1. Target Audience Research – Conclusions
0
1
2
3
4
5
6
7
8
Janay (f) Robert (m) Rahul (m) Julio (m)
Males
Female
Everybody's resultscombined
Males
Females
These results shows that we had used
a sample size of 40 people. 50% of our
respondents were males and 50% were
females. We chose this proportion
because our target audience consists of
both males and females. Janay, the
only female in our group, received
results mostly from females. This was
helpful as it helped to bring the total
results to be 50/50 between males and
females as Robert’s results were mostly
from males.

2. 0
5
10
15
20
25
FavouriteAspectsof a Music Video
The Performance
A Narrative
A Concept
Visual/Visual Art
CGI/Animation
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5
10
15
20
25
30
FavouriteMusical Genres
Hip-Hop
RnB
Rock
Soft Rock
Acoustic
Folk
Electronic
House
Garage
Dubstep
Drum and Bass
Pop
Genres Not Mentioned
Our results show us that by far, our sample’s most popular genre was Hip-Hop and
RnB. The reason for this could be because the majority of our respondents were
Asian and they tend to typically favour these genres compared to the rest of the other
genres. Other genres, like Rock, Electronic Dubstep and Pop were fairly at
consistent levels. These tend to be favoured mostly by White males and females.
Folk music was the least popular, mostly likely because it is most favoured by older
people but only 2 people who were +41 participated in the survey. This however may
be not important as they are not particularly our target audience. A few genres that
were not given mention as selections were bought up by respondants like Regge,
Bashment and Metal
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Visual Art was the most popular option, with narrative being second. Performance
was the second least popular option. This was surprising as most big budget music
videos (for example Lady Gaga and Rihanna) are performance based music videos,
with some narrative playing a part.

3. Age Make-up of TotalResults
Under 15s
16-24
25-30
31-40
41+
Racial Make up of Total Results
White
Black
Asian
Mixed
Other

4. Should a Music Video of a Particular Genre Stick to a ParticualrStyle
Yes
No
Number of People Who Watch MusicVideosMade by Independent/Unsigned Artists
Yes
No
Do Not Know
Majority of respondents answered that
they do listen to independant/unsigned
music. The majority of those who
answered yes were those who listen to
Dubstep, Drum and Bass and Acoustic
music. Those who answered ‘No’ and
‘Do Not Know’ were mostly those who
ticked Hip-Hop, RnB and Pop music.

5. 0
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14
16
18
InteriorStudio External
Locatation
Mixture Doesn't Matter
Preferance of Wherea Music Video Should Be Shot At
Preferance of Where a Music Video
Should Be Shot At
0
5
10
15
20
25
Yes Positively No Positively Yes
Negetively
No Negetively Depends on
the Genre
Opinons Changed by a Music Video
Opinons Changedby a Music Video
The majority answered that a music did change their opinion of a song because of a
music video. This is interesting as Pop music is often associated with fancy and big
budget music videos, yet in our survey, this was the least popular genre. Therefore,
perhaps the music industry relies on the music video, rather than the actual song, to
get a single high the singles chart.
The majority had responded
by saying the it doesn’t
necessarily matter on where a
music video should be shot.
Perhaps indicating that it is
more so the creativity of the
music video that keeps the
audience watching.

6. 0
2
4
6
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10
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14
16
18
InteriorStudio External
Locatation
Mixture Doesn't Matter
Preferance of Wherea Music Video Should Be Shot At
Preferance of Where a Music Video
Should Be Shot At
0
5
10
15
20
25
Yes Positively No Positively Yes
Negetively
No Negetively Depends on
the Genre
Opinons Changed by a Music Video
Opinons Changedby a Music Video
The majority answered that a music did change their opinion of a song because of a
music video. This is interesting as Pop music is often associated with fancy and big
budget music videos, yet in our survey, this was the least popular genre. Therefore,
perhaps the music industry relies on the music video, rather than the actual song, to
get a single high the singles chart.
The majority had responded
by saying the it doesn’t
necessarily matter on where a
music video should be shot.
Perhaps indicating that it is
more so the creativity of the
music video that keeps the
audience watching.