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C2C slides
- 1. Advertisement Performance Series Apple iPhone7 Release 2015-2016 - C2C Group - Katelyn Cox Lucas Hershberger William Edgar http://xinfectionx.deviantart.com/art/Grunge-Apple-Logo-371102383
- 4. Ages 18-24 31% 43% Apple Android 26% Other
- 5. • Experienced Artist • 38.1k - Twitter • 35k - Instagram • 169k - Facebook • Available for whole tour • Edgy • Appeals to target market
- 6. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
- 7. • Revenue - 170billion • Net Income – 37billion • 425 Retail Stores • 98,000 employees
- 10. • Creation of Production Team • Music Producer • Extras • Actors • Directors • Publication teams • Human Resources • Legal Team • Public Relations • On Set Directors • Town ‘hosts’
- 12. • Permits • Song Rights • Rental Contracts • Extra Contracts • Third Party Use • Construction Permits • Noise Permits • Distribution & Sale of Songs • Sexual Harassment Training • Breaching of Contracts • Safe Codes • Property Loss • Property Damage • Weather • Film Permits
- 13. Ethical & Socially Responsible: Apple.
- 14. • Approximate cost for each show: • Document of Event – $2,000 • Equipment – (initial cost) ~$1,000,000 • Travel – (city to city) ~$2,000 • Labor – ~$5,000 • DJ – ~$5,000 • Permits – ~$2,000 • Venue – ~$2,000 • ~$18,000 per city & ~$1,180,000 total
- 18. Goals • 20% higher pre-sale than iPhone6 • Gain 8% of the target market (18- 24) • Create Brand Awareness • 3-5% of sales in other departments • Create life long, brand loyal consumers • Create a lifestyle brand for technology
Editor's Notes
- Would you like to be a part of an exclusive group of people who get to be a part of history, get the newest technology, and see a free concert?
- Of course everyone would, especially if one lives in a larger city. This is why we believe the iPhone 7 needs to push the normal advertisement tactics and go above and beyond other companies. The Nokia teamed up with deadmau5, a famous producer to put on a concert in London for the release of the Lumina. Apple has the advantage of taking this idea and traveling the united states with it. This is why we propose apple create a concert tour with the producing dj duo caked up to tour the country with 4d building projections and create classic apple commericals. Join the party.
- WHY do they need this advertising?! 18-24 target market for this campaign, young because they will stay loyal to the company
- Edgy, a new direction
- Provide a company overview including the company mission statement and current market position.
- Provide a company overview including the company mission statement and current market position.
- Summarize the external market, the competition, and the business climate.
- Explain what challenges this company faces that relates to how your proposal will help them meet this challenge.
- Explain the effects of your solution on the company’s operations, including staffing and other major expenses.
- Address how to communicate this solution to your customers. Be creative.
- Address any legal factors or implications based on this proposed solution.
- Explain the ethical and socially responsible considerations you made.
- Answer how your proposal benefits the company in financial terms. The panelists will want to know “How much does your idea cost?” and “What will the company gain from this?” Answer these questions quantitatively using charts and graphs.
- The price of Apple stock has nearly doubled over the last 3-years. At the end of the trading day on September 13th 2011 the stock closed at a price of $54.95 a share. 3-years later on September 11th 2014 Apple’s stock reached a price of $101.43.
- Explain the expected amount of time for the roll out of this solution. Provide a timeline as to when each stage will take place and any significant milestones that you will encounter. Talk about 5 or 6 of the highlights/benchmarks of your three-year timeline. The details are in your written proposal.
- Explain how you will evaluate the success of executing of your strategy to ensure you strategy is on track. Provide slides explaining the benefits the company will receive from pursuing your project.
- Summarize the reason for this proposed solution and why you feel this is the right fit for the business.
- Thank audience and open up the floor for questions.