The document discusses engagement, social media, and the BC government. It notes there are many ideas for using social media but the most important thing is the why. Not everyone wants to engage digitally and privacy is often cited as a reason not to, though risk is real but not a reason not to engage and it requires hard work to implement successfully. It also outlines different types of influencers that can help get the word out about government social media initiatives.
This document provides guidance on developing social media content for organizations. It identifies key social media platforms like Facebook, Twitter, and YouTube and discusses how to generate content ideas and monitor stakeholder sentiment across these channels. The document emphasizes sharing information, building community, and encouraging action on social media and cites research highlighting the importance of listening, engagement, and building relationships rather than just broadcasting messages. It includes potential content types and strategies for organizations to consider when developing their social media presence.
Community Building Begins with Community OrganizingDebra Askanase
Building a great online community relies on the principles of community organizing. Tactics for community-building, case studies of how to build long-term online communities, and build communities around campaigns. Presented at NCVS 2011.
Connect.DC is a District of Columbia initiative launched in 2011 to promote digital inclusion and universal participation in technology. It uses a combination of government resources, private sector partnerships, and community outreach across three pillars of access, education, and outreach. The initiative leverages social media platforms like its website, Twitter, Facebook, YouTube, and LinkedIn to interact directly with residents and spread its message. It provides tips for using social media successfully, such as maintaining consistent branding, sharing a variety of content types, and facilitating online discussions. An example success story is promoting a community event across digital channels. The presentation outlines Connect.DC's social media strategy and encourages treating online communities the same as physical neighborhoods.
The document discusses the concept of a "networked nonprofit" - an organization that utilizes social media and networks to achieve its mission in three key ways:
1) By developing a social culture where information sharing and collaboration are the norms, not fearing loss of control and empowering all staff to engage online.
2) Through transparency where the organization and all people involved, both internal and external, are viewed as resources rather than barriers.
3) With a focus on simplicity, leveraging networks and an abundance of available resources rather than operating under scarcity mindsets. The document provides examples of how organizations have adopted these principles to be more effective in today's digital world.
The document summarizes the motivation, methods, findings, and design of a community board project aimed at increasing social interaction in local neighborhoods. It discusses how declining social interaction can negatively impact communities. It then outlines how the project conducted a literature review and ethnographic study to understand how to design an online tool that facilitates offline interaction. Key findings indicated that people want purposeful, offline interactions with familiar others in public spaces. The designed tool, called the Community Board, combines a website with a public display to raise awareness of neighbors and events to foster new connections and acquaintances in the local community.
The Community Board: Building Local Communitybalchenn
In the Capstone project for my Masters in Human Computer Interaction Design at Indiana University, I worked on designing technology to promote interaction between
people in a neighborhood. The concept consists of a website and public displays that make people aware
of each other and activities in the neighborhood.
The document discusses engagement, social media, and the BC government. It notes there are many ideas for using social media but the most important thing is the why. Not everyone wants to engage digitally and privacy is often cited as a reason not to, though risk is real but not a reason not to engage and it requires hard work to implement successfully. It also outlines different types of influencers that can help get the word out about government social media initiatives.
This document provides guidance on developing social media content for organizations. It identifies key social media platforms like Facebook, Twitter, and YouTube and discusses how to generate content ideas and monitor stakeholder sentiment across these channels. The document emphasizes sharing information, building community, and encouraging action on social media and cites research highlighting the importance of listening, engagement, and building relationships rather than just broadcasting messages. It includes potential content types and strategies for organizations to consider when developing their social media presence.
Community Building Begins with Community OrganizingDebra Askanase
Building a great online community relies on the principles of community organizing. Tactics for community-building, case studies of how to build long-term online communities, and build communities around campaigns. Presented at NCVS 2011.
Connect.DC is a District of Columbia initiative launched in 2011 to promote digital inclusion and universal participation in technology. It uses a combination of government resources, private sector partnerships, and community outreach across three pillars of access, education, and outreach. The initiative leverages social media platforms like its website, Twitter, Facebook, YouTube, and LinkedIn to interact directly with residents and spread its message. It provides tips for using social media successfully, such as maintaining consistent branding, sharing a variety of content types, and facilitating online discussions. An example success story is promoting a community event across digital channels. The presentation outlines Connect.DC's social media strategy and encourages treating online communities the same as physical neighborhoods.
The document discusses the concept of a "networked nonprofit" - an organization that utilizes social media and networks to achieve its mission in three key ways:
1) By developing a social culture where information sharing and collaboration are the norms, not fearing loss of control and empowering all staff to engage online.
2) Through transparency where the organization and all people involved, both internal and external, are viewed as resources rather than barriers.
3) With a focus on simplicity, leveraging networks and an abundance of available resources rather than operating under scarcity mindsets. The document provides examples of how organizations have adopted these principles to be more effective in today's digital world.
The document summarizes the motivation, methods, findings, and design of a community board project aimed at increasing social interaction in local neighborhoods. It discusses how declining social interaction can negatively impact communities. It then outlines how the project conducted a literature review and ethnographic study to understand how to design an online tool that facilitates offline interaction. Key findings indicated that people want purposeful, offline interactions with familiar others in public spaces. The designed tool, called the Community Board, combines a website with a public display to raise awareness of neighbors and events to foster new connections and acquaintances in the local community.
The Community Board: Building Local Communitybalchenn
In the Capstone project for my Masters in Human Computer Interaction Design at Indiana University, I worked on designing technology to promote interaction between
people in a neighborhood. The concept consists of a website and public displays that make people aware
of each other and activities in the neighborhood.
The document discusses how social media, such as Facebook and Twitter, can be used to engage people in local politics and real estate initiatives. Facebook allows users to create pages to pull in different demographics like those under 40 and post updates, videos, photos and links to remind people to vote and promote events. Twitter can be used to follow politicians and news outlets and retweet messages to remind people to vote. Video and text messaging are also discussed as ways to share information and engage communities around local issues.
This document summarizes a presentation by Matt Leighninger on building civic infrastructure. It discusses how citizens have changed and need to be treated as adults through providing them information, opportunities to share their stories and perspectives, choices, legitimacy, and ways to take action. It outlines key components of civic infrastructure like democratic spaces in neighborhoods, schools, online, and for youth, as well as buildings to house citizen engagement, leadership, skills training, information dissemination, and democratic decision-making processes. The presentation argues that stronger civic infrastructure requires involvement from many sectors of the community.
People are the most important asset in any organization, so it's important to give them ways to share their backgrounds and expertise. Encouraging open conversations and sharing knowledge can help answers be found faster. Providing analytics and recognition can help motivate continued sharing and contribution. Enabling sharing across different devices and in open forums can help organizations leverage collective wisdom and speed processes like status updates.
Riding the Big Data wave and listening to the Voice of the CitizenDarren Sharp
Presentation to the Future Social Government Australia conference 24-26 September 2012 Canberra. This presentation explores how to leverage Big Data for public sector organisations.
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesDarren Sharp
This document discusses social media and the feedback economy. It provides examples of companies engaging on social media, including responding to complaints. Effective social listening and complaint handling requires being consistent, responsive, and timely. It also requires staff with the right skills and training to engage customers on these channels. Escalation procedures and clear guidelines are important to minimize risks when dealing with customer issues on social media.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
Louise Worsley presents on lessons learned from project management and networking. Some key points include:
- The quality, not quantity, of your network matters. Mapping your network on sites like LinkedIn can help.
- Expanding your network by following diverse accounts on social media and lurking without engaging can expose you to new ideas.
- Networks should empower you by providing information, opportunities, inspiration, purpose, work-life balance and personal support.
- Effective stakeholder engagement includes giving those affected a say in decisions, promising their contributions will influence outcomes, seeking diverse perspectives, and allowing input on participation methods.
Showcasing Community - The New Mayo Clinic SMHNColleen Young
The document summarizes the process of redesigning the Social Media Health Network (SMHN) website. It overviews the history and goals of SMHN, describes the audit and redesign process which included community research and principles of online community building. The new site aims to better support members, enhance the brand, and become self-sustaining through an intuitive design focused on community and optimized for mobile.
NTC 2019 presentation by Karen Uffelman of Percolator Consulting, Elijah van der Giessen of TechSoup, and Ryan Phillips of Ceres.
Both Ceres and NetSquared manage online communities. Ceres manages a network of investors engaging corporations on issues from environmental practices to social justice. NetSquared is a global network of volunteer-led meetups dedicated to building the digital capacity of nonprofits. They use different online community tools for different outcomes, but both online communities are central to how they achieve their missions.
Learn about the methods both organizations are using to power supporter collaboration. Find out what has made both communities successful, lessons learned along the way, and how to judge what tools your online community needs.
Learning Outcomes
1. Understand how to gauge the use case for an online community platform
2. Describe what a successful online community project looks like
3. Understand the pros and cons of different online community tools
Using technology to engage with government, or "civic tech" is a movement of people in dialogue with their governments and each other to solve complex social problems. As technology tools have become more advanced and social media more accepted, more civic technology companies have appeared and are flourishing. Join us on Election Day (of course) for an online webinar for a panel discussion of founders of some of the up and coming new companies that are focusing on this important new tech sector, including:
Areti Kampyli, Cliqstart
Rani Yadav-Ranjan, 4PIA, Inc.
Bart Myers, Countable
Andrew Moriarty, FWD.us
This document provides guidance on building and sustaining a successful online community. It defines an online community as a group of people who share a strong common interest and form relationships through interacting online. The key ingredients for success include understanding the community's domain or shared interest, building a sense of community among members, and developing a strategy according to the community's lifecycle stages of inception, establishment, maturity, and sometimes mitosis. Metrics like membership, identity, influence, and attachment can help indicate a community's sense of belonging. The document stresses focusing on growth, relationships, and content to nurture a community through different stages of development.
Clicktivism refers to the use of online tools like social media to promote causes. While critics argue that online activism does not create real change, clicktivism can be effective when combined with offline action. Successful online campaigns present their message from a digital perspective, engage viewers through wit and humor, spread their reach across multiple websites, and connect online support to tangible offline involvement. For example, the ALS Ice Bucket Challenge raised much more money than previous years by creating a fun, shareable challenge that spread virally both online and offline.
This document discusses community engagement strategies for libraries. It defines community engagement as building ongoing relationships between libraries and communities to apply a collective vision for community benefit. The document outlines different philosophies for community engagement, including creating the future, ALA's Libraries Transforming Communities approach, and a WebJunction course. It provides tips for effective community engagement through meetings, social media, interviews, focus groups and surveys. Challenges include costs and skills required, while rewards include making a difference and gaining support.
The document discusses unions in journalism and contains three main points:
1) New leadership at the Los Angeles Times led to employees organizing a union.
2) Unions are not always popular among digital journalists.
3) Bosses at the LA Times urged employees to vote no in the unionization vote. The document includes links to related news articles and research on each point.
The document outlines resources and strategies for community engagement efforts by libraries. It discusses what community engagement entails, including building ongoing relationships to collectively benefit the community. A variety of tools and examples are provided, such as the Edge Initiative benchmarks, the Libraries Transforming Communities program, and case studies of specific library engagement programs. Challenges of and rewards from community engagement efforts are also addressed. The overall message is that the community itself should be viewed as part of the library's collection, and libraries should actively engage with their community.
This document discusses how social workers can use social media tools to find others in their field, share information about their programs, coordinate emergency response efforts, and more. It provides examples of specific social media platforms like blogs, LinkedIn, Facebook, and Twitter that can be used and explains how social media can help increase donors, educate the public, and help social workers learn from each other by finding new ideas and best practices. Additional tips are given on using tools like YouTube, Flickr, and chat rooms as well as ways for social workers to improve their skills with social media.
Many associations and nonprofits offer a litany of in-person experiences: events, conventions, tradeshows, meetups, etc. These in-person events provide numerous opportunities for members, volunteers, advocates, staff and other kinds of constituents to learn, participate, network, and much more. But, what if those offline experiences could reach your vast online audience as well?
This document introduces a digital consulting firm that focuses on helping public and civic sector organizations use technology and digital strategies. While they work with digital tools like social media and cloud computing, their main focus is on how technology impacts issues related to people like participation, collaboration, knowledge management and leadership. They offer services like social media strategy, collaboration support, and digital project implementation to help organizations enhance democracy, fundraising and innovation for social good.
Shanna Kurpe presents on personal branding and defines it as branding yourself in the same way a company brands itself. She outlines key steps to personal branding such as defining your target market, value proposition, and messaging strategy. The presentation teaches how to develop a personal brand by determining your story, audience, strengths, and plan for sharing your brand through social media and publishing.
An Introduction to Responsive Web DesignShanna Kurpe
In this presentation, Shanna Kurpe introduces students to the basics of responsive web design, and provides them with a list of resources for learning more.
The document discusses how social media, such as Facebook and Twitter, can be used to engage people in local politics and real estate initiatives. Facebook allows users to create pages to pull in different demographics like those under 40 and post updates, videos, photos and links to remind people to vote and promote events. Twitter can be used to follow politicians and news outlets and retweet messages to remind people to vote. Video and text messaging are also discussed as ways to share information and engage communities around local issues.
This document summarizes a presentation by Matt Leighninger on building civic infrastructure. It discusses how citizens have changed and need to be treated as adults through providing them information, opportunities to share their stories and perspectives, choices, legitimacy, and ways to take action. It outlines key components of civic infrastructure like democratic spaces in neighborhoods, schools, online, and for youth, as well as buildings to house citizen engagement, leadership, skills training, information dissemination, and democratic decision-making processes. The presentation argues that stronger civic infrastructure requires involvement from many sectors of the community.
People are the most important asset in any organization, so it's important to give them ways to share their backgrounds and expertise. Encouraging open conversations and sharing knowledge can help answers be found faster. Providing analytics and recognition can help motivate continued sharing and contribution. Enabling sharing across different devices and in open forums can help organizations leverage collective wisdom and speed processes like status updates.
Riding the Big Data wave and listening to the Voice of the CitizenDarren Sharp
Presentation to the Future Social Government Australia conference 24-26 September 2012 Canberra. This presentation explores how to leverage Big Data for public sector organisations.
Social Media & The Feedback Economy: Risks, Rewards & OpportunitiesDarren Sharp
This document discusses social media and the feedback economy. It provides examples of companies engaging on social media, including responding to complaints. Effective social listening and complaint handling requires being consistent, responsive, and timely. It also requires staff with the right skills and training to engage customers on these channels. Escalation procedures and clear guidelines are important to minimize risks when dealing with customer issues on social media.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
Louise Worsley presents on lessons learned from project management and networking. Some key points include:
- The quality, not quantity, of your network matters. Mapping your network on sites like LinkedIn can help.
- Expanding your network by following diverse accounts on social media and lurking without engaging can expose you to new ideas.
- Networks should empower you by providing information, opportunities, inspiration, purpose, work-life balance and personal support.
- Effective stakeholder engagement includes giving those affected a say in decisions, promising their contributions will influence outcomes, seeking diverse perspectives, and allowing input on participation methods.
Showcasing Community - The New Mayo Clinic SMHNColleen Young
The document summarizes the process of redesigning the Social Media Health Network (SMHN) website. It overviews the history and goals of SMHN, describes the audit and redesign process which included community research and principles of online community building. The new site aims to better support members, enhance the brand, and become self-sustaining through an intuitive design focused on community and optimized for mobile.
NTC 2019 presentation by Karen Uffelman of Percolator Consulting, Elijah van der Giessen of TechSoup, and Ryan Phillips of Ceres.
Both Ceres and NetSquared manage online communities. Ceres manages a network of investors engaging corporations on issues from environmental practices to social justice. NetSquared is a global network of volunteer-led meetups dedicated to building the digital capacity of nonprofits. They use different online community tools for different outcomes, but both online communities are central to how they achieve their missions.
Learn about the methods both organizations are using to power supporter collaboration. Find out what has made both communities successful, lessons learned along the way, and how to judge what tools your online community needs.
Learning Outcomes
1. Understand how to gauge the use case for an online community platform
2. Describe what a successful online community project looks like
3. Understand the pros and cons of different online community tools
Using technology to engage with government, or "civic tech" is a movement of people in dialogue with their governments and each other to solve complex social problems. As technology tools have become more advanced and social media more accepted, more civic technology companies have appeared and are flourishing. Join us on Election Day (of course) for an online webinar for a panel discussion of founders of some of the up and coming new companies that are focusing on this important new tech sector, including:
Areti Kampyli, Cliqstart
Rani Yadav-Ranjan, 4PIA, Inc.
Bart Myers, Countable
Andrew Moriarty, FWD.us
This document provides guidance on building and sustaining a successful online community. It defines an online community as a group of people who share a strong common interest and form relationships through interacting online. The key ingredients for success include understanding the community's domain or shared interest, building a sense of community among members, and developing a strategy according to the community's lifecycle stages of inception, establishment, maturity, and sometimes mitosis. Metrics like membership, identity, influence, and attachment can help indicate a community's sense of belonging. The document stresses focusing on growth, relationships, and content to nurture a community through different stages of development.
Clicktivism refers to the use of online tools like social media to promote causes. While critics argue that online activism does not create real change, clicktivism can be effective when combined with offline action. Successful online campaigns present their message from a digital perspective, engage viewers through wit and humor, spread their reach across multiple websites, and connect online support to tangible offline involvement. For example, the ALS Ice Bucket Challenge raised much more money than previous years by creating a fun, shareable challenge that spread virally both online and offline.
This document discusses community engagement strategies for libraries. It defines community engagement as building ongoing relationships between libraries and communities to apply a collective vision for community benefit. The document outlines different philosophies for community engagement, including creating the future, ALA's Libraries Transforming Communities approach, and a WebJunction course. It provides tips for effective community engagement through meetings, social media, interviews, focus groups and surveys. Challenges include costs and skills required, while rewards include making a difference and gaining support.
The document discusses unions in journalism and contains three main points:
1) New leadership at the Los Angeles Times led to employees organizing a union.
2) Unions are not always popular among digital journalists.
3) Bosses at the LA Times urged employees to vote no in the unionization vote. The document includes links to related news articles and research on each point.
The document outlines resources and strategies for community engagement efforts by libraries. It discusses what community engagement entails, including building ongoing relationships to collectively benefit the community. A variety of tools and examples are provided, such as the Edge Initiative benchmarks, the Libraries Transforming Communities program, and case studies of specific library engagement programs. Challenges of and rewards from community engagement efforts are also addressed. The overall message is that the community itself should be viewed as part of the library's collection, and libraries should actively engage with their community.
This document discusses how social workers can use social media tools to find others in their field, share information about their programs, coordinate emergency response efforts, and more. It provides examples of specific social media platforms like blogs, LinkedIn, Facebook, and Twitter that can be used and explains how social media can help increase donors, educate the public, and help social workers learn from each other by finding new ideas and best practices. Additional tips are given on using tools like YouTube, Flickr, and chat rooms as well as ways for social workers to improve their skills with social media.
Many associations and nonprofits offer a litany of in-person experiences: events, conventions, tradeshows, meetups, etc. These in-person events provide numerous opportunities for members, volunteers, advocates, staff and other kinds of constituents to learn, participate, network, and much more. But, what if those offline experiences could reach your vast online audience as well?
This document introduces a digital consulting firm that focuses on helping public and civic sector organizations use technology and digital strategies. While they work with digital tools like social media and cloud computing, their main focus is on how technology impacts issues related to people like participation, collaboration, knowledge management and leadership. They offer services like social media strategy, collaboration support, and digital project implementation to help organizations enhance democracy, fundraising and innovation for social good.
Shanna Kurpe presents on personal branding and defines it as branding yourself in the same way a company brands itself. She outlines key steps to personal branding such as defining your target market, value proposition, and messaging strategy. The presentation teaches how to develop a personal brand by determining your story, audience, strengths, and plan for sharing your brand through social media and publishing.
An Introduction to Responsive Web DesignShanna Kurpe
In this presentation, Shanna Kurpe introduces students to the basics of responsive web design, and provides them with a list of resources for learning more.
Tips for Effective Business NetworkingShanna Kurpe
In this presentation, Shanna Kurpe shares tips for effective business networking with web design, web development and marketing students. Learn how to find the right networking events, write your introduction, trade business cards and more.
This is a presentation describing the US Asian Market demographics, psychographics and purchase power presented during a graduate class on multicultural marketing.
How Web Designers can Set Goal for 2012Shanna Kurpe
This document discusses setting and keeping goals. It outlines obstacles to setting goals like ignorance, fear and apathy, but notes goals give focus, motivation and a roadmap. Effective goals are targeted, measurable, attainable and committed to paper. The document provides a worksheet to set general yearly objectives, develop targeted goals to meet objectives, and create milestones and rewards. Examples are given and tips to establish an ongoing goal system are outlined.
The Essence of Web 2.0: User Interaction simonsaystech
Social networking fits into Web 2.0 through user interaction, collaboration, and user-added content. Early social networks emerged in the 1990s, while modern networks like Facebook, Twitter, and LinkedIn launched in the 2000s and 2010s. Social networking is important for personal, professional, and business use by allowing connections, sharing, and civic participation. However, disadvantages include privacy issues, spam, and loss of productivity.
Personal Branding - Sharing Your StoryShanna Kurpe
The document discusses integrated marketing and provides an agenda for a presentation on how to share your story through an integrated marketing campaign. The agenda includes defining integrated marketing as taking a holistic view and using multiple approaches to spread the same message ubiquitously. It also includes setting goals for an integrated marketing campaign such as building awareness, creating positive interactions, and establishing expertise. Finally, it discusses selecting tactics for the campaign, such as social networking, social sharing, and social publishing.
ACT Social Web WG Presentation Morgan Feb 5 2010Rick Morgan
The document summarizes the notes from a Social Web Work Group meeting on February 5, 2010. It discusses the following key points:
1) The group endorsed changing its name from the Web 2.0 work group to the Social Web work group.
2) The work group agreed to build out an online forum and use social media tools like wikis in 2010.
3) Major focuses for the group include creating a series of webinars and checklists/articles on topics related to social media and insurance.
110112 Introduction to social media for Novas Scarman Can DoersMark Walker
A made a short presentation to a group being supported by Novas Scarman in Brighton. ALl were volunteers setting up and/or running local community activities.
This document provides tips and guidelines for using social media. It discusses how social media can be used to connect with others, attract new audiences, and achieve goals like building relationships and sharing information. Specific tips include starting small by sharing existing content, engaging in conversations on popular platforms, and continually evaluating your social media strategy and presence. The overall message is that social media offers opportunities for extension services to more openly engage with people.
This document provides an introduction to social media for funders. It discusses how social media can benefit organizations through fundraising, communications, information sharing, and collaboration. It outlines common social media platforms, how to get started using social media through small, focused steps like listening, learning, and testing, and how social media fits into an overall communications mix. Recommendations are provided for resources on using social media for nonprofits.
Exploring social media as a fundraising tool is an exciting new technology and resource for nonprofit organizations. This presentation is geared towards those brand new to the ideas and concepts in web 2.0 or social media tools. For more information, contact Emily at edaconsulting@gmail.com.
This document discusses the history and use of social media for business purposes. It provides a timeline of major social media platforms from their origins in the late 1990s to present-day giants like Facebook. It then offers advice on how companies can use social media platforms like Facebook, LinkedIn, and Twitter to generate leads, provide customer service, improve retention, establish authority, and conduct business in a more productive manner.
Social networks allow people to connect and share information online. Popular social networks like Facebook, Twitter, and LinkedIn each have hundreds of millions of users worldwide who use the sites to socialize, share content and information, discuss topics, and stay connected with friends and contacts. While social networking provides benefits like increased social interaction and business opportunities, it also presents disadvantages like potential for identity theft, addictive tendencies, and wasting of time online.
100715 Third Sector and social media - an updateMark Walker
I have been working with a variety of third sector orgs to review the role that social media can play in their work. This includes representatives of various local support and development organisations from across the south east who meet quarterly.
last quarter I ran a 90 minute introduction to social media. Last week I added a few details based on questions that had arisen since and led a really interesting discussion about what they may or may not do to adopt social media in their own work.
Since the last meeting five of the 12 people present had done something to get started with social media eg google alerts, signed up to Twitter, etc,
Discovering Social Learning presentation given at Forging the Partnership 2011 DOD/USDA Family Resilience Conference in Chicago, IL - 90 minute workshop, speakers: Karen Jeanette, Anne M Adrian, Ashley Griffin & Craig Wood
This document discusses social networking sites and their use for business purposes. It begins with definitions of social networking sites and a history of major sites like SixDegrees, Friendster, MySpace, and Facebook. Advantages of using social networking sites for business include low-cost publicity, direct access to customers worldwide, and effective marketing. Challenges include privacy issues and lack of anonymity. The document concludes that social networking sites are an important marketing tool for businesses to connect with customers.
The document discusses social networking for meeting professionals. It defines social networking as a subset of social media that includes platforms like Facebook, LinkedIn, and Twitter. These networks can be used both socially and professionally to find friends, share content, have group conversations, and for recruitment purposes. Statistics are provided on the number of active users on major social networks. Examples are given of how social networking has been effectively used for events, marketing campaigns, and sharing information at conferences. Key aspects of being a good in-person and online networker are listed. The document concludes by noting some rules for social networking and that it requires an investment of both people's time and technology resources.
The document discusses how social media and Web 2.0 technologies can be leveraged for national service programs. It provides an overview of key concepts like social media, Web 1.0 vs 2.0, and examples of popular social media platforms. The document advocates that national service programs should establish a social media presence and listening strategy to better engage constituents and strengthen communication, recruitment, and training. It also notes some challenges like productivity, security, and ensuring participation.
Social Media notes for 2.5 hour workshop. National Service grantees, AmeriCorps, Senior Corps, VISTA and Learn and Serve America. Including Social Media Game.
Similar to Personal Branding - What is Social Networking? (20)
Digital Marketing & Social Media Trends in 2013Shanna Kurpe
In this presentation, Shanna shares current research about the future of digital marketing and social media in 2013. This year, research points to an integrated marketing approach through multiple touch points and screens, with an emphasis on mobile marketing.
5 Steps to Advance Your Career with Personal BrandingShanna Kurpe
Shanna Kurpe was invited to share career tips with a group of young professional in Barcelona, Spain. In this presentation, Shanna talks about her own personal branding efforts and shares 5 steps to advancing your career by thinking like a corporate marketer to promote your unique skills and qualities.
Since launching her own business in 2010, Shanna has worked from a mobile office while traveling the world. Shanna has worked from an RV touring the US, a 200 year old monastery in the olive fields in Tuscany, the mountainous peaks of the Swiss Alps and now her beachside apartment in Barcelona, Spain.
In this presentation, Shanna shares 7 tips for running a successful mobile business. Shanna will discuss her favorite software and hardware for dealing with timezones, Internet connections, web meetings, screen sharing, collaboration, and international phone calls.
How has Social Media Impacted the 2012 Olympic Games?Shanna Kurpe
In this presentation, Shanna Kurpe evaluates how social media has impacted the 2012 Olympic Games. This year's games have been termed the "Social Media Olympics" because of the impact social networking websites have had on the International Olympic Committee (IOC), athletes, spectators, business productivity and news coverage.
In this presentation, Shanna Kurpe shares tips to help students prepare for interviews for creative jobs, such as web design, web development and marketing positions.
This document summarizes how social media is impacting humanity. It discusses how social media is being used for public policy issues, nonprofit fundraising, asynchronous education, health and wellness, inspiration and motivation, innovative funding, and micro-lending. It provides contact information for the presenter and notes that presentation slides can be downloaded from a specific website. Photo credits are also included.
In this presentation, Shanna Kurpe introduces the technique of responsive web design, explains why it's important and offers examples and resources for learning how to develop responsive websites.
The Internet Blackout of 2012 - Protest Against SOPA and PIPAShanna Kurpe
In this presentation, Shanna Kurpe explains the Internet Blackout of 2012 and discussed the impact of house bill SOPA and senate bill PIPA with web design and web development students.
The Power of Google: A Review of the 2011 Senate Subcommittee HearingShanna Kurpe
Internet Marketers and business professionals are watching closely as the U.S. Senate Subcommittee for Antitrust, Competition Policy and Consumer Rights seeks to answer the hard question, "Is Google a Monopoly?". In this presentation, Shanna Kurpe explains the hearing, introduces key players, and poses thoughtful questions about the Internet Law and Search Engine Marketing.
Project Management Skills for DesignersShanna Kurpe
In this presentation Shanna Kurpe teaches designers how to manage a web design project, including information on gantt and PERT charts, and different project management tools.
In this presentation, Shanna Kurpe teaches the AIGA Standards for Professionalism to design students. If you want to develop your career as a graphic or web designer, it's critical to learn how to conduct yourself professionally with your clients, colleagues and community.
How to Use LinkedIn to Promote Your CareerShanna Kurpe
Learn why LinkedIn is a valuable asset for promoting your career and building your social network. This presentation gives and overview of the benefits of LinkedIn, along with step-by-step instructions on how you can build an effective profile.
The document discusses how to establish an online presence and personal brand. It recommends creating a "long tail" of online content to attract people searching for niche interests. This involves being ubiquitous, social, and remarkable online through blogs, social media, and other content. A 4-step process is outlined for personal branding: discover your strengths and message, create compelling content, communicate through various channels, and maintain your brand over time. Sources are provided for further reading on topics like the long tail, critical mass, and personal branding.
Personal Branding - What is Social Publishing?Shanna Kurpe
Social publishing involves creating and sharing online content to establish expertise and become a thought leader. It involves developing great content and publishing it across various social media platforms. The goals are to develop a following and influence by regularly publishing high-quality content on topics related to your industry or area of interest.
The Impact Corruption has on Education For AllShanna Kurpe
An overview of the effects corruption has on the campaign for education for all presented during a grad class on international educational development.
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