Twitter was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone. It now has over 200 million users who send more than 150 million tweets daily. Tweets are limited to 140 characters, which has influenced microblogging. Twitter has changed how media and politics engage with society through real-time sharing of information. Key metrics for users and businesses include tweets, retweets, followers, and mentions. Twitter can be used personally to connect with others or by businesses to build their brand and get customer feedback. However, issues like privacy, misinformation, and addiction are concerns with both personal and business use. Advertising on Twitter allows targeting specific interests.

2. History and Overview
The founders are Jack Dorsey, Evan Williams, and Biz
Stone
On March 21, 2006, @Jack sent the first tweet
The name twitter was inspired by the platform Flickr
200 million users worldwide
More then 150 million tweets daily
Max of 140 Characters allowed per tweet

3. Major Impacts
Has significantly influenced micro-blogging
Twitters tipping point in 2007 at the event South by
Southwest
Has changed the way media/politics reach out to society
(Breaking news, events, scores, etc)
Uses influence for the good by
(creativity, courage, learning, inspiration)
Instant sharing of information whether positive or
negative

4. Key Performance Indicators
Tweets/ Retweets
Followers
Following
Listed
Alerts
Mentions
@[twitter username] replies

5. Personal Use
Stay connected with friends, family, news, and
businesses
Quick answers
Microblogging
Inspire yourself and others

6. Business Use
Connect with your customers to help promote your company and
brand
Customer feedback/updates so you can improve your product or
service
Builds brand loyalty and brand awareness
Helps optimize for searches
Market your brand for free to millions
“Twitter is Viral” (Dell has perfected this with their promotions)

7. Problems associated with Business
and Personal use
Privacy issues
False or misleading information
Real time information
Personal and business image
Can be addictive

8. Advertising Opportunities
Target niche markets
Target ads based on interests
Can run contest and promotions
Build your personal brand
Allows you to interact with customers and build
stronger relationships

9. References
"Blazing Minds." Blazing Minds. N.p., n.d. Web. 02 Nov. 2012.
<http://blazingminds.co.uk/twitter-personal/>.”
The Daily SEO Blog." SEOmoz. N.p., n.d. Web. 02 Nov. 2012.
<http://www.seomoz.org/blog/tracking-the-roi-of-social-media>."The
Globe and Mail."
The Globe and Mail. ANDRÉ -140-characters-at-a-
time/article573416/>. PICARD, 20 Mar. 2011. Web. 02 Nov. 2012.
<http://www.theglobeandmail.com/technology/digital-culture/social-
web/the-history-of-twitter
"Tweet Sort Twitter Marketing." Twitter Marketing Guide. N.p., n.d.
Web. 02 Nov. 2012. <http://tweetsort.com/>.