ul><li>Keywords are even more important </li></ul></ul><ul><ul><li>Include full script in description if appropriate </li></ul></ul><ul><ul><li>Know your enemy and cool kids </li></ul></ul><ul><ul><li>Strategy when possible (Organic PR: 10 Tips for Better Organic PR) </li></ul></ul><ul><ul><li>Can you leave a video reply? </li></ul></ul><ul><ul><li>Quora -- Get on early </li></ul></ul>

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