4. Data-Driven Publishing
Our Community Mission
Provide targeted communities a free, online resource
providing information and resources of strategic value to
their businesses
Our Client Commitment
Provide Clients a platform for consistent branding,
messaging, content marketing, and call-to-action registration
activities with prospective buyers in high value communities
Leverage 1:1, database-driven, transmedia technology to
deliver persona relevant information to a Clients’ targeted
prospect communities
5. Data-Driven Publishing Platforms
Website Portals
Weekly eNewsletters
Social Media
1to1, Personalized, Print Magazines
The right audience
The right time
The right media
6. Data-Driven Publishing Services
Guaranteed, unlimited publishing rights
Top level content publication
Hyperlinked logo branding
To Client-Specified Communities
7. Providing Clients
Consistent access to a community of buying
prospects in selected communities
3rd party reinforcement of Client messaging to
customers and prospects
Targeted messaging to sub-audiences within a
community
KeylessRegistration technology for data-rich
call-to-action Registrants
9. Optional Services
Call To Action Registration
Date Specific Publishing
Social Media Promotions
Writing Services
PR Distribution
Video Postings
Automated Marketing
Webinar Presentations
Event Speakers
Corporate Branding
Ad & Logo Placements
Individualized Messaging
Digital Newsletters
Printed Customized
Magazines
Direct Mail
Specialized Consulting &
Resources
10. Transforms
Static Ads and Articles
Into
Database-Driven Registration Engines
Powered By
Call-to-Action Optimized Client Content
Enabled By
KeylessRegistration Technology
Call-to-Action Registration Option
11. Demographically Rich Database
Subscriber Demographic
1. First Name
2. Last Name
3. Standardized Title
4. Business Card Title
5. Physical Address
6. City
7. State
8. Postal Code
9. CBSA Code
10. Phone
11. Fax
12. Email
Location Demographics
13. County
14. Core-Based Statistical
Code
15. Core-Based Statistical
Description
16. Latitude
17. Longitude
18. Time Zone
Company Demographics
19. Company Name
20. URL
21. Primary SIC
22. Sales
23. Employee Size
24. Years In Business
25. Year Established
26. Credit Code
27. Credit Score
28. Credit Description
29. Credit Capacity
30. Business Status
Individualized messaging requires demographically rich data
12. Individualized Messaging Option
Leverages
Demographically rich community database
To Deliver
Messaging, articles, and ads - individual or
persona or specific within a community
The Benefits
Enhanced recipient messaging experience
Increased message absorption & retention
Enhanced call-to-action Registrants
13. The Management Team
Co-CEOs
Andy & Julie Plata Prior variable print company owners
Advisory Board
John Lopiano Past President Xerox Production Printing
Brian Baxendale Past President Pitney Bowes Enterprise
Ron Friedman Past President & COO Group 1 Software
Nina Smith Past Xerox Chief Marketing Officer
Jan Hol Past Océ N.V. Chief Marketing Officer