Your social media message has incredible power and can be used to market your personal brand all the way through to mentoring those who are connected to you and those you lead. This presentation explores the power of social media as a tool for good and gives practical advice for developing your personal brand online so that your social media message yields the maximum potential it contains.

1. From Marketing to
Mentoring
the power of your message
Brendan Ihmig
www.brendanihmig.com

2. We live in a
Hyper Connected
world

3. We live in a
Message & Moment
community

4. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
175
301
328
500
709
2010
Pinterest
Snapchat
Twitter
LinkedIn
Instagram
Facebook
0 500 1000 1500 2000 2500
Top Social Media Platforms
Ranked by Monthly Active Users (MAU)
Users in millions

5. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com

6. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
2.6
263.5
326.4
1342.5
1388.2
2010.0
Namibia
Indonesia
USA
India
China
Facebook
0.0 500.0 1000.0 1500.0 2000.0 2500.0
Global Population
Ranked by Country
Population in millions

7. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
We live in
Message & Moment
community

8. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com

9. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
Attention economics is an approach to the
management of information that treats
human attention as a scarce commodity, and
applies economic theory to solve various
information management problems.
www.wikipedia.org
Attention Economy

10. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
Information
Old definition: That which informs / New definition: That which…
Attention
Mental action of selectively focusing on something; regarding it as more
interesting, more important or having more value than something else
Commodity
Marketable item produced to satisfy wants or needs
Economics
Social science concerned chiefly with description and analysis of the
production, distribution, and consumption of
goods and services

11. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
“..in an information-rich world,
the wealth of information means a death
of something else: a scarcity of whatever it is
that information consumes.
What information consumes is rather obvious:
it consumes the attention of its recipients!”
Herbert A. Simon (1971)

12. “Knowledge is power.
Information is power.
The secreting or hoarding of knowledge or
information may be an act of tyranny
camouflaged as humility.”
Robin Morgan
www.brendanihmig.com

13. “Great responsibility
follows inseparably from
great power.”
Voltaire (1700’s)
www.brendanihmig.com

14. “With great power
comes great responsibility!”
Uncle Ben (Spiderman 2002)
www.brendanihmig.com

15. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
All content is derived from our social nature,
which is driven by the need to be
in community or relationship with others,
which in turn is incentivised by
approval and acceptance
CONTENT

16. “Content is power.
The hoarding of content may be an act of
tyranny camouflaged as humility.”
Brendan Ihmig
www.brendanihmig.com

17. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
The setting for communicating content
so that it can be fully understood
CONTEXT

18. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
The way you communicate your content
is your cadence.
It is the tonality of your personality.
CADENCE

19. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
Personal Website, Personal Blog,
Facebook, Twitter, Linkedin, Pinterest,
SnapChat, Instagram, YouTube,
Newsletters etc
CHANNEL

20. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
CONENT
CONTENT
CADENCE
CHANNEL

21. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
The unique Content you create
within a specific Context,
delivered via a Channel,
with your personal Cadence,
becomes your personal
brand
Personal Brand

22. “With great power
comes great responsibility!”
Uncle Ben (Spiderman 2002)
www.brendanihmig.com

23. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
From
marketing messages
to
mentoring moments

24. From
Marketing
to
Mentoring
the power of your message
www.brendanihmig.com
081 288 0708
info@brendanihmig.com
www.brendanihmig.com