1. Laura Slater
Ideas Generation
Iconography- One thingthat youcouldsay isiconicof thismusicvideoisthe characterused.Asit is
justone girl throughoutthe videothe targetaudience maybe able torelate to thisandthisis iconic
of a musicvideo.Anotherthingthatisiconicof thismusic videoisthe propsusedthroughout.For
example petals,candlesandflames.Allsignifyloveandrelationshipsandthiscouldbe seenasiconic
to thistype of song.
Editing/digital effects-We will use AdobePremiertocreate andeditourmusic video. InAdobe
there are a lotof techniqueswe coulduse tocreate the effectandlookwe want.Forexample we
will editthe colourandchange itto black and white sothatthe videomatchesourcolourscheme.As
well asthisI will be usingcrossdissolvesand bendmodessothatthe videoflowstogetherproperly,
and looksprofessional.Aswell asthisIwill be slowingsome clipsdownsothatit fitsbetterwiththe
slowerbitsonthe song andalsoreversingsome clipssothattheyare backwardsto give itan edgy
and abstract look.
Camera- We will be usingawide varietyof differentcamerashotsthroughoutthe video.For
example close upswill be usedalotas we want to create an abstract lookto the videoanddonot
wantto reveal toomuch aboutthe charactersso that the videohasa mysteriousfeeltoit.Aswell as
thiswe will be usingalot of differentcameramovement.For example panningshots,trackinand
out,zoom inand outand tiltup and down.Usinga varietyof shotswill give the videoadifferent
lookthroughout.
Settings- Iwill be usingarange of differentsettingsthroughoutthe musicvideo.Thisissothatthe
abstract image reallycomesthrough.Some examplesof some of the settingswe willuse,church,
swimmingpool,shower,house&outside setting.
Characters- There will onlybe one characterthroughout.Thiswill be ayounggirl.She will notbe
shownfullythroughout.Thisistocreate a narrative throughoutthe video.Thisisalsoinkeeping
withthe abstract look.
Style- The style of mymusicvideoisconceptual.Thisissothat I can create the abstract lookto my
musicvideo.Thiswill give itadifferentlookandIcan alsouse a range of differentshotsthroughout.
The style of the musicvideogoesreallywell withthe range of shotsthat we will use.
Genre- The genre of our musicvideoisslow R’n’B.Ihave will tryto include some of the conventions
of an R’n’Bmusicvideoaswell asusingthe mysterioussoundfromthe songtocreate the
atmosphere thatwill workwell withthe abstractshotswe have chosento use.
