Social Media can be pretty intimidating if you don't really know where to begin and how to go about it. But if your business is not yet on social media, you should start right away because a lot of people are looking for exactly what you have to offer. Here is our attempt to simplify social media and help you get started with it.
How to Use Social Media for Media RelationsLaura Click
Social media can be an excellent tool to help you build relationships with reporters, which can ultimately help you score positive media coverage for your brand.
In this presentation, I cover how social media can help you find the right reporters, learn more about them and what they cover and use this information to build a relationship with them.
This document discusses social networking basics and how non-profits can utilize social media. It recommends emphasizing common interests, sharing dialogue, and making connections to build communities online. Specific social networks mentioned include Facebook, LinkedIn, and Twitter. Non-profits are advised to recruit and retain volunteers, raise awareness, and do marketing through their social media presence. The key is to know your audience and put people first by making content easy to share and personal.
360 degrees of social media for nonprofitsPat Lemieux
We hear stories all the time about how big brands and corporations are using social media to strengthen their image and reach out to customers. But can nonprofits be a part of the social media party? This presentation will help nonprofits leverage social media tactics to their advantage. His presentation will cover how to use social media strategies to enhance events, volunteerism, donations, sponsorship, media coverage and board engagement for nonprofits.
Blog itself is a social media tool, but there're some more social media tools which helps you to reach large number of audiences! Presented on Social Media Day 2012 http://goo.gl/EYHyj
Creating A Social Media Strategy For Your EventEventbrite
Creating a Social Media Strategy for Your Event outlines principles for integrating social media into event planning and management. It recommends (1) defining goals for social engagement before, during and after an event, (2) learning existing online communities and encouraging sharing to start dialog, and (3) supporting networking and continuous engagement through the event with hashtags, groups, and sharing content to extend the experience beyond the event. The document provides best practices for monitoring social media discussions, addressing issues that arise, and incorporating the "backchannel" into panels, keynotes and Q&A.
This document provides guidance for museums and collections on using social media effectively. It recommends establishing goals for social media use, researching which platform is best, creating posting guidelines, building up initial content, customizing profiles, promoting the social media presence on other sites, interacting with followers, and adapting to changes in social media platforms and trends. The key goals are to engage people in online conversations about the museum's collections and drive traffic to the main website.
This document outlines a SWOT analysis and rebranding suggestions for Deaf Focus, an organization that provides counseling services for the deaf community in Louisiana. It identifies strengths such as their knowledgeable team and role filling an important gap, but also weaknesses around funding. Opportunities discussed include engaging with new nonprofit partnerships and holding community events. Threats include competition from other interpreting services. Suggestions are provided for improving Deaf Focus' website, social media strategy, video content, and surveying their target audience.
Social Media can be pretty intimidating if you don't really know where to begin and how to go about it. But if your business is not yet on social media, you should start right away because a lot of people are looking for exactly what you have to offer. Here is our attempt to simplify social media and help you get started with it.
How to Use Social Media for Media RelationsLaura Click
Social media can be an excellent tool to help you build relationships with reporters, which can ultimately help you score positive media coverage for your brand.
In this presentation, I cover how social media can help you find the right reporters, learn more about them and what they cover and use this information to build a relationship with them.
This document discusses social networking basics and how non-profits can utilize social media. It recommends emphasizing common interests, sharing dialogue, and making connections to build communities online. Specific social networks mentioned include Facebook, LinkedIn, and Twitter. Non-profits are advised to recruit and retain volunteers, raise awareness, and do marketing through their social media presence. The key is to know your audience and put people first by making content easy to share and personal.
360 degrees of social media for nonprofitsPat Lemieux
We hear stories all the time about how big brands and corporations are using social media to strengthen their image and reach out to customers. But can nonprofits be a part of the social media party? This presentation will help nonprofits leverage social media tactics to their advantage. His presentation will cover how to use social media strategies to enhance events, volunteerism, donations, sponsorship, media coverage and board engagement for nonprofits.
Blog itself is a social media tool, but there're some more social media tools which helps you to reach large number of audiences! Presented on Social Media Day 2012 http://goo.gl/EYHyj
Creating A Social Media Strategy For Your EventEventbrite
Creating a Social Media Strategy for Your Event outlines principles for integrating social media into event planning and management. It recommends (1) defining goals for social engagement before, during and after an event, (2) learning existing online communities and encouraging sharing to start dialog, and (3) supporting networking and continuous engagement through the event with hashtags, groups, and sharing content to extend the experience beyond the event. The document provides best practices for monitoring social media discussions, addressing issues that arise, and incorporating the "backchannel" into panels, keynotes and Q&A.
This document provides guidance for museums and collections on using social media effectively. It recommends establishing goals for social media use, researching which platform is best, creating posting guidelines, building up initial content, customizing profiles, promoting the social media presence on other sites, interacting with followers, and adapting to changes in social media platforms and trends. The key goals are to engage people in online conversations about the museum's collections and drive traffic to the main website.
This document outlines a SWOT analysis and rebranding suggestions for Deaf Focus, an organization that provides counseling services for the deaf community in Louisiana. It identifies strengths such as their knowledgeable team and role filling an important gap, but also weaknesses around funding. Opportunities discussed include engaging with new nonprofit partnerships and holding community events. Threats include competition from other interpreting services. Suggestions are provided for improving Deaf Focus' website, social media strategy, video content, and surveying their target audience.
The document discusses building strong online communities without becoming overwhelmed. It emphasizes that online communities require dedicated community management and cannot run on autopilot. Several speakers share lessons learned from their experiences running communities, including knowing your community's needs, setting modest initial participation goals, empowering community members, and leveraging word of mouth.
Social media refers to virtual communities and networks where people interact and share information. Some of the earliest forms of social media include cave wall paintings from ancient times. Modern social media platforms like Facebook, Twitter, and YouTube allow individuals to publish information more cheaply and accessibly compared to traditional media. While social media can help facilitate information sharing and connection, overuse has disadvantages like reduced in-person social engagement and effects on attention span and eyesight. Moderation is important to gain benefits while avoiding negative impacts.
The document discusses social media and how it can be used for social marketing campaigns. It defines social media as web 2.0 applications that focus on participation, openness, conversation, community and connectedness. Examples of social media platforms mentioned include blogs, social networks, wikis, photo sharing, and social bookmarking. The document then provides examples of how social media has been used successfully for social marketing campaigns around issues like substance abuse, hand washing, HIV/AIDS, physical activity, and recycling. It concludes that social media can effectively increase the reach of audiences for social marketing messages.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
The document discusses social networking behavior and how social media has changed online interactions. It provides definitions of social media and how platforms allow for communities to form, opinions to spread widely, and transparency. The rest of the document outlines different social media tool families like social networking, blogs, bookmarks, microblogs, video/image sharing, and widgets. It stresses that companies must understand and embrace these changes or risk losing market share to competitors.
This document discusses how chapters can use social media to engage members and promote their chapter. It provides examples of social media tools like Twitter, LinkedIn, Facebook, YouTube and blogs that chapters can utilize. Tips are given on developing a social media strategy and marketing plan, as well as tracking analytics and sustaining member engagement. Overall recommendations are made to involve chapter leaders and members to integrate social media into all communications.
This document discusses using social media to build community and awareness for a Unity church. It recommends engaging members to like and share the church's Facebook page, take photos at events to post, and casually mention the church on their own social media pages. The largest benefits of social media are building community, promoting events, reinforcing teachings, and attracting new members. Facebook is highlighted as the primary platform to use due to its large user base.
This document provides a case study of Hannah Alkadi's 2015-2016 social media strategy for the LSU Advertising Federation. In 2015, the organization had low membership, meeting attendance, and funds. Alkadi implemented solutions like creating a new website, using digital communication tools, and following potential members across social media. Her social media strategy focused on engaging content related to advertising and the organization. This approach led to growth in followers across Facebook, Twitter, and Instagram between 2015-2016.
This document discusses how to effectively use social media by focusing on voice, spaces, faces, tools, and planning. It emphasizes determining your organization or individual voice, choosing appropriate social media spaces like Facebook, Twitter, and LinkedIn, understanding your target audience, utilizing tools to manage your social media presence, and developing a social media plan. The overall message is that to get the most out of social media, one needs to strategically consider these various elements of how to engage and connect through different social platforms.
Volunteer development and vibrant 4-H programs presentationRachel Vardiman
The document discusses increasing the effectiveness of Cooperative Extension's youth development efforts through increasing the number of 4-H Program volunteers. It outlines the I-S-O-T-U-R-E model for the volunteer management process, which includes identifying, selecting, orienting, training, utilizing, recognizing, and evaluating volunteers. The document also discusses the key competencies needed for 4-H Youth Development professionals, including youth development, program development, volunteerism, equity and opportunity, partnerships, and organizational systems.
The document summarizes the Oldham County 4H Intern program. It discusses that the program is funded by the USDA and Land-Grant Universities to provide community-based learning and educational programs. As an intern, duties included planning project days, cooking camps, judging at horse shows and the county fair. The 4H program aims to empower youth through opportunities like fashion shows and summer camp. It also discusses using social media like Facebook to engage parents and recruit new members, while acknowledging challenges integrating newer technologies.
JFDI.Asia is a business accelerator based in Singapore that helps startups. It hosts regular events like Open House, internal workshops, and external partnerships to engage its communities of startups, mentors, investors, alumni and partners. These events aim to foster relationships and opportunities between members of its different communities. JFDI.Asia has accelerated over 40 startups since 2012, providing them funding and support to help 63% raise follow-on funding. It is considered the top accelerator in Southeast Asia.
Presentation by Elise DROUET (World Organisation of Scout Movement) during the EESC hearing on Volunteering infrastructure and quality of volunteering (23.02.2011)
This document provides Texas 4-H and Youth Development agents with information and guidance for program planning in 2011. It outlines several program priorities and emphasis areas for the year, including One Day 4-H, County Government Initiative, Global and Cultural Education, and more. It also describes different management plan options and tasks to help agents effectively implement the county 4-H program. Additional resources are referenced, such as upcoming events like 4-H Roundup and professional development opportunities through 4-H Blitz.
Campfire is a blueprint for social networking which we believe addresses a currently untapped niche in the creative community. It has been devised and is led by social entrepreneur Pete Lawrence, the founder of the successful Cooking Vinyl record label and Big Chill festivals. The Big Chill was well known for its thriving and proactive online community before the current mainstream social networks were established.
Campfire aims to be different. We want to build a complete ecosystem for the inspired and imaginative person thinking about culture and creative practice; arts meets science meets activism meets crafts meets funding meets social interaction.
It is clear that there exists a large, untapped demographic who are actively engaged in the creative industries, are wary of commercial interests impacting on their social networking experiences and are brand-aware trendsetters and tastemakers looking for something fulfilling, informative and practical, in order to make tangible the things that are presently intangible. Turning dreams into reality.
We hope you will find our Campfire circle warm and inviting, as well as being productive and fun.
Launch is scheduled for 2015, and we will announce our first event plans upon launch.
Community Planning Events; how to organise a successful oneNick Wates
The document discusses how to organize a successful community planning event. It describes a sample 5-day event, including: running through material from case studies on day 1, looking at pre-event and post-event tasks on day 2, explaining how to plan your own event on day 3, and introducing online resources on day 4. The event involves briefings, reconnaissance, workshops on topics and design, and team analysis to develop proposals for presentation on the final day. Thorough preparation, community participation, and multidisciplinary teamwork are keys to a successful event.
Journal de l'association Apajh du Calvados n°10
//Enjeux : des loisirs essentiels à l’épanouissement personnel
//Vie de l’association : Une nouvelle approche
//Sur le terrain : Le SESSAD a rejoint le Pôle de Santé de la Suisse Normande
PR is an important part of promoting events and building a company's brand. Generating PR for events is crucial to their success because PR is less expensive and more credible than advertising. To generate event PR, companies should plan the event, evaluate its newsworthiness, plan for continuous information releases, and use various methods like social media, press releases, and interviews to pitch the event to media. After the event, companies should measure the results of their PR efforts to evaluate successes and opportunities for improvement in future events.
This slideshow tells youth how to give a 4-H speech. Rules are based on MD 4-H Public Speaking. Lists parts of speech, different kinds of speeches, how to write a speech, how to practice, and what 4-H speeches are judged on.
The document discusses building strong online communities without becoming overwhelmed. It emphasizes that online communities require dedicated community management and cannot run on autopilot. Several speakers share lessons learned from their experiences running communities, including knowing your community's needs, setting modest initial participation goals, empowering community members, and leveraging word of mouth.
Social media refers to virtual communities and networks where people interact and share information. Some of the earliest forms of social media include cave wall paintings from ancient times. Modern social media platforms like Facebook, Twitter, and YouTube allow individuals to publish information more cheaply and accessibly compared to traditional media. While social media can help facilitate information sharing and connection, overuse has disadvantages like reduced in-person social engagement and effects on attention span and eyesight. Moderation is important to gain benefits while avoiding negative impacts.
The document discusses social media and how it can be used for social marketing campaigns. It defines social media as web 2.0 applications that focus on participation, openness, conversation, community and connectedness. Examples of social media platforms mentioned include blogs, social networks, wikis, photo sharing, and social bookmarking. The document then provides examples of how social media has been used successfully for social marketing campaigns around issues like substance abuse, hand washing, HIV/AIDS, physical activity, and recycling. It concludes that social media can effectively increase the reach of audiences for social marketing messages.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
The document discusses social networking behavior and how social media has changed online interactions. It provides definitions of social media and how platforms allow for communities to form, opinions to spread widely, and transparency. The rest of the document outlines different social media tool families like social networking, blogs, bookmarks, microblogs, video/image sharing, and widgets. It stresses that companies must understand and embrace these changes or risk losing market share to competitors.
This document discusses how chapters can use social media to engage members and promote their chapter. It provides examples of social media tools like Twitter, LinkedIn, Facebook, YouTube and blogs that chapters can utilize. Tips are given on developing a social media strategy and marketing plan, as well as tracking analytics and sustaining member engagement. Overall recommendations are made to involve chapter leaders and members to integrate social media into all communications.
This document discusses using social media to build community and awareness for a Unity church. It recommends engaging members to like and share the church's Facebook page, take photos at events to post, and casually mention the church on their own social media pages. The largest benefits of social media are building community, promoting events, reinforcing teachings, and attracting new members. Facebook is highlighted as the primary platform to use due to its large user base.
This document provides a case study of Hannah Alkadi's 2015-2016 social media strategy for the LSU Advertising Federation. In 2015, the organization had low membership, meeting attendance, and funds. Alkadi implemented solutions like creating a new website, using digital communication tools, and following potential members across social media. Her social media strategy focused on engaging content related to advertising and the organization. This approach led to growth in followers across Facebook, Twitter, and Instagram between 2015-2016.
This document discusses how to effectively use social media by focusing on voice, spaces, faces, tools, and planning. It emphasizes determining your organization or individual voice, choosing appropriate social media spaces like Facebook, Twitter, and LinkedIn, understanding your target audience, utilizing tools to manage your social media presence, and developing a social media plan. The overall message is that to get the most out of social media, one needs to strategically consider these various elements of how to engage and connect through different social platforms.
Volunteer development and vibrant 4-H programs presentationRachel Vardiman
The document discusses increasing the effectiveness of Cooperative Extension's youth development efforts through increasing the number of 4-H Program volunteers. It outlines the I-S-O-T-U-R-E model for the volunteer management process, which includes identifying, selecting, orienting, training, utilizing, recognizing, and evaluating volunteers. The document also discusses the key competencies needed for 4-H Youth Development professionals, including youth development, program development, volunteerism, equity and opportunity, partnerships, and organizational systems.
The document summarizes the Oldham County 4H Intern program. It discusses that the program is funded by the USDA and Land-Grant Universities to provide community-based learning and educational programs. As an intern, duties included planning project days, cooking camps, judging at horse shows and the county fair. The 4H program aims to empower youth through opportunities like fashion shows and summer camp. It also discusses using social media like Facebook to engage parents and recruit new members, while acknowledging challenges integrating newer technologies.
JFDI.Asia is a business accelerator based in Singapore that helps startups. It hosts regular events like Open House, internal workshops, and external partnerships to engage its communities of startups, mentors, investors, alumni and partners. These events aim to foster relationships and opportunities between members of its different communities. JFDI.Asia has accelerated over 40 startups since 2012, providing them funding and support to help 63% raise follow-on funding. It is considered the top accelerator in Southeast Asia.
Presentation by Elise DROUET (World Organisation of Scout Movement) during the EESC hearing on Volunteering infrastructure and quality of volunteering (23.02.2011)
This document provides Texas 4-H and Youth Development agents with information and guidance for program planning in 2011. It outlines several program priorities and emphasis areas for the year, including One Day 4-H, County Government Initiative, Global and Cultural Education, and more. It also describes different management plan options and tasks to help agents effectively implement the county 4-H program. Additional resources are referenced, such as upcoming events like 4-H Roundup and professional development opportunities through 4-H Blitz.
Campfire is a blueprint for social networking which we believe addresses a currently untapped niche in the creative community. It has been devised and is led by social entrepreneur Pete Lawrence, the founder of the successful Cooking Vinyl record label and Big Chill festivals. The Big Chill was well known for its thriving and proactive online community before the current mainstream social networks were established.
Campfire aims to be different. We want to build a complete ecosystem for the inspired and imaginative person thinking about culture and creative practice; arts meets science meets activism meets crafts meets funding meets social interaction.
It is clear that there exists a large, untapped demographic who are actively engaged in the creative industries, are wary of commercial interests impacting on their social networking experiences and are brand-aware trendsetters and tastemakers looking for something fulfilling, informative and practical, in order to make tangible the things that are presently intangible. Turning dreams into reality.
We hope you will find our Campfire circle warm and inviting, as well as being productive and fun.
Launch is scheduled for 2015, and we will announce our first event plans upon launch.
Community Planning Events; how to organise a successful oneNick Wates
The document discusses how to organize a successful community planning event. It describes a sample 5-day event, including: running through material from case studies on day 1, looking at pre-event and post-event tasks on day 2, explaining how to plan your own event on day 3, and introducing online resources on day 4. The event involves briefings, reconnaissance, workshops on topics and design, and team analysis to develop proposals for presentation on the final day. Thorough preparation, community participation, and multidisciplinary teamwork are keys to a successful event.
Journal de l'association Apajh du Calvados n°10
//Enjeux : des loisirs essentiels à l’épanouissement personnel
//Vie de l’association : Une nouvelle approche
//Sur le terrain : Le SESSAD a rejoint le Pôle de Santé de la Suisse Normande
PR is an important part of promoting events and building a company's brand. Generating PR for events is crucial to their success because PR is less expensive and more credible than advertising. To generate event PR, companies should plan the event, evaluate its newsworthiness, plan for continuous information releases, and use various methods like social media, press releases, and interviews to pitch the event to media. After the event, companies should measure the results of their PR efforts to evaluate successes and opportunities for improvement in future events.
This slideshow tells youth how to give a 4-H speech. Rules are based on MD 4-H Public Speaking. Lists parts of speech, different kinds of speeches, how to write a speech, how to practice, and what 4-H speeches are judged on.
Social Tables and TINT are joining forces to teach you how to avoid common event marketing mistakes and how to win big at your next event.
Jose of TINT and Laura of Social Tables will cover 7 event marketing sins you might be committing (and how to avoid them):
1) Leveraging Event Technology
2) Event Promotion: Twitter, FB, LinkedIn Groups
3) Event Hashtags
4) Platforms for Attendee Engagement
5) Sponsorships, Influencers, and Community Relationships
6) Giveaways
7) Taking Advantage of the Event Follow-up
Ten Marketing Communications Activities You Must Do4Good.org
The document outlines 10 marketing communications activities that non-profit organizations must do, as presented by Michele Levy in a webinar. It includes conducting audience research, monitoring competitors, creating a communications plan, networking, updating websites and using social media, search engine optimization, collecting contact information, thanking supporters, and measuring results. The webinar provided practical tips on implementing these activities and emphasized measuring effectiveness.
Personal Branding From Scratch: Creator Advocate WorkshopRoberto Blake
How to Build a Personal Brand From Scratch. Personal Branding is About Intentional Storytelling. It's not about over marketing or shameless self-promotion, it's about creating context and presenting yourself well. You can do this today by creating a digital footprint and taking advantage of social media and content platforms.
The document discusses leveraging user generated content and developing brand ambassadors. It provides an agenda for a marketing session, including discussions on paid media and leveraging past participants. The session will cover defining an engagement ladder and value proposition, and identifying influential people in one's network to become ambassadors. User generated content is described as authentic content created by users that can be more creative and generate free promotion through social sharing. The document outlines best practices for planning a UGC campaign, including determining goals, identifying the target audience and influencers, triggering participation through cultural moments, and measuring success.
Leveraging Social Media: Becoming A Networked Arts OrganizationBeth Kanter
The workshop agenda provided an overview of becoming a networked arts organization through the use of social media. The morning session provided inspiration on social media strategies for arts organizations. The afternoon included mini-workshops on tools like Facebook, Twitter, and measurement. Attendees would leave with basic social media best practices and next steps. Effective social media use requires moving from low engagement to high engagement over time by learning, participating, publishing content, and building networks. Measuring social media impact requires focusing on a few key metrics rather than collecting all available data.
Digital Strategies for Orchestras - SeminarBeth Kanter
The document summarizes a seminar on effective social media practices for orchestras. It provides an agenda for presentations on crawling, walking, running, and flying with social media. It discusses measuring engagement and building capacity for social media use. Presenters provided case studies on how social media has brought value to orchestras through audience engagement and relationship building. The document emphasizes starting with a strategy and SMART objectives, benchmarking peer organizations, encouraging audiences to connect through social moments, and integrating social media practices organization-wide.
1. Video is becoming a major online medium, with potential to engage parents and donors for schools through storytelling on websites and YouTube;
2. Effective educational videos should showcase individual stories to convey a school's impact in under two minutes using simple, emotional narratives;
3. Schools must develop strategic video plans to distribute compelling content across online channels and measure engagement for fundraising goals.
New York Teen Social Media Boot Camp (day 2)Lisa Colton
This document summarizes Day 2 of a social media boot camp for Jewish teen programs. It discusses engaging content versus engagement, using different social platforms for storytelling, images, addressing goals and engaging audiences. It also covers influencers, content calendars, social media policies, and creating short video content for platforms like Vine and Instagram. Coaches are introduced and breakout groups discuss priorities and coaching sessions. The document provides tools and best practices for Jewish organizations to improve their social media strategies and content.
This document provides an agenda and information for an @Home Social Media Boot Camp. It includes introductions for the organizers and speakers. The agenda covers why social media is important, characteristics of social media, creating social media strategies and campaigns, and tips for using different social media platforms like Instagram and Vine effectively. Participants engage in workshops to practice creating short videos and planning social media campaigns. The goal is to help participants better utilize social media to engage audiences and achieve their goals.
Learn how to take event marketing programs to the next level, leveraging social media to maximize the impact of all event efforts--from planning and promotion, to execution and follow-up. This presentation from Constant Contact and HubSpot explores:
• Where to promote events to increase registration
• How to inject social media marketing into events
• How to brand an event for maximum exposure
• What to include in the event follow-up
Social Media Strategies for Events - Hanzehogeschool Groningen 290312EventsAcademy
Guest lecture for first year exchange students of the minor ‘Creating an International Event’ at the Hanzehogeschool Groningen.
Liza Bergman graduated at the School of Communication & Media several years ago. She has been working in Event Management since 2007. Currently she has her own business, EVENTS Academy, that offers courses regarding Event Management. During her studies she was in the international semester, so she shares the experience in following an international program together with exchange students. Also she has done her internship abroad. Check her resume at http://www.linkedin.com/in/lizabergman.
Understanding What Matters: Social Media Workshop for the Vermont Arts CouncilDebra Askanase
This document outlines an agenda and presentation on social media strategy for non-profits and arts organizations. The presentation covers understanding the social media landscape, introducing the concept of "Matterness" which focuses on making stakeholders feel known, acknowledged, and invested. It discusses finding the online conversation, designing online engagement opportunities, and critical practices for social media success. The presentation includes examples, case studies, and exercises to help organizations develop a social media strategy focused on meaningful engagement and community building.
How to Excel at Event Marketing with Social MediaHubSpot
1) The document provides tips on how to excel at event marketing through social media and other promotional channels.
2) It discusses challenges with getting people to respond to and attend events and how to identify what attendees want.
3) The tips include creating compelling content for different social media platforms, building a registration page, writing blog posts and press releases, and using hashtags and live updates during events.
The Effective Use of Social Media and Online Platforms in Event Organisation ...eventility
Robin Brattel discusses how social media and online platforms can be effectively used for event organization and promotion. He highlights Paddy Cosgrove's success with the Web Summit through consistent email updates and a conversational tone on social media. Brattel explains how social media can be leveraged before, during, and after an event to collaborate, promote, engage attendees, extend the event's reach, and stay ahead of emerging technologies like Google Glass. He recommends specific tools like Flickr, Presdo, Corkboard, and Coveritlive to maximize social media usage at various stages of an event.
Use your internal communication team to help spread awareness of your housing programs. Meet with them to create a communication strategy using various methods like media outreach, events, brochures, websites and social media. The team can help with messaging, contacting community groups, designing collateral, writing for different channels and more. Working with the communications experts will help you accomplish your program goals.
Recently I had the opportunity to discuss Transmedia Storytelling and Mobile Content consumption with a crowd of social media, public relations, and digital thought leaders at the EduWeb Digital Summit in Denver, Colorado. These are my thoughts on one way social media and storytelling can encourage more people to share their stories, while sharing our own story.
This document provides an overview of social media and its uses for nonprofits. It defines social media as internet-based applications that allow for the creation and sharing of user-generated content. The document then discusses several major social media platforms (e.g. Facebook, Twitter, LinkedIn, YouTube) and how nonprofits can utilize each one to engage supporters, fundraise, and promote their mission. Key recommendations include using social media to tell compelling stories, engage supporters in real-time, and drive traffic to the organization's main website. The document stresses that social media should be approached strategically by selecting the most relevant platforms and integrating them with the organization's overall online presence and communication goals.
PR Bootcamp: Building Media Relationships & Maximizing CoverageNikki Little
This presentation teaches you the following: How to build strong media/blogger relationships, how to prepare for and nail the interview, how to maximize that great coverage and how to measure and show PR results.
Better Together: Managing Events between Event Organisers and Venues - Cvent ...Social Tables
This document discusses how improved communication between event organizers and venues can help strengthen their partnerships. It notes that the top reason event organizers choose another venue is poor communication. It recommends that both sides focus on communicating expectations earlier and more clearly, customizing site visits based on the specific event, and being transparent about budgets and needs. The document advocates for using technology like shared documents to improve collaboration during planning. It also emphasizes building trust through reliable, competent and sincere communication.
Founder, Vice President and General Manager of Social Tables, Dan Berger, takes you through the latest trends in destination sourcing and event planning. Take a look for the tools you need to deliver exceptional experiences to attendees in 2019 and beyond.
Where You Meet Matters - How to Choose a Purposeful Meeting DestinationSocial Tables
1. The document discusses how choosing the right meeting destination and venue is important for creating purposeful and memorable events. It emphasizes that the destination sets the stage and impacts intangible factors like attendee moods and interactions.
2. Several key factors are highlighted for choosing a destination, including how the city can reinforce the meeting's message and drive attendance. Mid-size cities are presented as offering appealing local experiences and world-class facilities at a lower cost.
3. When choosing a venue, the focus is shifting from amenities like WiFi to diversifying space designs to promote engagement. Non-traditional venue options are increasing as technology makes them more accessible.
19 Event Trends Shaking Up Group Business & Meetings in 2019Social Tables
Join Social Tables Founder & GM Dan Berger and Event Manager Blog Editor Julius Solaris in a rundown of the coming year’s 19 most important hospitality and event trends.
In this annual and much-anticipated tradition, we’ll break down how meetings and group business are poised to evolve in the year ahead, as well as what these prominent trends and changes mean for the industry at large.
CMP Conclave - Where Meetings and Events are Going - Dan BergerSocial Tables
The document summarizes trends in the meetings and events industry as presented by Dan Berger from Social Tables. Three key trends are identified: 1) The value of face-to-face events is growing as people spend more time digitally but hotels make more money from group business. 2) Demand for meetings and events is increasing with new types of events, more events, more participants, and larger budgets. 3) The supply of event space is growing with more hotel rooms, new lodging options like homesharing, and alternative venues entering the market. The implications of these trends are that the industry will see more events with bigger budgets and more participants choosing from expanded lodging and venue options.
The document discusses how choosing the right meeting destination is important for creating purposeful meetings and memorable experiences. It outlines factors to consider when selecting a destination and venue, such as local culture, amenities, and how the location can support the meeting objectives. The document also explores trends like the rise of mid-size cities and non-traditional meeting spaces. In the future, algorithms and attendee preferences may play a bigger role in determining the best destination for a particular meeting.
Future Proofing Your Career: Staying Relevant in the Age of AutomationSocial Tables
Dan Berger is the CEO of Social Tables, a company that provides event management software and services. Some key points:
- Social Tables has 100 employees, raised $22 million, and was founded in 2011.
- The company has over 5,000 customers that have created over 3 million events with 400 million participants using Social Tables' platform.
- Berger discusses how technology has changed various aspects of event planning, marketing, attendance, and management before, during, and after events. He also outlines strategies for professional development in light of technological changes, such as focusing on specialties that are hard to automate or taking on more strategic roles.
TechysTalk: The Future of Event Tech: Preparing You for 2018 & Beyond!Social Tables
Social Tables is an event tech company that has raised $22 million with over 5,000 customers. The presentation discusses trends in event tech, including how machines are able to do more tasks previously done by humans. However, events will still realize the most value from human beings due to their soft skills. Looking to the future, event tech will either consolidate into a single large platform or remain fragmented, and will focus on the highest revenue areas of F&B and AV. Jobs in the industry will be redesigned around new technologies, with humans focusing more on soft skills and enhancing experiences.
Futureproofing your career: Staying relevant in the age of automationSocial Tables
The document discusses how technology has impacted various aspects of event planning and management. It provides examples of how tasks that used to be done offline or without technology are now integrated with tools and online platforms. Some key changes highlighted include how planners now rely on online research rather than sales reps for information, use of mobile apps and online collaboration tools, and ability to track event ROI. The document also discusses strategies for professionals to advance their careers in light of technological changes, such as focusing on specialized skills that are hard to automate, embracing and modifying the work of machines, or taking part in developing new tools.
Event & Hospitality Industry Trends for 2018 & BeyondSocial Tables
The document summarizes trends observed in the events and hospitality industry for 2018 and beyond. Key trends include hospitality companies reducing commissions on group bookings and pursuing direct booking campaigns, continued consolidation across the industry, new forms of travel changing consumer behavior, emerging technologies like AI and blockchain disrupting legacy systems, a focus on customer experience and diversity, and the growing importance of events for driving business outcomes. The events planning profession is also poised to receive more attention and respect.
Future Proofing Your Career: Staying Relevant in the Age of AutomationSocial Tables
Dan Berger presented strategies for future-proofing one's career in the age of automation. He discussed how technology has changed meeting planning over the past 20 years. Berger then outlined five career options to consider: Step Up and take on more strategic work, Step Forward by helping build new technologies, Step In to monitor and modify automated work, Step Narrowly into a specialized niche, or Step Aside and focus on soft skills like mentoring. For each option, Berger provided examples, ideal outcomes, and learning & development opportunities. The presentation aimed to help attendees understand career impacts of technology and develop strategies to manage changes.
The Future of Events: Will You Be Ready?Social Tables
The document summarizes a presentation by Dan Berger of Social Tables about the future of events. Some of the key points discussed are that hotels will demand higher profits; most group booking will be automated; remote destinations will compete with traditional ones; a new computing platform like virtual and augmented reality is emerging; we are entering a new industrial revolution centered around AI that will impact events; predictable physical work will be replaced by machines and robots; and the DNA of events is changing as face-to-face events become more important with the rise of experiences and influencer marketing. The meeting planning profession will also become more respected as the value of events is better understood.
Meetings in 2025: Predictions for the Future of Our Industry 10/17/17 - MPI O...Social Tables
Dan Berger, CEO of Social Tables, gave a presentation about predictions for the future of the meetings industry in 2025. Some key points from the presentation include:
1. The meetings industry has evolved over the past two decades with the rise of online collaboration, mobile apps for event management, and data to measure event ROI.
2. Predictions for 2025 include virtual and in-person events merging, autonomous vehicles unlocking new event destinations, and artificial intelligence automating administrative planning work and improving event ROI.
3. To stay ahead of these changes, meeting professionals should focus on strategic work instead of tasks that can be automated, get involved in developing new tech tools, and find specialized skills that are
Futureproofing your career: Staying relevant in the age of automationSocial Tables
Dan Berger, CEO of Social Tables, gave a presentation on how to stay relevant in the age of automation at the IMEX-MPI-MCI Future Leaders Forum. He discussed how technology has impacted the meetings industry over the past 20 years and will continue shaping it going forward. Berger outlined five options for career advancement - step up, step forward, step in, step narrowly, and step aside - and provided examples and development opportunities for each. The presentation aimed to help participants understand changes in their industry, advance their careers, and manage technological changes.
Futureproofing your career: Staying relevant in the age of automationSocial Tables
Dan Berger, CEO of Social Tables, discusses how to future-proof your career in the age of automation. He outlines three steps: 1) Relax, as history shows that periods of automation created new jobs and prosperity; 2) Embrace automation by seeing how technology can augment human work rather than replace it; and 3) Reimagine one's career and job roles in light of emerging technologies. The document provides examples of how job roles in industries like hospitality may be redesigned as certain tasks are automated. It also discusses five career options - step up, step narrowly, step in, step forward, step aside - to consider in a changing work environment.
Ahead Summit - From Strategy to User Experience - Meeting Design is Everythin...Social Tables
This session will begin by educating attendees on how to define event design and how to identify the opportunity strategic design presents. Next, we will break down current programs that attendees volunteer, and work together to maximize the opportunities and goals it has set forth to achieve. Finally, we will review the concepts discussed and how they can transform the attendee's meetings and events.
HITEC 2017 Tech Talk: Customize the Planner's Experience with TechnologySocial Tables
The document discusses how properties can use technology to customize the experience for event planners and gain a competitive advantage, as planners now conduct most of their research online and want easy ways to view spaces and get quick proposals through digital tools like floor plans and capacity charts; it also notes that sourcing and booking events has become a bottleneck for both planners and properties, so technology that streamlines these processes can boost sales.
Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...Social Tables
Dan Berger, CEO of Social Tables, gave a presentation on how to stay relevant in the age of automation. He discussed how technology has changed meeting planning over the past 20 years and identified 5 options for career advancement: step up, step forward, step in, step narrowly, and step aside. Each option was defined and examples were provided of how they could apply to meeting planners and other hospitality professionals. Berger emphasized the importance of embracing new technologies, reimagining jobs, and continuing lifelong learning to futureproof one's career.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Social Tables Webinar: 3 Ways to Build a Thriving Events Community
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3 Ways to Build a Thriving Events
Community
Laura Lopez
Community Manager at Social Tables
Melissa Lombardi
Marketing Associate
2. Event communities aren’t built overnight; it takes time to
engage your audience – a critical component of developing
true relationships with them.
● Face to face isn’t going away.
● Events are all about experiences. How can your
community support that?
● Engaging with your community has never been easier.
Why are we doing this webinar?
3. By the end of today’s webinar, you’ll learn…
● How to get to know your community, inside and out
● How content plays into building your event community
● How empathizing with your community can help increase
their ROI (and potentially, future event attendance)
Learning Objectives
5. Who makes up your events community?
● Attendees: past, present, and future
● Sponsors
● Brand admirers
● Everyone that makes an event happen: caterers, planners,
venue/ property, audio visual technicians, and more!
Getting to know your events community
6. What kind of events do they attend?
Things to consider: meetups of your local PCMA, NACE, or ISES
chapters, check out the event hashtag
How do they decide the kinds of events they attend?
Things to consider: topics of interest, speakers, programming
(networking opportunities, educational opportunities)
Getting to know your events community
8. So, what exactly is content?
Content is the information or experiences directed towards
an audience.
Content can be delivered through different mediums, like TV,
video, print, social media, or live events.*
How can content build community?
10. What kind of content should I use?
● Social media
● Blog posts
● Video
● Email
● Snail mail?
How can content build community?
11. Before your event:
Use the event hashtag
Pre-event surveys: what do your attendees find most valuable?
- Speakers? (Feature them in your communications)
- Networking events? (What opportunities will there be at the event?)
Hardcopy invite
How can content build community?
12. During your event:
Live social media walls
Engage, engage, engage!
Video testimonials filmed at the event
Photobooth + event yearbook = networking in disguise
How can content build community?
13. After your event:
Thank you for attending emails
Post- event slide decks, info for next year’s event ;)
Leverage your influencers and blog
Videos
How can content build community?
14. Remember when you noted what your community likes/ doesn’t like?
Empathizing with your community will help build better events.
Journey mapping
Social media audit via hashtag
Post-event surveys
Bottom line: it involves listening, putting
yourself in your attendees’ shoes then taking action.
How empathy plays a role in building community.
15. Get to know your events community by being a part of it.
Use content as a way to celebrate your events community
members, both outside events and during them.
Leverage empathy as a means to listen to your community (and
build better events).
3 Key Takeaways
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More questions?
marketing@etouches.com Thank you for tuning in!
Visit etouches.com/virtualtour
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