2. The typography of the artists name
‘LANA DEL REY’ is extremely bold and
clear as the target audience
automatically notices the artists name
first. The typo is bold, white and thick
with the rules of third composition,
making the typo central so it can stand
out.
The colours for the typography does not
clash with the artists outfit as they have
changed the colour to sky blue, which
matches the background. The
typography of the album name is bold,
big and clear as the information below is
in italic and less clear with a faint font.
The advert shows a low angle shot of the
artist. This shot helps to make the artist
more look dominant and powerful as
she stares at her target audience
intensely, almost captivating them. The
simplicity from the artist suggests that
this could be a theme in her music as
she looks like a clean, perfect model
with this portrait image.
The main focus is the artists face,
she is the unique selling point.
The depth of field in this advert
shows she is the main focus as
the background is blurred and
she isn’t.
Promotes her website, shows the
different media platforms she
has.
Advertises her record label
which is really effective as it
raises awareness for the label
and shows her fans who she
signed to.
The album is promoted on
Amazon.com which is effective as
amazon is extremely popular.
The background shows a clear
blue sky which could depict the
theme of her music as the sky
represents hope and afterlife.
