magazine advertisemwent analysis florence and the machine

1. Magazine Advertisement Analysis- Florence + the Machine (Lungs)
Design Principle
The name of the artist is located across the primary optical
and strong fallow areas allowing the audience to recognise
the artist immediately as it is the first place that they will
look. The artist’s head is also in these areas, again allowing
her to be easily recognised. The title of the album and the
release date and formats have been placed in between
the weak fallow and terminal areas as this information is
less important than the name and image of the artist, in
terms of attracting the attention of the audience. The title
of the album is, however, in large font directly below the
image which attracts attention to it as it is higher up on
the page and larger than the other information towards
the bottom.
Typefaces
The font used on the advertisement varies depending on
what it is. The artist’s name is in a curly, sans serif font
portraying freedom and the alternative style of the artist.
This is juxtaposed against the formal, serif font that has
been utilised on the album title and other information.
This suggests that she takes her music more seriously than
herself and that she is more carefree than she insinuates
in her music. It could also suggest that the new album is
more serious than her previous work.
Imagery
The image is of a woman, the artist, looking down. This creates a
narrative enigma within the image as we do not know what has
happened to the woman but the way in which she is looking
down makes her seem upset. She is surrounded by flowers and
wearing a white and green dress which forms connotations of
love and marriage, adding to the narrative enigma as it makes us
wonder whether she is in a relationship that has broken down
because of her sad express ion. The way in which the image has
been lit from the front illuminates the artist as the main feature
of the advertisement. The use of dark colours and lighting in the
background also enables her to stand out. The lungs which she
is wearing under her dress generate an alternative feel,
suggesting that the album will contain alternative or indie
music.
Design Balance
The image is well balanced as the artist’s arms frame her
head, which is located in the centre of the page, creating
balance down both sides of the page. The title of the
album is in the centre and the information below it is also
in this format producing an almost symmetrical feel about
the advertisement as the text falls directly below each
other in even lines. The artist’s name is also wel l balanced
as the longer words of her name appear at the sides with
the shorter words in the middle, creating symmetry.