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Future live communications


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Futurelive is an entrepreneurial venture and a startup digital marketing company which engages with customers to build up their digital brand. The company specializes in Digital Brand Development, Digital Marketing and Digital Media Management. It capitalizes on Web 2 technologies in Engaging and leveraging virtual platforms to create a Digital Advocacy through Web and Mobile services for its customers to achieve Marketing Edge

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Future live communications

  1. 2. ~ BILL GATES <ul><li>The Internet is becoming the town square for the global village of tomorrow.  </li></ul>
  2. 3. What is Digital? Digital Marketing is the practice of promoting products and services using digital distribution channels like web, mobile, and other interactive channels to reach consumers in a timely, relevant, personal and cost-effective manner. “ Digital is so vast & influential that it surpasses the differences of age, SEC, gender and town class”
  3. 4. The Internet Evolution INFRASTRUCTURE PEOPLE COLLABORATION EARLY NET 3-D NET MATURE NET Content Business Function ACCESS FIND SHARE PARTICIPATE COLLABORATE CO-CREATE Informational web pages, content, and graphics Communication, HR, Procurement, Marketing, Learning User generated content, blogs, wikis, mashups, driven by sharing IT Collaboration, Learning, Marketing, Sales Highly social, user created, immersive environment Product / Service development, Work Optimization, Education, Sales, Support, Community Source: IBM
  4. 5. Why Corporations Need Digital Communication? <ul><li>Media consumption becoming less collective, more individual </li></ul><ul><li>Sophisticated, multiple pathways to individual consumers developing </li></ul><ul><li>Media relationships becoming interactive to a great extent </li></ul><ul><li>Consumers will determine their own use of media </li></ul><ul><li>Consumers will decide when they want to accept marketing messages </li></ul><ul><li>Metrics measuring ‘views’ rather than ‘engagement’ disappearing </li></ul>Online advertisement spent crossed TV spend for 1 st time in first half of 2009 * Internet Advertising Bureau (IAB) study carried out by PricewaterhouseCoopers & World Advertising Research Centre (WARC)
  5. 6. <ul><li>The future trend is all about: </li></ul>Relevance Key to ensuring that your message is among the few which your target consumer will truly engage with. Interaction Offers individual consumers unique experiences , feeding back information to the brand. Relationship Vital pathways through which you can reach your stakeholders. Engagement Matrix
  6. 7. Indian Internet Data <ul><li>Internet users ~ 57 Mn </li></ul><ul><ul><li>Urban : 50 Mn </li></ul></ul><ul><ul><li>Rural : 7 Mn </li></ul></ul><ul><li>People from non-metros and smaller towns are getting exposed to this medium at a fast rate. </li></ul><ul><li>Youth continue to drive internet growth </li></ul><ul><li>Growth drivers are collaboration (email & chat) and search applications, followed by e-commerce (online bill payments & ticketing) and entertainment (music and movies download and online gaming) </li></ul>
  7. 8. Why Do You Need Digital Marketing?
  8. 9. About Company <ul><li>Next generation digital communications company </li></ul><ul><li>Senior Management has expertise in: </li></ul><ul><li>Digital Marketing | Public Relations | Social Networking | Graphic Designing | e-Learning | </li></ul><ul><li>Public Affairs | Content Creation | Virtual Events | Internal Communications </li></ul><ul><li>Domain experience in: </li></ul><ul><li>Entertainment | Retail | Technology | FMCG | Telecom | Infrastructure | Healthcare </li></ul><ul><li>Over 50 years of combined experience </li></ul><ul><li>5 Practice areas: </li></ul><ul><li>Technology | Telecom | Consumer | Government | Healthcare </li></ul>
  9. 10. Our Edge <ul><li>360 0 Digital Communication company </li></ul><ul><ul><li>Not a digital advertising agency </li></ul></ul><ul><li>Hybrid model </li></ul><ul><ul><li>Virtual operations seamlessly combined with real life servicing </li></ul></ul><ul><li>Expertise in next generation technologies </li></ul><ul><li>High caliber resources </li></ul>
  10. 11. Our Approach: The Acupuncture Technique Normal Approach: Targeting multiple areas for desired results, which often takes lot of time for problem resolution. Probability of hitting the source is reduced and based on ‘trial and error’ Acupuncture Approach : Smart, swift and focused attack on ‘source of pain’ providing quick relief in a cost effective manner
  11. 12. Service Lines Digital Brand Marketing 1 Digital Marketing 2 Engage Edge 3 Digital Media Management 4 Research 2.0 5 Virtual Events 6 Public Relations 2.0 7 Digital Advocacy 8 Search(+ve) 9 Digital Archiving 10 Next X 11
  12. 13. Service Lines <ul><li>Digital Brand Development </li></ul><ul><li>Define digital strategy </li></ul><ul><li>Create touch points </li></ul><ul><ul><li>Website / Intranet </li></ul></ul><ul><ul><li>eDirect Mailer </li></ul></ul><ul><ul><li>eZine </li></ul></ul><ul><ul><li>eLearning module </li></ul></ul><ul><ul><li>Display banners and rich media </li></ul></ul><ul><ul><li>Mobile text development </li></ul></ul><ul><li>Digital Marketing </li></ul><ul><li>Web marketing strategy </li></ul><ul><li>Engaging with customers </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Contextual search </li></ul><ul><li>Cross seeding </li></ul>
  13. 14. Service Lines <ul><li>Engage Edge </li></ul><ul><li>Engage with your customers </li></ul><ul><li>Turn them into endorsers </li></ul><ul><li>Blogs, communities, forums, virtual media platforms, social media optimisation </li></ul><ul><li>Digital Media Management </li></ul><ul><li>Online media buying </li></ul><ul><li>Paid campaigns </li></ul><ul><li>Spent measurement </li></ul>
  14. 15. Service Lines <ul><li>Research 2.0 </li></ul><ul><li>Monitor and capture data points </li></ul><ul><li>Measure and analyze feedback </li></ul><ul><li>Metrics and reporting </li></ul><ul><li>Feed into Correction of Errors strategy </li></ul><ul><li>Digital monitoring of physical assets </li></ul><ul><li>Virtual Events </li></ul><ul><li>Cut down travel </li></ul><ul><li>Reduce carbon footprint of your company </li></ul><ul><li>Reach out to stakeholders across geographical spread </li></ul><ul><li>Platform to bring together opinion creators with opinion receivers </li></ul><ul><li>Engage them with various tools </li></ul><ul><li>Track opinion of stakeholders in real time </li></ul>
  15. 16. Service Lines <ul><li>Public Relations 2.0 </li></ul><ul><li>Next level of public relations </li></ul><ul><li>Faster, wider and surer push of information </li></ul><ul><li>Special templates to optimise information online </li></ul><ul><li>New tools like video releases, web-conferences, podcast, wikis </li></ul><ul><li>Digital Advocacy </li></ul><ul><li>Reach out to government stakeholders </li></ul><ul><li>Inform and influence </li></ul><ul><li>Online coalition building </li></ul><ul><li>Bi-partisan info -sites </li></ul>
  16. 17. Service Lines <ul><li>Search(+ve) </li></ul><ul><li>Bury negative content in search results </li></ul><ul><li>Propriety method to display positive results in online searches </li></ul><ul><li>Protect online reputation in future search results </li></ul><ul><li>Digital Archiving </li></ul><ul><li>Preserve your past, present and future digitally </li></ul><ul><li>Software identification and implementation </li></ul><ul><li>User interface customization </li></ul><ul><li>Digitizing hard copies </li></ul><ul><li>User Acceptance Testing and training of in-house team </li></ul><ul><li>Maintenance consultation </li></ul>
  17. 18. Service Lines <ul><li>Next X </li></ul><ul><li>Next level of technologies </li></ul><ul><li>Help you leverage new technology waves </li></ul><ul><li>Tools like widgets, behavioral targeting websites, web applications, futuristic social media like Second Life </li></ul>
  18. 19. Delivery Model Client Servicing Team (Actual) CLIENT