The document provides an in-depth textual analysis of the layout, design elements, and intended audience of music magazine covers and contents pages. It analyzes elements such as the masthead, images, fonts, pull quotes, and color schemes used and discusses how they relate to the magazine's target demographic and goal of promoting music in the rock/indie genres. Key details like the placement of the magazine name and use of simple yet striking fonts and colors are examined. The intended audience is identified as people aged 18-30 interested in rock/indie music.

1. Textual
Analysis

2. Masthead: The masthead for NME is
always constant. The red block
lettering appears on the front of
almost every magazine. The font is
very bold and simple however it still
stands out to the audience due to the
vibrancy of the red against the white
and the size of it as a whole. The
colour denotations relate to the genre
of music the magazine focuses on
which is rock music (as do the other
colours), however red symbolises
rebellion, anger and love which is
what rock music is basically based
around. Moreover, the masthead has
been placed behind the picture image
on the front cover, yet it catches the
eye for its simplicity, yet
effectiveness.
Layout: As I mentioned above, the
magazine has been covertly split into 3
main sections. The middle section is
primarily used for the photograph, in this
case Jarvis Cocker swearing at the camera
– direct address. Then on the left hand side
there is a subheading and most importantly
the magazine name/logo. The reason
behind the magazine name being in the top
left hand side is because when shops
present magazines the top left hand corner
can be seen, yet the rest of the magazine
cannot be seen and this is why there is
magazines all over the UK (and world) with
the name in the top left hand corner. Not
only that but we read from left to right. This
is also why the title is where its placed, and
why majority of the sub headings fall on the
right hand side. People who are looking for
NME will look in the left corner, see it, pick
it up and continue to read left to right
finding the other articles that will appear
somewhere within the magazine.

3. Feature article photo: The main image, and only image on the magazine follows the black,
white and red theme as it appears to be a photograph with a filter on that has made the
photo black and white with a rustic effect. This relates to the theme of the ‘return of bands’,
emphasising the amount of time and how long ‘we’ have been waiting for new music which
is what NME is all about – new music in the indie/rock genre. Furthermore the photo used
is actually not from the current time, more reason for the rough/old effect on Jarvis Cocker
– the lead singer from ‘PULP’ hence the main headline being about their reunion.
Sub-heading and cover line: There are multiple sub-headings on this particular front cover
on both left and right sides. This splits the magazine into 3 sections – left, middle and right.
These sub-headings are in a smaller text size not only to fit on the page but to specify that
they aren‘t as “important” or central as the main focus article.

4. Headline & anchorage: Following the theme of red black and
white, the text colours have expanded to red and white. The
text at the top of the headline has a hand-written look on it that
suggests it’s a quote of some sort from a fan. In addition the
quote states ‘about f*#king time’ which can be related to the
language of their target market/demographic connecting to
them with this colloquial language in order to maintain a friendly
persona with them. Also these bold colours will make the band
name ‘pulp’ stand out to those of interest in the band with
smaller text of information and the reason why they are on the
front page; a reunion.
Bar code: All magazines have a bar code to indicate the price and the date in which it was published to demonstrate what
is/was happening at that moment in time. In this case NME have placed it in the bottom left corner as when companies have
the price in big bold writing it doesn’t come across as appealing especially if it is an expensive magazine. However, this NME
cover isn’t as recent because now, there is no bar code due to it being completely free.
Front
cover is a
re-creation
of this
earlier
magazine
cover from
1996

5. Mise en scene:
Characters: The main appeal for this magazine is musicians which is why they
use people who have been somewhat successful in the music business to star
on the front cover. Jarvis Cocker, the lead singer of PULP stars in this issue.
The photo used is an old photo from his time of triumph to emphasise the fact
it is a reunion/return of the band so there is no new pictures yet, but there is
some to come. Moreover people will remember Jarvis Cocker at this stage
and recognise a photo of him then in comparison to now as they have
returned. The pose he is doing is representing the rebellion of the musicians
within the genre NME mainly focus on, rock/indie/alternative which can have a
sound of loud, rock n roll type or a more acoustic style. However this issue
wants to focus on Pulp. Adding onto that, Jarvis Cockers attitude comes
across as a rebellious figure and almost like a bad-influence for the younger
generation of NME’s readers, yet they all still want to be like him. Also the
pose gives him an edgy look that will engage the audience as he looks cool
and most likely is cool and the reader would buy it to find out more of Jarvis
Cocker to see how he lives the rock star life style.
Colour scheme: the colour scheme emphasises the
genre of music and the attitude and style of the
musicians in the magazine. The colours red, white and
black all have a different interpretation/denotation.
Black – Dark, depressing and sadness – this is what
musicians sometimes base their own songs on
White - purity, virginity and peace – another few topics
songs are focussed on
Red – rebellion, love, anger and danger – this is
potentially the most interpreted colour for a rock based
magazine. Their songs and attidue towards life and the
way they make their impression is usually rebellion as
they want to come across as ‘cool’ and that they don’t
care. The red writing is placed across Jarvis Cockers
body almost as if it is a warning to not get too close
due to his rebellious approach and really adds more of
a meaning to the photo.

6. Costumes: Jarvis Cocker is simply wearing a shirt and a blazer. However, his
shirt is buttoned down and he hasn’t got a tie on. This emphasises his attitude
and personality once again, implying he doesn’t really care what people think of
him, he’s a musician he can do what he wants. However the fact he is wearing a
suit could imply that he is a part of the ABC1 class status, indicating
(stereotypically) money and intelligence, which contrasts with the gesture he
gives the camera and his facial expressions representing his attitude.
Fonts and language: NME uses very simplistic fonts to show the magazines simplicity yet effectiveness through
its success. The font is bold and not very creative yet it doesn’t need to be as it comes across professional and
easily put together to make a great magazine. The language the magazine use is mainly colloquial and socialect
within the large group of indie rock ‘n’ roll lovers. For example the names of bands appear on the front cover
which may not make any sense to some people yet those that are somewhat related to this style of music
magazine will. In addition there is a use of slight cursing within slang that certain people will understand. It says
“about f*#king time” which blocks out the actual swear word yet we know it is still there. This is another example
on the rebellion as magazines wouldn’t have swearing on the front cover, yet NME have used a ‘quote’ yet
attempted to “hide” the word however not very discretely on purpose.

7. Layout: This particular magazine contents page is
resembles a newspaper layout. This includes the font
and the different columns to separate the poles apart
articles. The numbers of the pages are sized bigger so
it is obvious which page they are on so if the buyer was
purchasing the magazine for a particular reason that
was displayed on the front, it is most likely going to be
within the contents page, directing them to where they
will find it. On each other the articles below/the
establishing photo of the artist/feature is a small pull
quote to draw the reader in as if the editor or writer
wants to tease the audience to a taster of what it is
about in order for them to go forth and read or buy the
magazine if they are just browsing or ‘flicking through’
which is known as the cover line giving additional
information.

8. Images: There are 7 images on this
page all different sizes. The reason for
this is that the bigger sizes are more
likely to be the ‘main’ articles so the
artist it may be about will be easily
recognised. Moreover there is a
segment for even more articles in a
small column at the bottom titled
‘Plus’. This enhances the smaller
images to become important to the
reader as well as there is more than
what we see on the first page.
Advertisement/offers: in the bottom right corner
there is an offer to buy a years subscription of
NME for a certain price in order to save some
money. It is an idea for a Christmas present and
states at the top ‘that’s Christmas sorted then’
which is an estimate guess of what the reader will
say when they see the offer. Also in order for the
offer to stand out and catch the attention of the
reader, it is in a bold red box with a white font that
goes against the black and white theme of the
rest of the page, however still stays in the colour
scheme of the front cover.
Masthead: The masthead of this contents page isn’t the ‘NME’ logo, in fact it is simply stating ‘inside this week’ to
direct the reader to where they need to be in order to find the articles they are looking for. Once again the text is
bold and simple yet it does its job of catching our eye as it is all capital letters, block black writing on a white
background. Moreover the text actually states ‘INSIDE THIS WEEK’, which is something that represents the fact that
it is a weekly paper so if it is a new-time buyer they will be notified that it is a weekly issue and may convince them
slightly to keep an eye out for the next one for new articles.

9. Mise-en-scene
Colour scheme: The colours used within the contents page reflect on the typical outlook of a newspaper (majority of it being black
and white with the odd bit of colour within the images. The newspaper look to the contents page enhances the retro feel to the
magazine due to the ‘return’ of the popular band from the 80s-90s era. Moreover, the reason behind having the colour scheme
and layout of a newspaper expands the fact that newspapers were once the only source of media, yet now there is a large variety
of media campaigns we can use to discover and promote their magazine.
Camera work: There has been different types of shots to establish the artists that are within the magazine. There is some that are
medium shots and others that are long shots. The different types of camera work emphasises the different artists in the magazine as
NME don't necessarily focus on one genre all the time so that is why different camera shots have been used, to express the range
of artists/genres included.
Characters: On the contents page, the sub-images are used to show the reader who the articles are about. This indicates the reader
to where they need to be to read about a particular musician as that is what all of the characters are on this contents page. This is
an obvious point to make, but since it is a music magazine a main convention is photography of the musicians whether that is a
photo from a photoshoot/studio or from a live show - either way it makes the appearance of the musician and initial interpretation
of the musician successful.
Costumes: The items of clothing, in certain ways represent the style of the artist. Once again, the clothes they wear also have a very
bland and plain impression as they are block colours that link within the magazines front cover. Moreover this could be the
magazine emphasising that although they may be successful in the music business, they don't have to wear bright bold colours to
prove that. Furthermore this focuses on the fact that the musicians in the magazine - at the end of the day - are just regular
individuals and their chilled out rock star style attitude doesn't have to be expressed through colour. Simple but effective is a key
phrase for the entire magazine and majority of NME’s issues.

10. Layout: the magazine
text is split into columns
which fill the page up so
there are barley any
gaps and is very busy,
however it is still clear
and set out
professionally. This
layout could be a
representation of how
the bands lifestyle works;
very busy, yet still
working out well.
Furthermore, it is a slight
resemblance to a diary
with the text and
snippets of their lives
captured in the
photographs.

11. Pull quote: The pull quote is in a larger text size, different font and has a block background of black and
green, blending with colours within the picture. The use of a pull quote draws the reader in and gives a
short extract of what is inside the sea of text on the page. Usually the quote is from the band itself which
entitles a connection between the musician and the reader as it is as if the artist is speaking on his behalf
to them personally, letting them into their lifestyle by saying he likes a ‘glass of wine’ every now and then.
Main image: The image used is of a band ‘The National’ which the article is based on. The reason behind the
image being at a concert with plenty in the crowd is that this will make them come across as a well-known band,
in which the reader should have some recognition to as the image enhances and encourages a sense of
success. The colours within the photo are mainly black due to their clothes and the thickness of the crowd.
Adding onto that, the bright lights represent the bright future ahead for the band which is somewhat established
beneath as there is an image of them with Barak Obama. The main image used also signifies the bands style,
whether that be music or fashion. The mise en scene links with this as rock stars stereotypically wear all black
and stand on stage without thinking twice about how many people are out their because it’s their ‘cool’ attitude
towards the lifestyle or it will break their ego and reputation of cool, inspiring rockers.

12. Who is the text aimed at?
The text is aimed at people aged from 18-30 which is a varied age range and quite a big gap. NME
ensure that all of their target demographic are covered and have some relatable text or a suitable article
etc. They do this by using both current bands that are newly successful and bands that may have been
constant since the 90’s or early 00’s. In the issue I am analysing, the cover image is of Jarvis Cocker
(frontman of Pulp). Pulp were mostly successful in the 80’s and 90’s and their return is the main focus
article. Moreover this is the reasoning behind the old/retro looking photograph used. The assumptions
made of the audience has been implied within the context of the magazine including the colour scheme
as if it was full of bright pink colours and floral designs it would most likely be for a younger girl, so the
design of the magazine does reflect the contents of the NME.
Where will the audience receive the magazine?
This particular magazine (at the time of the release) would’ve been able to purchase it from different retail
stores etc. however currently the magazine is free and priceless and it states on the website: “Readers will
also be able to pick up issues from 140 Topman stores, 121 HMV stores, 13 Academy Music Group live
venues and 75 independent record stores.” These places also relate to the audience as this is where their
target market go to shop for music or clothing which was found in research.

13. Masthead: The masthead is simply the name of the magazine that is just below the top of
the magazine page spread across the entire width of the page. It is in a bold, capitalised
font that really stands out due to the vibrant yellow colour. The contrast of the happy
yellow colour and the cracked/smashed title emphasises the fact that this magazine if
based on angry styled music, which makes the particular audience happy. In addition the
masthead is in the background in comparison to the other elements and conventions
found on this particular magazine. At the end of ‘KERRANG’ there is an exclamation mark
which stresses the fact that a lot of the musicians that the magazine focuses on have loud
voices to represent their style of music and attitude as well.
Top banner: At the top of the page, there is a section where certain aspects of the
contents are promoted. For example it states ‘6 AMAZING POSTERS’ which the company
have used a pre-modified adjective to express the fact that these aren’t just simple
posters, they are amazing posters. These are also know as buzzwords. There are many
other buzzwords applied on this page such as ‘world exclusive’ in which makes the reader
feel more persuaded to buy it as it is “world exclusive” and gives the impression to the
potential buyer that it is a one-off and is basically a must! Moreover these buzzwords are
usually bolder, a different colour to show that it is something important and draws the
attention to the certain article that may be of certain interest to the target demographic that
I detected in my magazine research.
Main picture: The main picture is a two shot of 2 men from the band that is boldly
titled ‘ASKING ALEXANDRIA’ below them. One member of the band is in the
foreground of the picture, the other being in the back ground. The band itself
actually has 5 members, yet only 2 are displayed on the cover. This could be linked
to the hierarchy of the band, implying that these two members are the most popular
or recognisable (most likely to be the singer or guitarist as they are stereotypically
remembered the most).

14. Colour scheme: The colours used on this particular cover are black, white, yellow and red.
These colours represent the type of music they play and goes even deeper to the what the
lyrics of songs are most commonly based on. Black represents the darkness of the music and
the musicians style in fashion as well so the colours balance out with what they are wearing.
The red in the design allows the danger of the sound of music to be implied, yet love is within
the song lyrics whether that be positively or negatively. Finally the yellow adds a sense of
excitement and happiness the style of music may bring to the readers who are of some interest
in the magazine.
Layout: The KERRANG! layout is split into two sections horizontally in which one she is bigger than the other. The bigger side of
the magazine is where the photo is displayed to express its importance to the reader or potential buyer in the store. On the other
side there is some text in which is displaying the different articles in the magazine. KERRANG! have distributed them down the left
hand side of the magazine. The reason behind them doing this is so when the magazines are stacked on shelves, and we read
from left to right, the articles will be visible and more likely to catch the attention of the audience. The same applies to the actual
masthead/title.
Sub-images: The magazine has included smaller pictures on top of the main image to tease the
audience and give a taster of what is to come if they are to continue reading the magazine.
Moreover the additional photos add a sense of a busy atmosphere. This implies that the
magazine in full of different articles and is jam-packed of information and features that will attract
the particular audience I detected/discovered during my music magazine research. The craziness
of the front cover emphasises the way the musicians act on stage and with the contrast of bold
colours raises the loudness of the overview which is a way to represent the music choice of the
magazine.

15. Masthead: The magazine have used block text for the masthead which
makes it stands out and clear that this is the title and the ‘CONTENTS’ page.
Moreover, there is a black shadow behind the heading as well which contrasts
to the white text. Even though we read from left to right, ‘KERRANG!’ have
positioned the text in the top right hand corner. Usually the contents would
start at the left and make its way to the right, yet ‘KERRANG!’ have done it
differently. This could be interpreted as that this magazine isn’t your typical
magazine and they can break he stereotypes and rules if they want to –
enhancing the rebellion.
Colour scheme: The contents page has continued from the front cover and
stuck with the same colour scheme. This includes the red, black, white and
yellow. The ‘buzzwords’/smaller headings to inform and attract the reader are
in a bold black text with a yellow highlight behind them. If the page was to only
include black white and a speck of red, it would be very minimal and not very
exciting to the eye. Therefore, the magazine company have done this to add a
sense of excitement to the page to make it look more inviting and less cynical.
Layout: The content page has been organised in a way as I exclaimed before was
slightly different to the usual contents layout relating to the segments of the
magazine. In this case the main text is at the right hand-side of the page and in a
long column. To the left of this is a larger illustration in which the page is split/ripped
in half. This is splitting up 2 separate articles and the ripped effect could represent a
possible rivalry between the 2 bands presented in the 2 sections. At th bottom of the
page and within the column of contents, there are some sub images which
concentrate on guiding the reader and giving a snippet of what is involved in the
context

16. Sub-images: The sub images on the contents page are located on the right hand side of the
page. They are particularly small due to the hopeful effect of giving a small taster on what is in
the magazine such as articles about certain musicians/bands that fall in the pop-punk/rock
genre. These photos all have some slight tint of red it to brighten up the page alongside the
yellow, moreover the red will stand out against the black and white so the people in the
photograph will be recognised easily.
Buzzwords/sections: The actual information on what is in the magazine isn't the typical layout
of page number and title. This certain contents page has been set out under different titles;
NEWS, FEATURES, LIVES, REVIEWS & GIGS. This has then split different stories into the
categories by giving additional information of what’s in store for the target demographic
reader.
Illustrations: The illustrations on the page give a slight rebellious feel as if someone had
graffitied the page or taken over a doodled on the page. This includes the ‘contents’
title itself, which looks like its been drawn on.

17. DOUBLE PAGE SPREAD
Main image: The image on the pages covers the
entire frame. The band are all wearing similar
clothing that match the colour scheme that has
been continuous throughout the magazine
(black and white). None of the band members
appear to be wearing yellow which is a colour
that also features within the magazine, however
the window frame and wall that is within the
background of the image has a yellow tint that
does show a sign of fitting with the scheme, yet
it isn't very vibrant. However, the editor
would've chosen this as a vibrant yellow has the
chance of washing out the text in the masthead.
Masthead: The masthead is a play on words with the bands name ‘mallory knox’. The
‘Knox’ part of the masthead is in a bold, big, yellow font that stands out in comparison to
the ‘opportunity’ part. The magazine creators have done this so people who may have
heard of the band will immediately recognise KNOX and continue reading about the UK
alternative rock band.

18. Text: The text/article itself is in the bottom right corner. The article is placed here so it doesn't cover
any of the bands faces. This is an interpretation of the band are important and have some status to
have a large image printed on the double page spread. Questions asked are printed in a bolder text
and the response is normal, this is representing the different speakers to make it clearer and easier
for the reader to understand.
Quotation: The quotation on the right page gives an insider of the article, teasing the audience as once
they have read it, they will want to find out what the context behind it was. In addition, the actual
quote itself is talking about the album being a ‘slap in the face’ hinting that there is a new album/music
coming soon, giving the band some promotion to the audience who have interest in music etc.
Colour scheme(/mise en scene): The colour scheme once again follows the black, white and yellow
theme. As i mentioned before the actual main image uses that scheme, but the text and information
on the page has done this also. The ‘characters’ (band members) have a dress code of black and white
which is very simple, yet has a chilled out effect on how the band come across personality-wise.
Moreover the direct address of the members show they're endearing and want to catch the attention
of the readers to expand their “fan-base”/listener count.

19. Main image: The image used for the front cover is of Cheryl (Cole
at the time of issue). Cheryl doesn't necessarily fit within the
category/genres of music that Q usually have their main focus
on.However, in the picture she isn't posing in a very innocent
pop-singer way. By this I mean she gives a more rebellious look to
the camera and her persona entirely which is a way the magazine
have shown their attitude and style. It is almost as if the magazine
can change the pop star into a rebelling rock star! Adding onto
that She is directly looking at the camera giving direct address to
the reader o draw them in. Adding onto that, the target audience
of the male gender will be attracted to this magazine due to
cheryl being on the front, yet women will also as she may be seen
as a role model or as ‘goals’ which is a term used by many
teenagers currently.
Masthead/logo: Q magazine have a very simplistic title ‘Q’ which
appears in the same way on majority of the magazines. ( A bold,
white ‘Q’ within a red box). This enforces a easy recognition for the
readers to catch in the corner of their eye as it is something that
will stick in the mind due to its simplicity and boldness.

20. Colour scheme: The colours used are based on the logo itself and the stereotype of rock stars clothing
choices; red, white (logo) and black. Not only does the colours fall in the image of cheryl such as her make up,
what she is wearing, her hair and background etc. but the text on the front cover also stays within the theme
(with the additional bit of grey.) Red represents the danger of Cheryls new rock star ways and the black is the
stereotype of rockstars clothing and rebellion which the magazine has turned cheryl cole into through this
magazine.
Page layout: The page layout is split into 3 sections horizontally. Left, middle and right. Obviously the middle
is where the image is placed for central direct address which is nice and pleasing for the eye as it seems
symmetrical. Whereas the text such as subheadings and information on articles and other features of the
magazine are on the left and right hand side. Adding onto that, the magazine don't follow the typical placing
of the bar code as it is underneath the “Q” logo, not at the bottom due to the positioning of the anchorage.
Page text: The text on the cover has different sizes and uses 2 different fonts and colours. This interprets the
different articles and features that are inside the magazine and variety of different things they focus on.
Moreover, if the cover was to have one style of text it wouldn't be as exciting or eye catching as the
differences give a busy feel showing it is jam-packed full of stuff the target audience will find some interest in.
Some of the text is given the effect of a sticker to stand out from the rest and has the similar effect on the
reader as the buzz words would. This means the magazine is drawing the reader in by using certain words to
encourage the reader to buy the magazine or continue reading, gaining the pride (and profit) of the people
buying their magazine.

21. Main image: The image is placed on the right side of the page. The
photograph is of cheryl who also stars on the front cover which
emphasises the fact that she is the main focus within the magazine. They
have done this to show the respect for a woman being on the front of a
rock magazine as this isn't the usual for a rock-style magazine and Q are
willing to break their own stereotype. The image is in black and white, this
gives the contents page a retro/vintage effect yet her outfit she is wearing
is very out-going and unruly, yet this helps her fit with the genre the
magazine usually stick to.
Masthead: Once again the ‘Q’ logo is used in the top left corner making it
even more recognisable and next to it is the title for the ‘contents’ page.
The font is very classical which contrasts to the music, style and attitude the
magazine contents actually hold. The title has been applied within a red box
which is the editor continuing the colour scheme, ensuring the red stands
out amongst the black/white/grey.

22. Sub-images: The pictures used are also representing certain articles that are in the
magazine giving the reader a small insert into what is featured. However the images
used both introduce some slight different colours into the frame such as a beige
skin tone and blue on the guitar. But, the colour scheme is still followed in the
images overall.
Page number indicators: The page numbers are published next to the text,
yet they are also blown up into a bigger size and placed next to the image
that links the reader to the article they may be wanting to look for based
by the photos.
Page text: The majority of the text falls on the left of the page as we read from left to
right so when the potential reader is ‘flicking through’ they will see the contents
immediately as they begin to open the pages. The article titles are in a bold, all
capitals stern font to address to the audience who stars in the magazine, however
under the red line there is the cover line in which gives additional information about
what that particular musicians article is about.

23. Main image: The double page spread once again focuses on cheryl as she does star on the front cover. The image used uses the
entire frame of the second frame to indicate to the audience who the article is about. She doesn't give the camera direct address
but looks dramatically to the side. Not only that but she gives a rebellious attitude again through her outfit and drastic makeup. The
spikes and makeup can both be described as sharp which could represent the personality Q have decided to give the female star.
Masthead: The masthead simply states the
stars name; the first name in lower case letters
and the surname in upper case letters. The
magazine use the similar layout with every
double page spread based on a musician. This
includes the large print of the C over the text,
giving the magazine its own originality and
makes it unique and makes the reader
remember their style of double page spreads.
Moreover the reasoning behind the capital
letters for her surname at the time could
represent the fact her husband was a
footballer and they are called by their last
name, in this case ‘COLE’ would be printed on
the back of his t-shirt in capitals. In addition, it
could be the magazines way of telling the male
audience that this attractive woman is TAKEN!

24. Sub-image: Their is a sub image on the left page to give the reader more insight on
the musicians appearance and makes it more interesting and exciting to read as if it
was a page of text it wouldn't be as endearing as it is with colour and images on the
pages. next to the page is a quotation from the star herself about not knowing what
she looks like anymore which is quite ironic as the sub image is of her shadowing her
face with a hat. The quotation give the reader a quick insight on what is in the article
as it is clear to see due to its striking colour and capital letter font.
Page text/layout: The text is on the first page of the two due to the way we read (left to
right). It has been disbursed into 3 columns vertically with the large C printed on top but
the context still visible. The main image has been placed within its own frame to establish
Cheryl as a person so we can see her clearly as if it were to be a small picture of her only
covering one page all together it would seem to crowded and not be seen as a ‘big deal’ as
this is how they have presented her to be on the front cover, contents and with the big
photograph, the double page spread too.