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Ldb neetneedeu panetta 07

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modelli di misurazione dell'innovazione

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Ldb neetneedeu panetta 07

  1. 1. 27 gennaio 2015 COSIMO PANETTA  cosimo@thedoers.co  MODELLI DI ANALYTICS
  2. 2. MODELLI DI ANALYTICS ● PIRATE METRICS Dave McClure ● MOTORI DI CRESCITA Eric Ries ● LEAN CANVAS Ash Maurya ● GLI STADI E I TRAGUARDI DEL LEAN ANALYTICS
  3. 3. PIRATE METRICS
  4. 4. Metafora negozio ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL PIRATE METRICS ACQUISIZIONE ATTIVAZIONE MANTENIMENTO RICAVO REFERENZA acquisition activation retention revenue referral
  5. 5. DAVE MCCLURE PIRATE METRICS
  6. 6. PIRATE METRICS (AARRR) ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL come mi trovano gli utenti? la prima eseperienza degli utenti è di buona qualità? gli utenti tornano? in che modo genero profitto? gli utenti ne portano altri?
  7. 7. METRICS AARRR source: Dave McClure ACQUISITION ACTIVATION _Source _Quantity _Visitor Loyalty _Pages per visit _Time on site _Conversions REFERRAL A viral growth factor > 1 means an exponential organic user acquisition. RETENTION _Distrib of Visits over Time _Rate of Decay _Effective Customer Lifecycle REVENUE _Revenue _#of leads _Customer Lifetieme Revenue _Cart size…. YOUR PRODUCT MEASURE BUILD LEARN_Quantity (#) _Cost (€) _Conversion (% by source) MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN MEASURE BUILD LEARN
  8. 8. MOTORI DI CRESCITA STICKY VIRAL PAID
  9. 9. ● L’utente ritorna? ● Ogni quanto? ● Il cliente è curioso rispetto al rilascio di nuovi aggiornamenti? ● Quali eventi stimolano gli utenti a tornare? ● Quali sono le principali cause di abbandono? DOMANDE MOTORI DI CRESCITA STICKY
  10. 10. MOTORI DI CRESCITA STICKY METRICA FONDAMENTALE: USER RETENTION
  11. 11. MOTORI DI CRESCITA STICKY ALTRE METRICHE: ● TASSO DI ABBANDONO ● TEMPO DI PERMANENZA ● % UTENTI ATTIVI ● FREQUENZA DI UTILIZZO ● COSTO DI ABBANDONO ● TEMPO DALL’ULTIMA VISITA ● % DI CLICK SU UNA NEWSLETTER...
  12. 12. ● In che modo la base utente cresce? ● Esiste una modalità automatica, o virale, indotta dal comportamento degli utenti (referral)? ● Qual è il coefficiente di viralità? ● In che modo posso aumentarlo? MOTORI DI CRESCITA VIRALI
  13. 13. MOTORI DI CRESCITA VIRALI METRICA FONDAMENTALE: COEFFCIENTE VIRALE>1 numero di utenti che porta un utente già attivo
  14. 14. MOTORI DI CRESCITA VIRALE ALTRE METRICHE: ● VELOCITA’ DEL CICLO VIRALE ● TASSO DI ABBANDONO ● TASSO DI PERSONE CHE ACCETTANO DI CONNETERE L’ACCOUNT EMAIL ● ….
  15. 15. MOTORI DI CRESCITA A PAGAMENTO ● Quanto costa ottenere una registrazione di un nuovo cliente? ● Qual è la profittabilità totale del cliente che acquisisco? ● Che impatto ha il costo di acquisizione sulla profittabilità?
  16. 16. MOTORI DI CRESCITA PAID METRICHE FONDAMENTALI: LTV - COCA CUSTOMER LIFE TIME VALUE - COSTS OF ACQUISITION

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