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InnovationandCreativity
Creativity and Creative Thinking
2
Pisano, Gary P. 2015. You Needan InnovationStrategy. 2015.
Plattner,Hasso,Meinel, Christoph andLeifer,Larry, [ed.]. 2014.
New York :Springer,2014.
Stone,Alexandra,et al. 2008. Washington :SCIENCE &
TECHNOLOGY POLICYINSTITUTE, 2008.
Silverstein,David ,Neil , DeCarlo andSlocum,Michael . 2008.
NewYork :Aueebach Publications, 2008.
3
.1
.2
.3
.4
.5
.6
.7
4
5
Systematic
6
Creativity
Novelty
http://www.masress.com/altaghieer/97595
7
.1
.2
.3
Commercialization
8
awareness that createdthem
Albert Einstein
9
(TAN,2007:343)
10
Creative persons
Creative(Adair, et al.,2004 pp.60-61)
11
(Adair,et al.,2004 pp.60-61)
.1
.2
.3Blinkeredthinking
.4
.5Serendipity
.6
.7
.8
.9
12
(Adair,et al.,2004 pp.60-61)
.10
.11Analogy
.12
.13
.14Suspendjudgement
.15
.16
.17
13
Noncreativepersons
(Adair, et al.,2004 p.59)
14
"I think thereisaworldmarket for maybe five computers Watson,presidentofIBM, 1943
"Televisionwon'tbe able toholdontoanymarketit capturesafter thefirstsixmonths.People willsoonget tiredofstaringat aplywoodboxeverynight
DarrylZanuck,executiveat 20thCenturyFox, 1946
"Thereisnoreasonanyone would want acomputerintheirhome
RobertStrohmeyer,The7Worst TechPredictions of All Time,
15
.1Fieldexpertise
.2Novelty
.3Intrinsic/InnerMotivation
Source:EverydayCreativity: Principlesfor Innovative Design.Dr.LarryG. Richards
(Weisberg, 2006 p. 59)
16
Cognitiveskills
*Creativity,aHandbookforteachers,WorldScientificPublishing,AI-GIRL TAN,NewJersey,2007:pp.315-316
17
18
Thinking
thoughts
theactivityofusing yourmindtoconsidersomething
19
Institution
Effective thinking
(Burger,etal.,2012 p.16)
20
.1
.2
.3neuroscience
.4
.5cognitive
science
21
.1( Concrete Thinking)
Abstract
.2ScientificObjective Thinking
Subjective
22
.4Critical
.5
.6Analytical
.7Systematic
.8Inquisitive
.9Creative
ThinkingStyles,Elena L. Grigorenko,RobertJ.Sternberg, International Handbook of Personalityand Intelligence,Part oftheseriesPerspectivesonIndividualDifferencespp 205-229
23
.1
.2
.3
24
25
(Burger & Starbird, The5 elements ofeffectivethinking, 2012)
26
In the bigpictureoforganizationalcapability,structuredinnovationisthe nextfrontierfor development andsystemization.(Silverstein,et al., 2008p.
16)
Systematic
Innovation
27
Intelligence
Artificial IntelligenceExpertsystems
28
https://www.collinsdictionary.com
29
Positive thinkingJudgment/Foresight
AdaptabilityCreativity
30
www.egulfinnovation.com
31
Intelligence assessment
Intelligence measurement
Intelligence Quotient: IQ
32
ThresholdTheory
Smart not Genius
Encyclopedia of Giftedness, Creativity, and Talent 1st Edition, 2009, by Barbara A. (Alane) Kerr(Editor) ** http://jamesclear.com/threshold-theory
33
I know quite certainly that I myself have no special talent.
Curiosity, obsession and dogged endurance, combined with
self-criticism, havebrought me tomy ideas.
Albert Einstein
(Burger, et al., 2012p.19)
34
Unorthodox
Thinking outside the box
35
MarkBeemanTheEurekaFactor:AhaMoments,CreativeInsight,andtheBrain
The EurekaFactor:AhaMoments,CreativeInsight,andtheBrainAuthors:John KouniosandMarkBeeman (2015)NewYork:RandomHouse.
* systemsviewof creativity(Weisberg , 2006 p. 62)
** (Weisberg , 2006 p. 59-90)
36
37
Fluency
Flexibility
Originality
(Sensitivitytothe problems
38
Problem
.1Well-defined
.2Poorly-defined
39
.1Apparentof Convetional Solutions
.2Minor Improvement
.3Major Improvement/ Inventions
.4NewConcepts
.5Discovery
40
J.P.Guilford(TAN,2007: 328-339)
.1Divergentthinking techniques
Checklists
.2Convergent thinking techniques
KJ-methodProgramEvaluation &
Review Technique, PERT
.3Combined techniques
.4Attitudinal technique
YogaHypnosis
ZEN
Formore:Takahashi, M(2006). .Tokyo:JUSEPress.
41
.1Vertical thinking
.2Lateral thinking
Thinking out ofthe box
Parallel
42
Lateral Thinking
43
.1
.2
.3
44
45
46
https://www.youtube.com/watch?v=1K6iX4rDzvg
47
https://www.youtube.com/watch?v=1K6iX4rDzvg
48
.1
.2
.3
49
https://www.kent.ac.uk/careers/sk/lateral.htm
50
51
.1
.2
.3SCAMPER
.4
TRIZ
52
Brainstorming
BrainstormingOsborne
.1
.2
.3
.4Pauling
53
Brainwriting
**https://en.wikipedia.org/wiki/Brainstorming#Osborn.27s_method
54
Bono's SixThinkingHats
DIY
(DeBono,1999) http://diytoolkit.org/tools/thinking-hats-2
55
56
SCAMPER
SCAMPER
Eberle,Bob (1 January1996). .
Prufrock PressInc.ISBN978-1-882664-24-5.
57
TRIZAltshuller
58
Theoryof Solving Inventive(invention-related)
Problems
,
59
.1
.2
.3
60
TRIZ General solution
Your Specificsolution
TRIZ General problem
Your specificproblem
61
Psychological Inertia
62
Systematic approach
63
Knowledge base
.1
.2
64
IDEALOUTCOME/ SYSTEM
Contradictions
TRIZTrends
AlgorithmforInventive Problem Solving
65
IDEALITY
IDEAL
RATIO
Ideality= Benefits/ ( Costs+ Harms)
66
Contradiction
Contradiction
.1
Technical
Physical
Administrative
Silverstein
67
68
69
.1
.2
.3
.4
.5
.6
.7
.8
70
Trimming
Separationprinciple
https://www.triz.co.uk/files/oxfordtriz_contradictions_matrix.pdf
71
.1
.2
.1
.2
.3
.1Anti-weightLift
liftingsyrfaceHydrofoilboat
72
Trendsof Evolution
Voice of product
Patterns of Evolution
73
Ideality
S-Curves
74
75
40Inventive Principles
1. Segmentation
2.Taking Out
3. Local quality
4.Asymmetry
5. Merging
6. Universality
7 Nested doll
8.Anti-weight
9. Preliminary anti-
action
10. Preliminary
action
11. Beforehand
cushioning
12. Equipotentiality
13
14. Spheroidality
15. Dynamics
16. Partial or
excessive actions
17.Another
dimension
18. Mechanical
vibration
19. Periodic action
20. Continuity of
useful action
21. Skipping
22
disguise
23. Feedback
24 Intermediary
25. Self-service
26. Copying
27. Cheap short-
living
28. Mechanics
substitution
29. Pneumatics and
hydraulics
30. Flexible shells
and thin films
31. Porous materials
32. Color changes
33. Homogeneity
34. Discarding and
recovering
35. Parameter
changes
36. Phase
transitions
37.Thermal
expansion
38. Strong oxidants
39. Inert
atmosphere
40.Composite
material
76
Separation/taking out
.1
.2
.3
.4
77
Segmentation
.1
.2
.3
78
Blessingin Disguise
.1Turbocharger
.2
.3
.4Metabolism
.5
79
Theother wayaround orInversion
.1
.2
.3
.4
.5
80
81
TRIZ For Dummies
9BoxesIdeality Audit
hazards orcauses ofproblems maps
Smart Little People
EffectsDatabase
Trimming
Ideality Plot
82
TRIZICS
TRIZICSCreatespace
83
84
TRIZ Tools
1. ThinkinginTimeandScale
2. EightTrendsofTechnicalEvolution
3. Uncovering andSolving Contradictions
4. Using the Principles
5. StandardSolutions forProblem Solving
6. SmartResources toFindtheRightSystemsandOvercomeConstraints
7. Understanding WhatWeWant
8. System Modelling andAnalysis
9. Accessing andUsingthe KnowledgeBases
10. Gettingto SolutionsandMinimising Risks
Source: www.triz.co.uk
85
86
(Silverstein, etal.,2008 pp.29-30)
Johnson &
JohnsonBMWKimberly-ClarkBoeingKodakBordenLG
Lockheed MartinCaterpillarMcDonnell DouglasMotorola
NASADaimler-Chrysler PfizerDelphiProctor & Gamble IBM
ToyotaIntel
87
TRIZ
Silvertstein 2008 , 215-232
88
89
David Silverstein and others2008, 23
90
Extraordinary people are just ordinary people who
are thinking differently and that could be you.
(Burger, et al., 2012 p. 21)
91
MindTools
The TRIZ Journal
Oxford Creativity
92

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