1. In the presentation I am going to be
discussing whether or not we challenged
the forms and conventions of real media
products.
I am going to be comparing our music video
to various other music videos to compare
the forms and conventions.

2. We decided to follow the same beginning of Rick Ross feat Drake French
Montana - Stay Schemin music video, as we thought it looks
professional, and it also shows the viewer who is featured in the film and
also the song name, as the knowing this will create a sense of
understanding when watching the music video. However we decided to
challenge this convention and put both pieces of information onto one
shot, instead of two. We also found through our research that many
videos have credits at the beginning, but we decided to again challenge
this convention and have part credits at the beginning and also at the
end.

3. When constructing my researching and planning I came across Dappy-
No Regrets music video, this gave me the idea to create an
establishing shot in the same manor with placing the artist in front a
famous landmark, but at the same time we’d thought to challenge
this convention by making the artist face the camera instead having
his back turned to it.

4. As shown in this video, it follows the typical
convention of having a girls/models
performing in a RnB/ Hip-Hop videos,
however we fully challenged this by not
including models/ girls in our music video.
However our video did not need any female
performers as our soundtrack to the music
video does not need any models as the song
will not resemble any match between the
video and a female performer.

5. Another convention of Hip-Pop/ RnB music video is that they have many
shots from the side, where the artist is over looking a balcony or an
edge. This was a convention we chose to follow as our artist is
predominantly an Hip-Pop/ RnB artist therefore wanted to shoot a video
which represents those genres.

6. Another convention which is used within Hip-Pop/RnB music
videos is the use of dissolve effects and variable focus especially
when the artist is talking about a certain topic, where it allows
the visual effects to be used promoting a meaning to the viewer.

7. Through my analysis of music videos I found out that many music
videos capture famous landmarks or birds eye view shots of famous
cities as we didn’t not have the major budgets of professional videos
we therefore we thought of challenging this and interpreted the
same concept behind our music video but with the artist in front or
beside landmarks of London as the song is about London.