The document discusses maintaining a consistent corporate identity across a band's music video, digital album packaging, and website. This is done through repetitive use of fonts, logos, images, and a color scheme of black, white, grey, and red. The music video and website complement each other through similar design and text elements to enhance the corporate identity. Shots in the music video were selected and edited to quickly portray a fun and fast-moving story line.

1. Effectiveness; combination of
your main product and ancillary
texts
C l i c k t o e d iE v a l u a e i os u b t i t l e s t y l e
t Mast t r n

2. Corporate Identity
 I decided to keep a consistent corporate
identity throughout my music video, digi
pak and website. I did this in order to
promote the band’s image and name
through repetitive fonts, logo and images.
My logo appears at the end of my music
video; leaving a lasting image in the
audience’s mind, along with the text font
that is consistently used in my website
and on my digi pak.

3. Colours
 Images are additionally consistent along with
the ‘black / white / grey / red ‘ colour scheme. I
believe both my main product and ancillary
texts are effective because of the consistency
of the corporate image. I believe my music
video was fairly successful because of the
fast shots used alongside one another and the
variety of locations helped portray a fun and
fast moving storyline which is what I aimed to
create.

4. Relations
 I felt that relating my video and website both with
design and text would enhance corporate identity. For
example, I used one particular line which included the
lyrics ‘being free’ , along with a clip of my protagonist
opening his arms (to portray to the audience
connotations of a bird or freedom in general). I also
used the ‘non - additive dissolve’ effect to make the
protagonist appear to vanish - thus portraying the
point that his invisibility provides freedom and a
‘superhuman’ element to his character.