MEDIA CONTACTS Credentials

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  • 11/12/09
  • Buying Numerous sites selected and briefed on campaign Leverage existing relationship All proposals evaluated against campaign objectives and price Trafficking & Implementation Extensive trafficking experience; comprehensive understanding of processes and technologies involved As a top five global client DFA provide preferential service with any trafficking issues on Agency, publisher and client sides as necessary
  • 2006 will be spent on: Strengthening our US and Germany operations Completing coverage in the main markets in APAC. Focus will be in China and India Completing coverage and/or strengthening Scandinavia Closing agreements in other markets such as South Africa, UAE Gathering info and looking into Greece and Austria 2005 was the year of: Continue the European development: Denmark, Belgium & Hungary Start the APAC development by: - opening Australia and Singapore - Work on China and India for a 2006 launch closing an agreement for the Japanese market Preparing for Russia entry
  • 11/12/09
  • MEDIA CONTACTS Credentials

    1. 1. Introducing Media Contacts
    2. 2. <ul><li>Who we are </li></ul><ul><li>What we do </li></ul><ul><li>Where we are </li></ul><ul><li>What makes us unique </li></ul>Data Driven Media Agenda
    3. 3. Who we are An integrated network of communication specialists Digital Response Direct Impact Data Fusion
    4. 4. <ul><li>‘ Global account management’ programme tailored to coordinated clients </li></ul><ul><li>Information & experience sharing </li></ul><ul><li>Reporting to central client marketing </li></ul><ul><li>Standardised service delivery via Centres of Excellence, both knowledge and service </li></ul>Who we are Some of our multiple market clients
    5. 5. Best Integrated Media SILVER Best Integrated Media BRONZE Ideas at Work Advertising Effectiveness Media Creativity, Innovation & Excellence Marketer of the Year Who we are Media Contacts is recognized for great work 2006 New Media Effectiveness 2006 Media Effectiveness GOLD 2006 2006 2006 2005 2006 2004 and 2005 Best Optimization 2005 Media Plan of the Year Best online campaign 2006 2006 Media Effectiveness BRONZE 2005 Brand/Positioning
    6. 6. <ul><li>Who we are </li></ul><ul><li>What we do </li></ul><ul><li>Where we are </li></ul><ul><li>What makes us unique </li></ul>Data Driven Media Agenda
    7. 7. What we do Our core services
    8. 8. <ul><li>Rich Media </li></ul><ul><li>Creative </li></ul><ul><li>Search </li></ul><ul><li>Gaming </li></ul><ul><li>Viral marketing </li></ul><ul><li>Blogs/RSS </li></ul><ul><li>Podcast </li></ul><ul><li>Geo Mash-ups (Google Earth) </li></ul><ul><li>Buzz Monitoring </li></ul>Digital Database Direct Response <ul><li>DR TV </li></ul><ul><li>DR Print </li></ul><ul><li>DR Mail </li></ul><ul><li>Email </li></ul><ul><li>Geo Marketing </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>Affiliate Programs </li></ul><ul><li>CRM </li></ul><ul><li>Campaign Analysis </li></ul><ul><li>Cross-Channel Analysis </li></ul><ul><li>Site Analytics </li></ul><ul><li>Creative Optimization </li></ul><ul><li>Data Append & Modeling </li></ul>What we do Channel (i), our service offering
    9. 9. Digital=Complexity Digital=Clarity We use technology and data to bring clarity Enhanced effectiveness enabled by greater accountability is the ultimate benefit
    10. 10. Artemis is Media Contact’s proprietary reporting tool Consumer Online/Offline response data Fusion De-duplication Predictive modeling Regression Syndicated data Publisher data Online/Offline campaign data Web site behavioral data Transaction/ Customer value Segmentation Multivariate analysis
    11. 11. Online campaign approach to paid for search Hands-on campaign management Learnings and Research Used to inform Strategy Optimisation Generate keywords and develop copy Data Analysis Client analysis & Market overview Test Buying, Trafficking & Implementation Analyze Optimize
    12. 12. <ul><li>Who we are </li></ul><ul><li>What we do </li></ul><ul><li>Where we are </li></ul><ul><li>What makes us unique </li></ul>Data Driven Media Agenda
    13. 13. Where we are today A global interactive network that is growing rapidly 46 MC offices in 32 countries 1 commercial agreement Buenos Aires Sao Paulo Bogotá Mexico D.F. San Francisco Lisbon Madrid Barcelona London Paris Amsterdam New York Santiago Warsaw Boston Milan Frankfurt Toronto Shanghai Sydney New Delhi Copenhagen Brussels Singapore Bangalore Mumbai Hong Kong Tokyo Lima Hungary Chicago Hyderabad Beijing
    14. 14. <ul><li>Who we are </li></ul><ul><li>What we do </li></ul><ul><li>Where we are </li></ul><ul><li>What makes us unique </li></ul>Data Driven Media Agenda
    15. 15. What makes us unique MC’s Competitive Advantages – More Differentiating <ul><li>Global Infrastructure for Client Management – Regional management, international infrastructure, etc. </li></ul><ul><li>Global Centers of Excellence – SEM, SEO, creative production, trafficking and optimization, et. </li></ul><ul><li>Global Marketing Services Technology Platform - Artemis </li></ul><ul><li>Global Knowledge Sharing – 25 countries and growing </li></ul>
    16. 16. <ul><li>Deep, Experienced and Award-Winning Team – Effie, Media Plan of the Year, Media Maven, etc. </li></ul><ul><li>Deeply Industry Involvement – AAAA, IAB, Beta Partners, etc. </li></ul><ul><li>Proprietary Planning Methodology – Concert, Catalyst, etc. </li></ul><ul><li>Proprietary Planning Tools – Wave, Spectrum, Pressure, etc. </li></ul><ul><li>Part of Global Media Firm for Cross-platform Integration – MPG, Arena, B6, Havas Sports </li></ul>What makes us unique MC’s Competitive Advantages – Our way of working
    17. 17. <ul><li>New media moves so fast, immediate knowledge share essential, we exploit new media channels to facilitate process … </li></ul><ul><li>Publish regular ‘white papers’ electronically & regularly present at new media events & forums </li></ul>Internal blogs Internal community forums – e.g. new media forum / SEO etc. Formal education & update piece to entire organisation monthly What makes us unique A culture & process for sharing knowledge & expertise Just published Blogging. Pending ‘MC Insights’ RSS Feeds, SEO & PFL Update, FMCG Best Practice Online, Reach & Frequency Modelling Tools
    18. 18. Thank you!

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