1. Question 5- How did you attract/address your audience?
As stated in question 4, my target audience is both genders aged from 15-25 which is a good target
audience to have as there is a gap in the market for this type of magazine. I attracted my audience
by using a unisex colour scheme which included: black, red, white and grey. These colours attract
both male and female audiences which is why I chose them as this gives me a wider target audience.
The way I addressed the target audience was by using a young female model on my front cover.
Using a female on the front of my magazine gives girls something to relate to but also gives the male
audience a bit of eye candy to look at. This is how I reached my target audience of both genders.
However I didn’t include a male model on my magazine limiting my demographic to females
therefore making my magazine have a primary audience of females. I also attracted my audience
through the mise en scene. My model is wearing a leather jacket which is very fashionable with the
younger generation therefore giving them something to elate too. This look can be enjoyed by both
genders as the look is very indie and popular at the moment.