There is no doubt that content, conversations and usage of dark social is growing. Chats, closed communities, groups and direct messages are fast becoming the number one way for people to communicate online. This presentation talks about the Dark Social trends thats upon us, and how as marketers we can leverage #darksocial to reach more customers and spread more content! If you'd like to chat more about Dark Social, get in touch ---> kirsty@wepushmedia.com

1. Hi. I’m Kirsty Sharman from WePushMedia.com.

2. www.wepushmedia.com hello@wepushmedia.com

3. Co-Founded Africa’s
largest Influencer
Marketing Platform.
30 000+ influencers,
6000 marketers.
www.wepushmedia.com hello@wepushmedia.com
500+
Brands
Barclays, Lego,
Vodacom,
Lufthansa,
Microsoft, PayPal,
Burger King, Etc!
5
Years
Background in
performance
media and digital
press.

4. Today we’re going to talk about Dark Social.

5. “Dark social is a term coined by Alexis C. Madrigal, a senior
editor at The Atlantic, to refer to the social sharing of
content that occurs outside of what can be measured by
Web analytics programs.”

6. So. How big is Dark Social? Really.

7. Based on a sample of 100 million posts published in 2017, social sharing of
content has been cut in half since 2015.

8. In the last year-and-a-half, Dark Social shares as a percent of on-site
shares jumped from 69% to 84% globally.

10. “Vice Media, one of the most closely watched companies to have built a
large, young audience, missed its 2017 revenue targets by $100m”
BuzzFeed, which specialises in news and entertainment — and has
pushed heavily into video — also missed its targets for the year.
Mashable, once among the most talked about online news operations,
was recently sold for a knockdown price.

11. Ok, so Dark Social is big.

12. Here are six tips on how to leverage it...

13. 1) Organic reach is back!
Tip: Social Networks are
currently overcompensating
for the mess that was called a
‘news feed’ in 2017 - they see
group content as highly
valuable, and filter it to the top!
Everyone is going after
comment trains on the feed,
try do it in groups instead ;)

14. 2) Content Distribution has a new starting point
Tip: Outreach has changed!
Find closed groups and
communities that are
interested in your niche, and
you’ll find an efficient (FREE)
way to get your content in
front of the right people, at the
right time.
tgram.io

15. 3) Design for one-to-one conversations, not one-to-many
Tip: If email marketing taught
us one thing, it’s that
personalization makes an
impact. When chatting to your
customers off the feed, use
the opportunity to get
personal.

16. 4) Dark Social is more than just messenger apps
Tip: Fortune favours the brave!
If you build your marketing
plan knowing the next trend,
you’ll be one step ahead of
your competitors.

17. 5) Scaling conversations will be our next challenge
Tip: Learn about this now, it
will be a BIG career advantage
in the years to come.

18. 6) Think about your CTA, it’s time to try something new!
Tip: We’ve spent years
mastering the art of getting
people to click. Now it’s time
to master the art of getting
people to chat!

19. Still not sure? Let’s run an experiment...

20. IG: @KirstyCarrot

21. How many of you shared via Story?
How many shared via Direct Message?
How many of you planned for either of those options on
your last marketing campaign?

22. THANK YOU
KIRSTY@WEPUSHMEDIA.COM | WEPUSHMEDIA.COM