Chris Riggs, CEO [email_address] (918) 492-0660 ext. 1011
<ul><ul><li>New Media Consulting Digital Edition Service Provider </li></ul></ul><ul><ul><li>Digital Strategy  •  Magazine...
Do You Have a Digital Strategy?
What is your principle asset? Are you a magazine or content creator? or Mobile Website Magazine Digital Edition Blogs Podc...
Your  Value  is your: Brand, Content, & Readership Mobile Website Magazine Digital Edition Blogs Podcasts e-Newsletter Con...
<ul><li>Users are more technology savvy </li></ul><ul><li>Users will get information   </li></ul><ul><li>When  they want i...
Ad Facts & Trends
Most Magazine Publishers Magazine Website
e-Mail Sponsorships Banners Video Rich-Media Classifieds Lead Generation Search
iMirus Demo - Ad Programs
 
Dynamic Ad Revenue Example Online Ads - Digital Edition <ul><li>Revenue Scenario & Assumptions </li></ul><ul><li>Digital C...
Selling Print & Digital - “The Bundle”
Conclusion - Testimonials
Thank You www.imirus.com
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iMirus Networks

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iMirus Networks

  1. 1. Chris Riggs, CEO [email_address] (918) 492-0660 ext. 1011
  2. 2. <ul><ul><li>New Media Consulting Digital Edition Service Provider </li></ul></ul><ul><ul><li>Digital Strategy • Magazines </li></ul></ul><ul><ul><li>Online Advertising Programs • Newspapers </li></ul></ul><ul><ul><li>e-Marketing Programs • Catalogs </li></ul></ul><ul><ul><li>Custom Development • Books </li></ul></ul>Digital Services
  3. 3. Do You Have a Digital Strategy?
  4. 4. What is your principle asset? Are you a magazine or content creator? or Mobile Website Magazine Digital Edition Blogs Podcasts Magazine
  5. 5. Your Value is your: Brand, Content, & Readership Mobile Website Magazine Digital Edition Blogs Podcasts e-Newsletter Content Delivery - Print & Digital Media (All Media Should Cross Promote Each Other)
  6. 6. <ul><li>Users are more technology savvy </li></ul><ul><li>Users will get information </li></ul><ul><li>When they want it, Where they want it, and How they want it </li></ul><ul><li>If publishers are not in contact with their readers on a daily basis, they are going else where for content </li></ul>Users Consuming Content
  7. 7. Ad Facts & Trends
  8. 8. Most Magazine Publishers Magazine Website
  9. 9. e-Mail Sponsorships Banners Video Rich-Media Classifieds Lead Generation Search
  10. 10. iMirus Demo - Ad Programs
  11. 12. Dynamic Ad Revenue Example Online Ads - Digital Edition <ul><li>Revenue Scenario & Assumptions </li></ul><ul><li>Digital Circ. = 500,000 - Monthly </li></ul><ul><li>Assumption: Open Rate 40% </li></ul><ul><li>Open Rate = 200,000 </li></ul><ul><li>Avg. Ad Impressions per DE = 30 </li></ul><ul><li>6 million ad impressions/issue </li></ul><ul><li>Avg. CPM - $8 </li></ul><ul><li>Total Monthly Rev. = $48,000 </li></ul><ul><li>Total Annual Rev. = $576,000 </li></ul><ul><li>CPM = Cost per Thousand Impressions </li></ul>
  12. 13. Selling Print & Digital - “The Bundle”
  13. 14. Conclusion - Testimonials
  14. 15. Thank You www.imirus.com

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