To find best practices, identify areas of interest beyond your own industry and talk to trade associations. Consult communication industry sites like Marketing Profs, Marketing Sherpa, and PRSA for information. The document provides steps for identifying 6-8 best practices from different sources, such as professional associations and cities with similar demographics, and reporting the findings to help plan future projects and campaigns.

1. Best Practices

2. How to find best practices
Identify the area(s) of
interest: think beyond your
industry
Talk to your trade association
Reference communication
industry sites such as:
Marketing Profs, Marketing
Sherpa, PRSA

4. First Steps... Where would you
look for best practice info?
Industry: building, land Target Audience:
development, architecture, Residential, Commercial
urban planning
Similar Project: Urban
Geography: cities with village, mixed use project
similar demographics to
Eugene
Professional associations:
planning, architecture

5. Let’s Give it a Try...

6. Your Assignment
Identify 6 - 8 different best
practices: the more variety,
the better
Write up your report in the
format that works for your
team: will be based on your
results
Be smart! You can use this
information when you’re
planning your campaign