Social media for business


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Using social media for business

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  • Quick show of hands... Who’s using Facebook for their business? And what about Twitter?
  • . “Coca-Cola saw around 270,000 monthly unique users on its own sites but 22.5 million on” Emily White, Facebook's director of local. 
  • Social media for business

    1. 1. Social Media for Business Phil Shackleton: @limeybloke Mixd : @mixd
    2. 2. #mixdsocial <ul><li>“ Watching @limeybloke’s awesome talk at #mixdsocial” </li></ul>
    3. 3. Who am I? <ul><li>Phil Shackleton </li></ul><ul><li>Digital Director and Partner at Mixd </li></ul><ul><li>12 years in digital and marketing experience including work for the Department for Work and Pensions, Yorkshire Forward, Bupa & Interflora </li></ul><ul><li>Find me at </li></ul>
    4. 4. Today... <ul><li>What is Social Media? </li></ul><ul><li>The current social media landscape </li></ul><ul><li>How business can benefit from social media </li></ul><ul><li>Social media tools </li></ul><ul><li>The future... </li></ul>
    5. 5. Hands up!
    6. 6. So what exactly is Social Media?
    7. 7. <ul><li>An umbrella term that defines the various activities that integrate technology and social interaction. </li></ul>An umbrella term that defines the various activities that integrate technology and social interaction.
    8. 8. Which is just a fancy way to describe the billions of conversations happening online all the time. Which is just a fancy way to describe the billions of conversations happening online all the time.
    9. 9. Adding a “Like” button to your website is not social media!
    10. 10. <ul><li>“ A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.” </li></ul>Wikipedia:
    11. 11. “ The best way of getting people talking is to make it the best possible experience” The Guardian.
    12. 12. The current Social Media landscape
    13. 16. 250 million people use Facebook every day from a membership of more than 500 million worldwide, and more than one third of those access the site through mobile.
    14. 17. Facebook brand pages attract far higher traffic than official brand websites
    15. 18. Twitter launched in 2006!
    16. 19. From Stephen Fry's thoughts to the recent super-injunction, the micro-blogging site has changed the way we communicate.
    17. 21. Location based services
    18. 22. A location-based service (LBS) is an information service that makes use of the geographical position of your mobile device.
    19. 23. Foursquare enables users to have access to community-created advice on what is worth doing.
    20. 26. Social media is changing the way we communicate…
    21. 27. 2010 saw an evolution in the way people consume on mobile and across the web.
    22. 31. Brand reputation
    23. 32. Newcastle United set Twitter guidelines for players.
    24. 33. 2011 the year of Mobile!
    25. 34. Remember this?
    26. 38. How can business benefit from Social Media?
    27. 52. Twitter benefits business <ul><li>Twitter offers a new and innovative way to drive new traffic to your website </li></ul><ul><li>Engage with a new audience, share opinions, tools, resources, find new suppliers, connect with new people, and demonstrate your knowledge. </li></ul>
    28. 53. Social media tactics employed
    29. 54. Use of Facebook
    30. 55. Use of Twitter
    31. 56. 54% of companies now use some sort of Buzz monitoring tool
    32. 57. Companies are often neglecting to dedicate enough resources to manage social media.
    33. 58. Social tools
    34. 59. Tools to help... <ul><li>Team tools: CoTweet, HootSuite Assign Tweets / replies; post-date Tweets; one account at multiple administrators / locations. </li></ul><ul><li>Analysis and research: Klout, Twitter Grader, Social Mention, Twitalyzer, Trendistic Measure online influence. </li></ul>
    35. 60. The future…
    36. 61. &quot;Social is not just about sharing connections, it's about providing different ways for people to interact and 2011 will see more and more things become social.” Sophy Silver - Facebook's UK & Ireland PR chief.
    37. 62. Facebook's on-site payment system, which is currently used only for gaming, may be extended to be used with on-site commerce
    38. 63. Twitter is reportedly in talks with potential purchasers, including Facebook and Google, over an acquisition which would value the micro-blogging site at $10bn.
    39. 64. ...and that’s it for now! <ul><li>Hope this has given you an insight into the effectiveness of social media for business... ...but there’s so much more and it’s developing all the time. So why not follow @mixd and you’ll hear about it when we do! Phil Shackleton: @limeybloke </li></ul>