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Ldb neetneedeu panetta 07

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modelli di misurazione dell'innovazione

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Ldb neetneedeu panetta 07

  1. 1. 27 gennaio 2015 COSIMO PANETTA  cosimo@thedoers.co  MODELLI DI ANALYTICS
  2. 2. MODELLI DI ANALYTICS ● PIRATE METRICS Dave McClure ● MOTORI DI CRESCITA Eric Ries ● LEAN CANVAS Ash Maurya ● GLI STADI E I TRAGUARDI DEL LEAN ANALYTICS
  3. 3. PIRATE METRICS
  4. 4. Metafora negozio ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL PIRATE METRICS ACQUISIZIONE ATTIVAZIONE MANTENIMENTO RICAVO REFERENZA acquisition activation retention revenue referral
  5. 5. DAVE MCCLURE PIRATE METRICS
  6. 6. PIRATE METRICS (AARRR) ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL come mi trovano gli utenti? la prima eseperienza degli utenti è di buona qualità? gli utenti tornano? in che modo genero profitto? gli utenti ne portano altri?
  7. 7. METRICS AARRR source: Dave McClure ACQUISITION ACTIVATION _Source _Quantity _Visitor Loyalty _Pages per visit _Time on site _Conversions REFERRAL A viral growth factor > 1 means an exponential organic user acquisition. RETENTION _Distrib of Visits over Time _Rate of Decay _Effective Customer Lifecycle REVENUE _Revenue _#of leads _Customer Lifetieme Revenue _Cart size…. YOUR PRODUCT MEASURE BUILD LEARN_Quantity (#) _Cost (€) _Conversion (% by source) MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN
  8. 8. MOTORI DI CRESCITA STICKY VIRAL PAID
  9. 9. ● L’utente ritorna? ● Ogni quanto? ● Il cliente è curioso rispetto al rilascio di nuovi aggiornamenti? ● Quali eventi stimolano gli utenti a tornare? ● Quali sono le principali cause di abbandono? DOMANDE MOTORI DI CRESCITA STICKY
  10. 10. MOTORI DI CRESCITA STICKY METRICA FONDAMENTALE: USER RETENTION
  11. 11. MOTORI DI CRESCITA STICKY ALTRE METRICHE: ● TASSO DI ABBANDONO ● TEMPO DI PERMANENZA ● % UTENTI ATTIVI ● FREQUENZA DI UTILIZZO ● COSTO DI ABBANDONO ● TEMPO DALL’ULTIMA VISITA ● % DI CLICK SU UNA NEWSLETTER...
  12. 12. ● In che modo la base utente cresce? ● Esiste una modalità automatica, o virale, indotta dal comportamento degli utenti (referral)? ● Qual è il coefficiente di viralità? ● In che modo posso aumentarlo? MOTORI DI CRESCITA VIRALI
  13. 13. MOTORI DI CRESCITA VIRALI METRICA FONDAMENTALE: COEFFCIENTE VIRALE>1 numero di utenti che porta un utente già attivo
  14. 14. MOTORI DI CRESCITA VIRALE ALTRE METRICHE: ● VELOCITA’ DEL CICLO VIRALE ● TASSO DI ABBANDONO ● TASSO DI PERSONE CHE ACCETTANO DI CONNETERE L’ACCOUNT EMAIL ● ….
  15. 15. MOTORI DI CRESCITA A PAGAMENTO ● Quanto costa ottenere una registrazione di un nuovo cliente? ● Qual è la profittabilità totale del cliente che acquisisco? ● Che impatto ha il costo di acquisizione sulla profittabilità?
  16. 16. MOTORI DI CRESCITA PAID METRICHE FONDAMENTALI: LTV - COCA CUSTOMER LIFE TIME VALUE - COSTS OF ACQUISITION

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