If we told you that 10 years from now every Education Business would have a referral program, wouldn't you want to be the brand that gets there first and wins the most? This online workshop is for EdTech startups, online schools, education centers, and all other formal, informal and non-formal education businesses that are looking to get referrals. We'll show you ⤵️ ✅ Why referral programs are becoming so popular in the Education Sector ✅ Examples of Education Businesses using referral programs to grow ✅ How to build and structure your own referral program for your Education Business ✅ How to market your referral program to your customers and start getting more referrals today

1. An online workshop hosted by Kirsty Sharman
How To Accelerate The Growth
Of Your Finance Business
Through Referrals
Education Business

2. Kirsty Sharman
Entrepreneur & Founder
of Referral Factory 🚀
Who Am I?

3. 500+
Brands
10
Years
Background in
performance
media, influencer
marketing, growth
hacking, and
referral marketing.
Barclays,
Lego,
Vodacom,
Microsoft,
PayPal,
Yoco,
And More!

4. Table of Contents
Why Launch A Referral Program?
Why Referral Programs Are So Popular In The Education Sector?
How To Structure Your Own Referral Program For Success?
Q&A
Examples Of Using Referrals To Grow
Education Businesses
LIVE WORKSHOP - How To Build Your Education Referral Program

5. Why Launch A Referral Program?

6. 83% of customers are willing to provide referrals,
yet only 29% of those customers actually do.

7. Paid Marketing
Referral Marketing
_________________________
Referred leads are 2x
more likely to convert
than leads acquired
through paid
marketing channels.

8. Why Referral Programs Are So
Popular In The Education Sector?

9. People trust
recommendations
CPL is
cheaper
Referred leads are
2x more likely
to convert
It's a
win-win

10. Examples Of Education Businesses
Using Referrals To Grow

11. Coursera Codecademy
What can we learn from Coursera?
Coursera used the Give and Get principle. For every referral
purchase, both the referrer and the referred friend get 50% off a
course or the first month of a specialization subscription.
Coursera made the sending referral process much easier by making
all the essential elements easier - headlines, sharing buttons, etc.
What can we learn from Codecademy?
Once you become a Pro member, you can start referring friends
to Codeacademy. If you refer a client, you get a percentage of
the revenue they spend. This encourages users to refer HIGH
QUALITY leads that are likely to spend, because their reward is
dependent on it.

12. Wakelet
12384 members brought >>> 11883 members
Users who invite friends to the #WakeletCommunityWeek
event, get the chance to win a prize. The referrer with the
most referrals would receive a brand new iPad.

13. TOOTRiS
If you refer TOOTRiS to your childcare colleague,
you and your referral will receive a $100 gift card
once you both become enrollment ready on TOOTRiS.
1661 members brought >>> 335 members

14. Learners Edge
261 members brought >>> 156 members
Edge - One-to-One Online Lessons in
Math and English platform offers a PHP 500
if users refer their friends to enroll on Edge.
Successful referral Enrollment = Prize.

15. Spark it
112 members brought >>> 39 members
Spark it used a referral program for spreading the word
about the critical issues that parents encounter on a daily
basis. By referring the event to as many parents as
possible, parents get the chance to win a special gift.

16. How To Structure Your Own
Referral Program For Success?

17. A single-sided referral program is where the
person referring gets a reward (say $30). A
double-sided referral program is where the
person referring gets a reward (say $15). And
the person invited gets an incentive to convert
(say a $15 discount).
DOUBLE SIDED REFERRAL PROGRAMS
= MORE REFERRALS THAT CONVERT

18. Making it easy for your customers to refer their friends is
key to a successful referral program. Referring to friends
via Whatsapp or Text always drives better results
than referring to friends via Facebook or Twitter - this is
because one-to-one messages drive more
engagement than one-to-many does.
ENCOURAGE SHARING ON
DARK SOCIAL (ONE-TO-ONE)

19. REWARD IN YOUR OWN CURRENCY TO
DRIVE ACQUISITION + RETENTION
Skillshare showcases a great example of this -
You can earn 40% of revenue, up to $67 for each
new customer that starts their paid membership.

20. www.referral-factory.com