If we told you that 10 years from now every Finance Business would have a referral program, wouldn't you want to be the brand that gets there first and wins the most? This online workshop is for FinTech startups, accounting firms, investment houses, and all other finance businesses that are looking to get more referrals. We'll show you ⤵️ ✅ Why referral programs are becoming so popular in the Finance Sector ✅ Examples of Finance Businesses using referral programs to grow ✅ How to build and structure your own referral program for your Finance Business ✅ How to market your referral program to your customers and start getting more referrals today

1. An online workshop hosted by Kirsty Sharman
How To Accelerate The Growth
Of Your Finance Business
Through Referrals
Finance Business

2. Kirsty Sharman
Entrepreneur & Founder
of Referral Factory 🚀
Who Am I?

3. 500+
Brands
10
Years
Background in
performance
media, influencer
marketing, growth
hacking, and
referral marketing.
Barclays,
Lego,
Vodacom,
Microsoft,
PayPal,
Yoco,
And More!

4. Table of Contents
What Is A Referral Program?
How To Structure Your Own Referral Program For Success?
Q&A
Why Referral Programs Are So Popular In The Finance Sector?
Examples Of Using Referrals To Grow
Finance Businesses
How To Market Your Finance Referral Program?
LIVE WORKSHOP - How To Build Your Finance Referral Program

5. What Is A Referral Program?

6. 83% of customers are willing to provide referrals,
yet only 29% of those customers actually do.

7. Paid Marketing
Referral Marketing
Referred leads are 2x
more likely to convert
than leads acquired
through paid
marketing channels.

8. Why Referral Programs Are So
Popular In The Finance Sector?

9. People trust
recommendations
CPL is
cheaper
Referred leads are
2x more likely
to convert
It's a
win-win

10. Examples Of Finance Businesses
Using Referrals To Grow

11. Tangerine PensionBee
What can we learn from Tangerine?
Tangerine rewarded new users with $50 when they opened a
Tangerine account via a friend’s Orange Key and a deposit of $250.
The messaging here is direct and transparency is on a high level
that’s why it incentivizes people to refer their friends.
What can we learn from PensionBee?
Referring users and their friends had a reward of £50 added to each
of their pensions when the friend transferred a pension to the app.
Offering an incentive increases the chances of a new user activation
and encourages friends to set up accounts to receive the reward.

12. Investor Weekend III Edition
32630 members brought >>> 18330 members
If users register for the Investor Weekend III Edition
program and refer their friends, they earn
points and have the chance to win fabulous prizes.
More referrals = more points = more chances to win.

13. Reeves Independent
Reeves Independent built a double-sided
referral program. If users refer their friends
to Reeves Independent, they both win
£100 Amazon gift card.
853 members brought >>> 325 members

14. Shecluded
Shecluded promoted its webinar through a referral
program by asking its users to share the webinar with
at least 5 women. If they do, they get access to all their
business planning tools.
677 members brought >>> 488 members

15. Tigger Finance
With Tigger Finance's referral program, users
refer their friends to subscribe to the presale.
If they do, they earn a 2% commission
in Tigger tokens. A referral program made
for lead generation.
449 members brought >>> 247 members

16. How To Structure Your Own
Referral Program For Success

17. A single-sided referral program is where the
person referring gets a reward (say $30). A
double-sided referral program is where the
person referring gets a reward (say $15). And
the person invited gets an incentive to convert
(say a $15 discount).
DOUBLE SIDED REFERRAL PROGRAMS
= MORE REFERRALS THAT CONVERT

18. Making it easy for your customers to refer their friends is
key to a successful finance referral program. Referring to
friends via Whatsapp or Text always drives better results
than referring to friends via Facebook or Twitter - this is
because one-to-one messages drive more
engagement than one-to-many does.
ENCOURAGE SHARING ON
DARK SOCIAL (ONE-TO-ONE)
Michael Brown
Online

19. REWARD IN YOUR OWN CURRENCY TO
DRIVE ACQUISITION + RETENTION
Revolut showcases a great example of this - Give your
friends £10 and you'll Get £10. You'll get £10 for the
successful referral action if your friend - signs up, adds
money via bank transfer or card, verifies identity, and
orders a physical card. And they will get £10 after their
first card payment is completed.

20. How To Market Your
Finance Referral Program?

21. Invite your customers to join
your finance referral program by putting
it in your staff's email signatures
Ask people to join your referral program on
social media, i.e. Linkedin #1 channel for
finance companies
Ask your happy customers, in an email
announcement, to spread the word
about your finance services!
Add your finance referral program widget
to your digital assets: website,
portal, etc.
Include your finance referral program
on your customer's monthly report
Add your referral program link
to your financial statements

22. www.referral-factory.com