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May 12, 2011 ROI for WCM Siteworx 11480 Commerce Park Drive Third Floor Reston, VA 20191 www.siteworx.com
Siteworx Overview <ul><li>Award-winning Interactive Agency </li></ul><ul><li>Specialize in WCM/CMS, Search, and Analytics ...
Growth and Profile <ul><li>Founded in 2002 and headquartered in Reston, VA </li></ul><ul><li>Achieved 40% growth in 2010 <...
Agenda <ul><li>Siteworx’ ROI for WCM Calculator </li></ul><ul><li>Hypothetical Financial Services Company  Considering WCM...
Siteworx ROI for WCM Calculator
Profile of Hypothetical Company Considering WCM Investment <ul><li>Overview: Multinational conglomerate offering insurance...
Improved Efficiencies <ul><li>Time and effort to draft/design/approve/translate/publish new web content </li></ul><ul><li>...
Placeholder to walk through spreadsheet
Increased Revenue <ul><li>Increased engagement  </li></ul><ul><li>Increased conversion </li></ul><ul><li>Cross sell and up...
Placeholder to walk through spreadsheet
Improved Online Branding <ul><li>Brand improvements due to concurrent redesign </li></ul><ul><li>Brand consistency across ...
Placeholder to walk through spreadsheet
Quicker Time to Market <ul><li>First mover advantage </li></ul><ul><li>Quicker reaction to competitors’ initiatives  </li>...
Placeholder to walk through spreadsheet
<ul><li>Conclusion bullets </li></ul>
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Return on Investment (ROI ) for Web Content Management (WCM)

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Return on Investment (ROI ) for Web Content Management (WCM) -- Siteworx Webinar; presented with Beau Brewer

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Return on Investment (ROI ) for Web Content Management (WCM)

  1. 1. May 12, 2011 ROI for WCM Siteworx 11480 Commerce Park Drive Third Floor Reston, VA 20191 www.siteworx.com
  2. 2. Siteworx Overview <ul><li>Award-winning Interactive Agency </li></ul><ul><li>Specialize in WCM/CMS, Search, and Analytics </li></ul><ul><li>Majority of clients are Fortune 1000 </li></ul><ul><li>Extensive experience with Open Source, COTS and Custom solutions </li></ul><ul><li>Microsoft Gold Certified Partner </li></ul>Featured Clients Awards Thought Leadership
  3. 3. Growth and Profile <ul><li>Founded in 2002 and headquartered in Reston, VA </li></ul><ul><li>Achieved 40% growth in 2010 </li></ul><ul><li>Currently employ over 100 full time staff </li></ul><ul><ul><li>20+ Microsoft Certified Professionals </li></ul></ul><ul><ul><li>8 PMP certified Project Managers </li></ul></ul>Featured Partners
  4. 4. Agenda <ul><li>Siteworx’ ROI for WCM Calculator </li></ul><ul><li>Hypothetical Financial Services Company Considering WCM Investment </li></ul><ul><li>Major Areas to Uncover ROI for WCM </li></ul><ul><ul><li>Improved Efficiencies </li></ul></ul><ul><ul><li>Additional Revenue </li></ul></ul><ul><ul><li>Improved Online Branding </li></ul></ul><ul><ul><li>Quicker Time to Market </li></ul></ul><ul><li>Siteworx’ ROI for WCM Calculator Applied to Hypothetical Company </li></ul>
  5. 5. Siteworx ROI for WCM Calculator
  6. 6. Profile of Hypothetical Company Considering WCM Investment <ul><li>Overview: Multinational conglomerate offering insurance services and asset management </li></ul><ul><li>Countries Served: US, UK, Germany, Spain, Portugal, Brazil, China, Japan </li></ul><ul><li>Competitive Landscape: Company is usually reactive in competitive and dynamic marketplace </li></ul><ul><li>Major Business Problems: There is a 3 week turnaround time to publish new content </li></ul><ul><li>Financials: </li></ul><ul><ul><li>Market Cap: $5B </li></ul></ul><ul><ul><li>2010 Revenue: $800M </li></ul></ul><ul><li>Web Statistics: </li></ul><ul><ul><li>Pageviews / Month: 3M </li></ul></ul><ul><ul><li>Bounce Rate: 42% </li></ul></ul><ul><li>Online Marketing Department Figures: </li></ul><ul><ul><li>Items of Web Content / Month: 20 </li></ul></ul><ul><ul><li>Items of Social Media Content / Month: 60 </li></ul></ul><ul><ul><li>Email Blasts / Month: 40 </li></ul></ul><ul><ul><li>IT Costs / Month: $120,000 </li></ul></ul><ul><li>Employees: 3,000 </li></ul><ul><li>Net Margin: 6% </li></ul><ul><li>Online Sales / Month: 22,500 </li></ul><ul><li>Net Margin / Online Sale: $80 </li></ul><ul><li>Conversion Rate: 4.5% </li></ul><ul><li>Web Properties Managed: 260 </li></ul>
  7. 7. Improved Efficiencies <ul><li>Time and effort to draft/design/approve/translate/publish new web content </li></ul><ul><li>Regulatory compliance liabilities </li></ul><ul><li>Hardware consolidation via cloud </li></ul>
  8. 8. Placeholder to walk through spreadsheet
  9. 9. Increased Revenue <ul><li>Increased engagement </li></ul><ul><li>Increased conversion </li></ul><ul><li>Cross sell and up sell through personalization </li></ul><ul><li>New channels (mobile, tablet, tv) </li></ul>
  10. 10. Placeholder to walk through spreadsheet
  11. 11. Improved Online Branding <ul><li>Brand improvements due to concurrent redesign </li></ul><ul><li>Brand consistency across multi-site and multi-lingual deployments </li></ul><ul><li>Brand consistency across multi-channel marketing </li></ul>
  12. 12. Placeholder to walk through spreadsheet
  13. 13. Quicker Time to Market <ul><li>First mover advantage </li></ul><ul><li>Quicker reaction to competitors’ initiatives </li></ul><ul><li>B2B2C scenarios </li></ul>
  14. 14. Placeholder to walk through spreadsheet
  15. 15. <ul><li>Conclusion bullets </li></ul>

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