Entertainment Sophie


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Entertainment Sophie

  1. 1. Online Marketing : Movies and Cinema Strengthen your S&M team. Get Sophic Marketing inside. Internet Film Marketing & Distribution
  2. 2. Global Online Population <ul><li>Currently about 1.2 billion </li></ul><ul><li>Projected to grow to 1.8 billion by 2010 </li></ul>
  3. 3. Websites Worldwide Netcraft November 2006 survey In May 2007, the number reported was a little over 118 million worldwide 70 million blogs in just 4 years. 120K blogs being added each day.
  4. 4. E-Marketing: More Than Just Your Website ACME Branded site Site linking Small businesses B2B partners Industry Business resource Hubs <ul><li>- Regional </li></ul><ul><li>- By industry </li></ul><ul><li>- By application </li></ul><ul><li>Portals </li></ul><ul><li>Verticals </li></ul>Search engines - Regionally - Worldwide Outsource Partners Admin portal <ul><li>Regional </li></ul><ul><li>Agent communities </li></ul><ul><li>- By industry </li></ul><ul><li>- By application </li></ul><ul><li>- Portals </li></ul>First time visitors from search engines. Partners Other Blogs Other Blogs Forum A B C A B C PORTAL
  5. 5. Online Advertising
  6. 6. Online Advertising-PAIN
  7. 7. Online Advertising
  8. 8. Agenda <ul><li>Understand how consumers use the internet for product and service discoveries </li></ul><ul><li>Optimize your website for search engines </li></ul><ul><li>Social networking via internet </li></ul><ul><li>Viral marketing </li></ul><ul><li>Spend less money on “traditional” advertising </li></ul>
  9. 9. What if no one knows your: <ul><li>Name? </li></ul><ul><li>Film? </li></ul><ul><li>Talent? </li></ul>
  10. 10. Solution Get Found Using Search Engine Marketing Strategies
  11. 11. Traditional Marketing <ul><li>Direct Response </li></ul><ul><li>Mail Marketing </li></ul><ul><li>Off-Line Publicity (print, radio, & tv) </li></ul><ul><li>Yellow Pages - Phone Books </li></ul><ul><li>Promotions </li></ul>
  12. 12. Non-Traditional Marketing <ul><li>Social Media Marketing </li></ul><ul><li>Social Networking </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Internet Marketing Strategies </li></ul><ul><ul><li>Online Advertising </li></ul></ul><ul><ul><li>PR Activities </li></ul></ul>
  13. 13. Social Media Marketing
  14. 14. SMM Goals <ul><li>Branding </li></ul><ul><li>Traffic </li></ul><ul><li>Generate links </li></ul><ul><li>New contacts (not just clients, but people that can help with indirect sales) </li></ul><ul><li>Generate sales </li></ul><ul><li>Authority building </li></ul><ul><li>Identify influencers & authorities for your targets </li></ul>
  15. 15. SMM success based on: Creativity and Quality of Content!
  16. 16. Social Media Marketing will generate traffic from: <ul><li>Networking sites </li></ul><ul><li>Social bookmarks </li></ul><ul><li>Video Communities </li></ul><ul><li>Photo Communities </li></ul><ul><li>Blogs </li></ul><ul><li>Content Creation Sites </li></ul><ul><li>Wiki’s </li></ul>
  17. 17. Social Networking <ul><li>LinkedIn </li></ul><ul><li>MySpace </li></ul><ul><li>FaceBook </li></ul><ul><li>Ning </li></ul><ul><li>Groups, Forums & Mailing Lists </li></ul>
  18. 18. Social Networking Websites And Many More……
  19. 19. LinkedIn <ul><li>Set up a profile & start introducing yourself </li></ul><ul><li>Optimize your profile </li></ul><ul><li>Connect with people with like interests </li></ul><ul><li>People will also find you </li></ul><ul><li>Create a group </li></ul><ul><li>Can generate nice traffic to your site </li></ul><ul><li>Participate in Q&A section </li></ul>
  20. 20. MySpace <ul><li>Set up page </li></ul><ul><li>Get friends </li></ul><ul><li>Create call-to-action to your website </li></ul><ul><li>Distribute viral campaigns to your friends </li></ul><ul><li>Participate in forums </li></ul>
  21. 21. <ul><li>Set up page </li></ul><ul><li>Get friends </li></ul><ul><li>Join Groups </li></ul><ul><li>Create Events </li></ul><ul><li>Private Message influencers & authorities </li></ul>FaceBook
  22. 22. Ning.com <ul><li>Create a social network </li></ul><ul><li>Find a social network to participate in (location, industry, interests, etc…) </li></ul>
  23. 23. Groups, Forums & Mailing Lists <ul><li>Newspaper Forums </li></ul><ul><li>Craig’s List (community, discussion, etc…) </li></ul><ul><li>Yahoo! Groups </li></ul><ul><li>Google Groups </li></ul><ul><li>Freecycle.org </li></ul><ul><li>Meetup.com </li></ul><ul><li>Industry specific sites </li></ul><ul><li>Newsletter blasts from industry sites (some organizations have 100,000’s of subscribers) </li></ul>
  24. 24. Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results. Usually, the earlier a site is presented in the search results, or the higher it &quot;ranks,&quot; the more searchers will visit that site. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Definition by Wikipedia.
  25. 25. SEO- My simple explanation <ul><li>Content placed on your site will affect SERP </li></ul><ul><li>Having good relevant content is the baseline for getting traffic to your site </li></ul><ul><li>Good content is not enough- you must engage in SEM </li></ul>
  26. 26. <ul><li>Internet Marketing Strategies </li></ul>
  27. 27. eDM Whitepaper Newsletter Webinar Search Company website (landing pages) Other company sites Partner websites Customers & prospects Customers & prospects: complex Decision Making Units (DMU) Word-of-Mouth Others KPI Dash board Marketing Programs: go through learning cycles, and add marketing channels one-by-one DB1 DB2 DB3 DB4 DB5
  28. 28. Online Advertising <ul><li>Growing attention by exhibitors to the innovative forms of one-to-one marketing and to the opportunities offered by new technology for handling viewers relations, to: </li></ul><ul><ul><li>Provide information, </li></ul></ul><ul><ul><li>Promote and publicize movie globally, </li></ul></ul><ul><ul><li>Sell tickets, </li></ul></ul><ul><ul><li>Encourage viewers loyalty, also through the growth of </li></ul></ul><ul><ul><li>communities, </li></ul></ul><ul><ul><li>Collect data on viewers </li></ul></ul>
  29. 29. Online Marketing <ul><li>Online Brand Promotion </li></ul><ul><li>Advertising </li></ul><ul><li>Banner Ads </li></ul><ul><li>Video Ads </li></ul><ul><li>Flash Ads </li></ul><ul><li>Audio Ads </li></ul><ul><li>Public Relations </li></ul><ul><li>Reseller </li></ul><ul><li>Affiliate Programs </li></ul><ul><li>Blogging </li></ul><ul><li>Press Releases </li></ul><ul><li>News Letters </li></ul>
  30. 30. WEBSITE MANAGEMENT The content managed may include computer files, image media, audio files, video files, electronics documents, and web content. There are various nomenclatures known in this area and these are Web Content Management, Digital Asset Management, Digital Records Management, Electronic Content Management and so on. Based on Requirements, these are the concepts used and leveraged.
  31. 31. <ul><li>PR Activities </li></ul>
  32. 32. On-Line Publicity Strategies <ul><li>Journalists are bombarded with hundreds of press releases per day </li></ul><ul><li>On-line Press releases are often read by consumers </li></ul><ul><li>Press releases are distributed via RSS </li></ul><ul><li>Getting your story “picked up” & re-written onto a site is best </li></ul><ul><li>Indexed as “News” on search engines, so date & time sensitive </li></ul><ul><li>Don’t send releases at the end of the week </li></ul>
  33. 33. Submitting a Press Release via Wire Service <ul><li>Releases distributed on the internet should be SEO </li></ul><ul><li>Use wire services: PRweb, PRNewsire, & dozens of free wire services </li></ul><ul><li>Some services are expensive </li></ul><ul><li>Writing services available </li></ul>
  34. 34. Make Your Press Releases Interesting and Unique <ul><li>Integrate traditional & non-traditonal promotions </li></ul><ul><li>Contests </li></ul><ul><li>Give-aways </li></ul><ul><li>Exclusive interviews </li></ul><ul><li>Don’t forget to focus on your keywords! </li></ul>
  35. 35. Blogs <ul><li>Measure Chatter (Blog Pulse, Technorati, Google Blog Search) </li></ul><ul><li>Contact target bloggers- influencial writers </li></ul><ul><li>Offer to ‘contribute’ to their blog & their readers </li></ul><ul><li>Remember posts on a highly ranked blog can potentially RSS to 10,000’s of readers per day </li></ul>
  36. 36. Google Alerts <ul><li>Sign up & monitor your keywords, including your name, film, & competitors </li></ul><ul><li>Participate immediately if your name shows up in a forum, review, or other social site– especially for damage control </li></ul>
  37. 37. Website Analytics <ul><li>Track your progress. </li></ul><ul><li>Where is your traffic coming from? </li></ul><ul><li>What keywords were you found with? </li></ul><ul><li>Long Tail & 80/20 rule </li></ul><ul><li>Create content based on your entry point keywords & “search box” info </li></ul>
  38. 38. Viral Marketing <ul><li>Not easy- Most ideas or campaigns fail </li></ul><ul><li>Need a variety of campaigns </li></ul><ul><li>Widgets </li></ul><ul><li>Flash Games </li></ul><ul><li>Animation </li></ul><ul><li>Select clips from movie </li></ul><ul><li>Sneak previews to influencial bloggers </li></ul><ul><li>Ideas need to incorporate “Friend Forwarding” messages </li></ul>
  39. 39. Viral Marketing Campaigns <ul><li>The Ramp (BMW) </li></ul><ul><li>Saw II (Valentines Flash Video) </li></ul><ul><li>Cloverfield (film release) </li></ul><ul><li>The Office (ring tones) </li></ul><ul><li>Brokeback Mountain (postcard message) </li></ul>
  40. 40. Infrastructure and Resources <ul><li>Technical applications to deliver the mass Email </li></ul><ul><li>Consumer Email data base </li></ul><ul><li>Web application team </li></ul><ul><li>Control room – to manage the operations </li></ul><ul><li>Telecom </li></ul><ul><li>Database for campaigns </li></ul><ul><li>Content team </li></ul><ul><li>Network site teams </li></ul>
  41. 41. Sophic Marketing: the ideal extension of your Marketing Dept <ul><li>Sophic Marketing will grow your B2B & B2C Marketing ROI: </li></ul><ul><li>Create more leads </li></ul><ul><li>Increase lead quality & lead database </li></ul><ul><li>Reduce costs per lead </li></ul><ul><li>Increase profit per customer </li></ul><ul><li>Increase speed-to-market </li></ul><ul><li>How? </li></ul><ul><li>Design and implement effective marketing programs & processes </li></ul><ul><ul><li>Leveraging our knowledge of B2B & B2C marketing & lead generation </li></ul></ul><ul><li>Automate marketing processes to increase efficiency </li></ul><ul><ul><li>Using best-of-breed software tools and services </li></ul></ul><ul><li>Execute marketing campaign operations for you </li></ul><ul><ul><li>Providing experienced and highly productive marketing operators </li></ul></ul>‘ Half of my marketing money is wasted. If I only knew which half…’
  42. 42. Innovative Marketing Solutions