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Primary Research
Reflections
Name: Keir Speirs
Candidate Number: 4131
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Q:1
In this question I asked what genre
of music the potential readership
listen to.
The majority (70%) of answers said
that they listen to the rock genre.
This is good as my magazine is
based on the rock genre.
This means that most people are
likely going to like my magazine,
however I will need to investigate
what the readership would want
and/or expect from a rock
magazine. I will achieve this by
asking readers what they would like
to see in a rock magazine and then
include these ideas in my own
magazine.
Q:2
In this question I asked what music
magazine they would purchase
from a store. The majority of
answers (70%) said they would buy
a KERRANG! magazine. This is
useful to me as the magazine I
based mine on was KERRANG!.
This will help me as I know that my
magazine is similar to KERRANG! so
they are likely going to like my
magazine. I will achieve this by
using conventions from KERRANG!
Magazine and putting them into my
own magazine.
Q:3
In this question I asked how much
people are willing to pay for a
magazine. The majority of answers
(70%) said that they would pay
between £1- £2. This has helped
me as I can now price my magazine
to suit my target audience. This
puts my price range lower than
most magazines from the same
genre.
Q:4
In this question I asked how often
people buy a music magazine. The
majority of people (50%) answered
never, connoting that print media
and magazines are not a popular
form of media. From finding this
out I hope to push people into
buying magazines from this genre
and stop this form of media from
dying. However, there was a few
who buy a magazine regularly,
connoting that to some people they
still like to read a magazine.
Q:5
In this question I asked the age of
people answering the survey. The
majority of participants (80%) are
aged between 18 - 24. This
connotes that the majority of
people who buy magazines are
young and only a few people from
the older generation buy a
magazine. This means in my
magazine I can feature old
bands/artists as well as new and
upcoming bands/artists.
Q:6
In this question I asked participants
to chose a house style they would
like to see in a rock magazine. The
majority (60%) answered black and
white.
This connotes that this house style
is common to see in a rock
magazine. This will help me when
deciding the house style for my
own magazine however I may
decide to go for other colours as
well as black and white.
Q:7
In this question I asked what would
encourage you to buy a magazine.
The majority of answers (70%) said
they would buy a magazine for a
Free CD. This connotes that people
would buy a magazine for free
merchandise and special offers,
meaning I need to offer some form
of USP. This will help me when
promoting my magazine as people
will want to receive free
merchandise and would hopefully
come back every week for the new
issue.
Q:8
In this question I asked for names
for a masthead. The majority of
answers where rock related. This
connotes that a rock magazine has
words that will connote the rock
genre, for example ‘top rock’ and
‘rock on’. However, I have decided
that neither of the suggested
names are suitable, therefore I
need to brainstorm some more
suitable masthead names.
Q:9
In this question I asked what you
would like to see on the cover of a
rock magazine. The majority of
answers suggested to see a rock
star. This connotes how important
‘star appeal’ (Dyer) for the intended
readership.
This will help me when deciding
what image to have on my front
cover. I will hopefully go for a
medium shot of the upper body at
eye level. This is to show off the
facial expression from my model.
Q:10
In this question I asked if you would
only buy a magazine for promotion.
The majority of people (70%)
answered Yes. This connotes that
the main reason for buying a
magazine is for the free items
included in the magazine.

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Primary research survey monkey

  • 1. Primary Research Reflections Name: Keir Speirs Candidate Number: 4131 Center Name: St. Andrew’s Catholic School Center Number: 64135
  • 2. Q:1 In this question I asked what genre of music the potential readership listen to. The majority (70%) of answers said that they listen to the rock genre. This is good as my magazine is based on the rock genre. This means that most people are likely going to like my magazine, however I will need to investigate what the readership would want and/or expect from a rock magazine. I will achieve this by asking readers what they would like to see in a rock magazine and then include these ideas in my own magazine.
  • 3. Q:2 In this question I asked what music magazine they would purchase from a store. The majority of answers (70%) said they would buy a KERRANG! magazine. This is useful to me as the magazine I based mine on was KERRANG!. This will help me as I know that my magazine is similar to KERRANG! so they are likely going to like my magazine. I will achieve this by using conventions from KERRANG! Magazine and putting them into my own magazine.
  • 4. Q:3 In this question I asked how much people are willing to pay for a magazine. The majority of answers (70%) said that they would pay between £1- £2. This has helped me as I can now price my magazine to suit my target audience. This puts my price range lower than most magazines from the same genre.
  • 5. Q:4 In this question I asked how often people buy a music magazine. The majority of people (50%) answered never, connoting that print media and magazines are not a popular form of media. From finding this out I hope to push people into buying magazines from this genre and stop this form of media from dying. However, there was a few who buy a magazine regularly, connoting that to some people they still like to read a magazine.
  • 6. Q:5 In this question I asked the age of people answering the survey. The majority of participants (80%) are aged between 18 - 24. This connotes that the majority of people who buy magazines are young and only a few people from the older generation buy a magazine. This means in my magazine I can feature old bands/artists as well as new and upcoming bands/artists.
  • 7. Q:6 In this question I asked participants to chose a house style they would like to see in a rock magazine. The majority (60%) answered black and white. This connotes that this house style is common to see in a rock magazine. This will help me when deciding the house style for my own magazine however I may decide to go for other colours as well as black and white.
  • 8. Q:7 In this question I asked what would encourage you to buy a magazine. The majority of answers (70%) said they would buy a magazine for a Free CD. This connotes that people would buy a magazine for free merchandise and special offers, meaning I need to offer some form of USP. This will help me when promoting my magazine as people will want to receive free merchandise and would hopefully come back every week for the new issue.
  • 9. Q:8 In this question I asked for names for a masthead. The majority of answers where rock related. This connotes that a rock magazine has words that will connote the rock genre, for example ‘top rock’ and ‘rock on’. However, I have decided that neither of the suggested names are suitable, therefore I need to brainstorm some more suitable masthead names.
  • 10. Q:9 In this question I asked what you would like to see on the cover of a rock magazine. The majority of answers suggested to see a rock star. This connotes how important ‘star appeal’ (Dyer) for the intended readership. This will help me when deciding what image to have on my front cover. I will hopefully go for a medium shot of the upper body at eye level. This is to show off the facial expression from my model.
  • 11. Q:10 In this question I asked if you would only buy a magazine for promotion. The majority of people (70%) answered Yes. This connotes that the main reason for buying a magazine is for the free items included in the magazine.