Social Media Week Johannesburg will take place for the first time during the week of September 22-26, 2014, featuring a series of city-wide events celebrating social media and digital technology's impact on business, society and culture. Event submissions are now open and will run until July 18.
If you are thinking about hosting an event during Social Media Week, this guide is a great resource for event ideas and guidance when planning your own.
Visit us at http://www.socialmediaweek.org/johannesburg for more information on how you can get involved. We look forward to hearing from you.
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Social Media Week Johannesburg Event Planners Guide
1. CALENDAR OF DATES
SOCIAL MEDIA WEEK JOHANNESBURG
"This year's Social Media Week was the most comprehensive discussion
of issues, opportunities, and culture relating to ‘connectivity’ that I have
ever attended or been a part of."
Ian Schafer, CEO of Deep Focus
EVENT SUBMISSION OPENS Apr 23
EVENT SUBMISSION DEADLINE July 18
EVENT PARTNER GUIDE!
2. ABOUT!!
mission & global reach!
Social Media Week,
powered globally by Nokia,
is a leading news and
publishing platform and
worldwide event that takes
place in close to 20 cities
each year.
Our mission is to capture, curate and
share the most meaningful ideas, trends,
and best practices with regard to social
media’s impact on business, society, and
culture.
The SMW global footprint
grows on average by 20%
each year, with new cities
being added all the time.
GLOBAL
PERSPECTIVES.
CAPTURED LOCALLY.!
SMW REACH
SMW hosts two worldwide
events each year in February &
September, where on average
10 cities participate
simultaneously.
“Social Media Week does not disappoint. It is a real-world manifestation of some of
the best that new technology has to offer - ideas, strategies and insights shared by
the people who are shaping the future.”
Ellen McGirt. Senior Writer, Fast Company Magazine!
*Data includes Social Media Week September 2013 and February 2014 editions !
EVENT SUBMISSION OPENS Apr 23
EVENT SUBMISSION DEADLINE July 18
3. PRESS & MENTIONS!!
media mentions & influence!
SMW’s February 2014 event received 1,300 press
mentions globally, generating more than 400M
impressions.!
!
!
Sources included Billboard, Inc.com, TechCrunch, The Next Web,
CNBC Africa, El Periodico, Yahoo! Finance, Wired Italia, La
Stampa, Hamburger Abendblatt, and more.!
MEDIA COVERAGE!
TWITTER SOUNDBITES!
4. ATTENDEES!!
Global registrant statistics from February 2014!
The SMW audience is made up of senior
marketers, founders & entrepreneurs, influencers,
& digitally connected consumers.!
Entry Level Professional (0-2 years)! 18,2%!
Experienced Professional (3+ years)! 32,7%!
Management (Below C-Level)! 14,5%!
Founder & Investor! 13,0%!
Executive (C-Level)! 6,0%!
Student! 10,6%!
CAREER LEVEL! CONNECTING ONLINE!
Twitter Followers! 82.6k!
Facebook Fans! 78.0k!
Watching Livestream! 35.0k!
Social Mentions! 287.7k!
Total Impressions! 886.0M!
Marketing, Advertising, PR & Communications! 32,2%!
Media & Publishing! 13,4%!
Information Technology & Services! 9,5%!
Arts & Entertainment! 4,7%!
Education! 4,2%!
Non-profit! 3,8%!
Other! 32,2%!
INDUSTRY!Represented businesses span most industries and range from
small and medium-sized to the world’s largest and most high
profile brands.!
5. ABOUT JOHANNESBURG!
For the first-time ever, Social Media Week will make its
way to Johannesburg, following Lagos as only the
second African city to host this global event.!
With a sophisticated media and communications infrastructure,
expanding start-up scene and dynamic history of hosting world-class
events, Johannesburg is in a prime position to host the next Social
Media Week. !
FEBRUARY 2014
MOST SOCIAL SMW CITIES!
6. + Big Data Analytics
+ Social Media Measurement
+ Mobile Advertising
+ Second Screen Advertising
+ Storytelling & Content Marketing
+ Native Adverting
+ Platforms and Tools
+ Future of Media & Publishing!
ADVERTISING & MARKETING SOCIETY & CULTURE
TOPICS:!
+ Government & Politics
+ Social Innovation
+ Charities & Non-profits
+ Education & E-Learning
+ Health & Wellness
+ Design, Art & Photography
+ Fashion, Lifestyle & Food
+ Music & Entertainment!
TOPICS:!
EVENT FORMATS:!
+ Panels
+ Interviews
+ Keynotes & Talks
+ Debates
+ Mixers / Networking
+ Fireside Chats
+ Workshops
+ Masterclasses
+ Hack-a-thons!
PAST GLOBAL SPEAKERS !
Steven B Johnson, Author!
Danah Boyd, author, researcher MIT!
Jonah Peretti, CEO, Buzzfeed!
David Carr, The New York Times!
Sir Richard Branson, Founder, CEO of Virgin!
Tonya Surman, Center for Social Innovation!
Dale Dougherty, CEO, Make Magazine!
Scott Monty, Ford Motor Company
!
CONTENT & PROGRAMMING!!
theatre-style sessions, keynotes or masterclass formats!
+ The Future of Now
+ Trends & Future Gazing
+ Early Stage Innovation
+ Emerging Technology
+ The Collaborative Economy
+ Open Innovation
+ Innovation in Banking & Finance
+ Open data
INNOVATION
TOPICS:!
Neil Blumenthal, CEO of Warby Parker!
David Karp, CEO of Tumblr!
Ben Kaufman, CEO of Quirky!
Lyor Cohen, Co-Founder 360 Music!
Dennis Crowley, CEO of Foursquare!
Beth Comstock, CMO of GE!
Larry King, Host and Presenter, CNN!
Kevin Slavin, MIT Media Lab!
Jessica Jackley, Founder of Kiva!
!
7. WHICH FORMAT IS RIGHT FOR MY CONTENT?
KEYNOTE: SOLO or INTERVIEW !
an industry thought leader providing a unique perspective!
!
TALK, INTERVIEW, or MODIFIED-PANEL!
a structured panel or presentation on a given topic area!
!
MASTERCLASS!
a technical expert provides useful how-to’s and tutorial!
!
SINGLE EVENT!
a specialized event, party, or experience for attendees!
!
BRAND SHOWCASE!
marketplace, trade show, exhibition, or single installation!
HELPFUL GUIDELINES FOR YOUR EVENT:
+ CONTENT: Plan content that pushes boundaries, provides thought leadership, and shares fresh insight.
+ THEME: Focus on themes, topics, and conversations that serve your audience needs. No sales pitches.
+ STRUCTURE: Encourage interactive discussions and debates through balanced and objective assessments.
+ FORMAT: Consider creative event formats that promote openness, collaboration, and inclusivity.
+ SPEAKERS: Select speakers and participants who have proven credibility in their respective fields.
+ DIVERSITY: Support cultural, ethnic, and gender diversity in your programming and speaker selection.
+ VISUALS: Integrate technology and/or multimedia into your event in value-adding ways.
+ ETHICS: Follow best practices, such as providing attribution where needed.
+ THINGS TO AVOID: Steer clear of self-serving, self-promotional, or rehashed content or events with speakers offering
little or no diversity of background, culture, or perspective.
"Social Media Week in NYC is at the
forefront of my favorite social media
events around the world. The quality of
the content, the speakers, and the
attendees are first class, and I'm
already thinking about how I can
participate in other SMW events
around the world!"
Freddie Laker
Director of Digital
Strategy, Asia | SapientNitro
EVENT SUBMISSION OPENS Apr 23
EVENT SUBMISSION DEADLINE Jul 18
+ Interviews!
+ Panels!
+ Content Tracks!
+ Debates!
+ Mixers / Networking Parties!
+ Roundtables!
+ Fireside Chats!
+ Masterclasses!
+ Special Events!
+ Performances!
EVENT FORMATS:
EVENT PARTNER GUIDELINES!
8. + Consider how the speaker best conveys the
message: either solo or in an interview format.!
!
+ Are there any visuals or media that can be included
to enhance the story or experience?!
+ What’s the call-to-action or lesson in the speaker’s
message?!
+ Provide time for audience Q&A.!
KEYNOTES!
SOLO or INTERVIEW!
SESSIONS!
TALKS, ROUNDTABLES, OR PANELS!
MASTERCLASSES!
IMMERSIVE EDUCATION SESSIONS!
+ Give context on each speaker’s opinion or
perspective, either via presentations or an
introduction from the moderator.!
!
+ Have a strong moderator that does not let the
conversation get side-tracked.!
!
+ Connect all of the speakers in advance.!
!
+ Provide a clear outline of the points to be discussed.!
+ Provide a short period for audience Q&A.!
+ There is high demand for classes in design,
programming, community management, growth
hacking, and digital branding/strategy.!
!
+ How can you present the strongest content and take-
aways possible for the class?!
!
+ What is the learn-by-doing project you would use to
prompt the students to learn a new skill?!
A hands-on collaborative learning seminar with project-
based tasks to get up to 45 students actively involved in
the experience. Classes target a higher skill level
audience and are first-come, first-served.!
Bringing together several key voices on a given topic
that can sound-off on opposing perspectives, provide a
rousing dialogue, or elevate the conversation around a
current issue to new levels.!
A CEO, entrepreneur, or thought leader providing
insight on a company or topic that was disruptive in an
industry or created a new landscape in the social web
that has affected people on a global scale.!
“Together with our amazing partners and our growing community, we are passionate about
accelerating our understanding of social media’s role in !society. We recognize that through
collaboration we can deepen our knowledge, share ideas, and inspire each other to take full
advantage of the incredible opportunities in front of us.”!
- Toby Daniels - Founder & Executive Director, Social Media Week!
60 to 75 minutes45 -90 minutes20-60 minutes
EVENT SUBMISSION OPENS Apr 23
EVENT SUBMISSION DEADLINE July 18
EVENT FORMATS!!
theatre-style sessions, keynotes or masterclass formats!
9. CONTENT FORMATS !enhancing the attendee experience through high-level content, installations & activations
+ Is there a leading voice that can keynote to start the content
track and set the tone?!
!
+ Short, rapid-fire talks can be challenging: will there be a
coach or rehearsal to insure the talks go smoothly?!
!
+ Will the presenters use projected decks / visuals?!
!
+ Will there be a large enough community that will want to
attend and dive deep into this content?!
!
+ Who will emcee the track and introduce speakers?!
CONTENT TRACKS!
RAPID FIRE, BACK-TO-BACK TALKS
SPECIAL EVENTS!
DINNERS, PITCH-EVENTS, GATHERINGS!
BRAND INTEGRATION!
EXHIBITION AND MARKETPLACE!
+ What makes the event unique or compelling?!
!
+ Will there be any components that attendees will want to
share or tout to their friends?!
!
+ How will the event be marketed and promoted?!
!
+ Do you have a team that can coordinate all details of the
venue, A/V, signage, production, and streaming?!
!
+ Is this covering the most current content / topics?!
+ Integration includes a physical installation with WiFi,
standard furniture, and a plasma screen.
+ Design and creative strategy support is provided
+ A great opportunity for digital branding and onsite
physical signage at Campus.
Partner with SMW for the opportunity to have a
physical and interactive presence at Campus and
showcase your product or services to all attendees.!
Independently host a single event, curated gathering,
performance, party, breakfast, competition, dinner, or
an entire day of category specific programming at a
unique venue.!
A series of talks and events on a given subject or idea,
hearing from speakers via short 5 to 10 minute
presentations, combined with other keynotes, or
interviews over a several hour period.!
3-4 hours 1-3 hours
EVENT SUBMISSION OPENS Apr 23
EVENT SUBMISSION DEADLINE July 18
10. KEYNOTE TALK WITH WARBY
PARKER CEO, NEIL BLUMENTHAL!
Neil Blumenthal, Co-CEO of Warby Parker, gave a
keynote talk on Inventors Day during Ideas Connected at
SMW NYC 2013. Neil shared insights into how he and his
fellow co-founders started their business as a way to
disrupt and revolutionize the overpriced and outdated
eyewear industry. Watch a video of this session.!
FAST COMPANY’s SOCIAL BRANDS!
Fast Company presented their list of the Most Innovative
Social Companies of 2013 at the Bloomberg Business &
Entrepreneurship Hub, prior to publishing it in that month’s
magazine. Presentations included the most innovative social
media companies and their plans for 2013. Watch this
session here.
BIG BOI & JANELLE MONÁE
LIVE CONCERT!
During Social Media Week, Janelle Monáe and Outkast’s
Big Boi performed live at an event hosted by Social Media
Week and Nokia Music in downtown LA. More than 1,500
people attended, securing their tickets via a Twitter
promotion and giveaway. Watch a recap video of this
incredible performance here.!
“Social Media Week is like a collective mind
getting in touch with itself - an autonomous being
reaching for new levels of intelligence. The facts
everyone exchanges - though valuable - seem
less significant than the acknowledgment we're all
thinking and caring about the stuff that matters.”!
Douglas Rushkoff!
Author, Program or Be
Programmed!
David Berkowitz, Chief Marketing
Officer of MRY!
John Winsor !
CEO of Victor & Spoils and
Chief Innovation Office,
Havaas Worldwide !
“Social Media Week is changing the definition
of what a great conference is. !
Of all of the events I have a chance to speak
at and participate in, this is by far !
my favorite.” !
“Digital is revolutionizing the way people
connect with each other — and Social Media
Week has remained at the forefront of this trend
by bringing together some of the most
innovative thinkers in marketing, tech, and
media at its global conferences.”
CASE STUDIES & TESTIMONIALS!!
stories from brands, agencies, tech companies, & industry thought leaders!
11. THE 140-CHARACTER RESUME: !
HOW YOUR SOCIAL FOOTPRINT
CAN GET YOU HIRED!
The Daily Muse hosted an event at AppNexus in February
2013 that gave tips and best practices for getting hired
through social media, with panelists from NPR, NBC,
Mashable, and AppNexus. This popular event generated
1455 social mentions for #SMW140Resume. Read a recap
via Storify here. !
SMW NYC 2013 CLOSING PARTY!
To wrap up SMW NYC, organizers Crowdcentric and
MKG, together with Global Headline Sponsor Nokia and
Supporting Party Sponsors HouseParty and BuzzFeed
hosted the Official Closing VIP Party at The Angel
Orensanz Center for Contemporary Art.!
WARBY PARKER & GOOGLE+
Eyewear designer Warby Parker teamed up with Google+
to replace the traditional mirror found in eyewear displays.
Attendees used Google+ Hangouts, where they were able
to get feedback from celebrities, influencers and fashion
experts.!
ALEXIS OHANIAN TELLING US
ALL HOW INTERNET MAKES THE
WORLD SUCK LESS!
BRIAN STELTER & DAVID CARR!
DISCUSS THE FUTURE OF MEDIA!
SCOTT HEIFERMAN PRESENTING
IDEAS ON THE POWER OF MEETUPS!
CASE STUDIES & TESTIMONIALS!!
stories from brands, agencies, tech companies, & industry thought leaders!
12. FORD FIESTA MOVEMENT!
Kicking off SMWNYC on Tues. Feb 19 at Bloomberg,
Scott Monty, Global Head of Social Media, gave a
keynote address to launch the new Ford Fiesta
Movement, seen by a packed audience of journalists &
executives.!
PEPSICO GLOBAL TOUR!
As part of a global partnership, PepsiCo sent a number of
key executives on a tour of three SMW cities, starting in
New York, then London and Sáo Paulo. In each city they
were able to speak at events and engage with local SMW
communities.!
Michael Lazerow !
CEO of Buddy Media!
Bonin Bough!
VP of Global Media and Consumer
Engagement at Mondelēz
International!
"Buddy Media is proud to be a partner of Social
Media Week. This is one of the few events that
enables us to connect with our customers and
partners globally. We look forward to continued
growth and innovation from the Social Media
Week team.” !
“This year’s Social Media Week was a truly global
phenomenon — showcasing borderless brands, via
the power of social media. We are proud to have
been an integral partner — with PepsiCo employees
contributing to discussions and idea exchanges on
three continents.”
CREATIVITY & AUTHENTICITY IN THE
SOCIAL AGE WITH BUZZFEED!
CROWDFUNDx NYC, TALKS !
AND LIVE PITCH EVENT!
Media site, BuzzFeed, reminded us that, whether we
know it or not, the content we share says a lot about our
identity. They included best practices for social sharing
under the analogy of a cocktail party, providing key take-
aways and devices. Check out a recap and video of this
session at JWT here.!
SMW and Crowdfunder partnered together to bring
crowdfunding leaders to discuss the latest rulings and
share visions for the future of the industry, culminating in
a pitch event for a $25k cash prize. Check out more on
this event here.!
CASE STUDIES & TESTIMONIALS!!
stories from brands, agencies, tech companies, & industry thought leaders!
13. !
CONTACTS!
Executive Director
! Addiel Dzinoreva! dzino@digisense.co!
Managing Director
! Sherry J. Bitting
! sherry@digisense.co!
Director of Content &
Communications
!
Phiona Okumu! phiona@digisense.co!
Chief Technology &
Innovation Officer!
Sipho Ngwenya! sipho@digisense.co!
Public Relations
Marang Setshwaelo
marang@dreammultimedia.co.za
Production
Phindile Mendoza
mendoza@dreammultimedia.co.za
SOCIAL MEDIA WEEK JOHANNESBURG TEAM!