Webinar hosted by Kirsty Sharman, founder of https://referral-factory.com (a platform that allows you to build your own referral program without any code). If we told you 10 years from now every business would have a referral program, wouldn't you want to be the brand that gets there first and win the most? The fastest-growing marketing channel - statistically proven to get you, customers who buy sooner, spend more and stay longer. Referral programs put your customer at the center of your marketing by making it easy for them to spread the word about your business. In this webinar, we'll show you how to ride the referral marketing wave on its way up. After this webinar, you will know👇 🚀 Why running a referral program is the best way to get qualified leads and grow your business. 🚀 Why referral marketing is more reliable and sustainable than paid marketing (PPC). 🚀 How to reclaim higher ROI at far less of an expense with referral marketing. 🚀 What’s the secret sauce for your referral program's success.

1. A Webinar hosted by Kirsty Sharman
How to Win More Customers
Using Referral Marketing 🚀

2. Kirsty Sharman
Entrepreneur & Founder
of Referral Factory 🚀
Who Am I?

3. 500+
Brands
10
Years
Background in
performance
media, influencer
marketing, growth
hacking, and
referral marketing.
Barclays,
Lego,
Vodacom,
Microsoft,
PayPal,
Yoco,
And More!

4. What is Referral Marketing?
Examples Of Early Adopter Referral Programs
How To Structure Your Referral Program For Success
B2B vs B2C Referral Programs
Secret Sauce For Referral Success
Q&A
Table of Contents
Why This Topic Matters

5. Why This Topic Matters?

6. Companies
struggle to find
quality leads...
_________
Harder & harder
to be noticed...
_________
CPA's are only
going up...
_________

7. What is Referral Marketing?

8. Nice! How
about sharing
the love with your
friends too?
I love your
stuff I'll be
back for
more!
I love your
stuff I'll be
back for
more!
Ok cool
Thanks!
A shopkeeper talks to his customer...
This is Referral Marketing

9. 83% of customers are willing to provide referrals,
yet only 29% of those customers actually do.

10. Paid Marketing
Referral Marketing
_________________________
Referred leads are 2x
more likely to convert
than leads acquired
through paid
marketing channels.

11. Examples Of Early Adopter
Referral Programs

12. DropBox Used a Referral Program to
Grow 3900% in 15 Months
AirBNB's Referral Program Boosted
Daily Bookings by 300%
What can we learn from Dropbox?
If you align the reward with something your customers can only get
via referring, or paying, you’ll see great traction.
What can we learn from AirBNB?
Create a talking point for your customers, so rather than referring a
friend to AIRBNB, they asked users to share their love of travel.

13. Reeves Got a 100% Conversion Rate on All
Leads Generated via Their Referral Program
Influencer Referral Program: How
MVSN TV Got 9067 Referrals
What can we learn from Reeves?
When it comes to money, people trust their friends and family far more than
google reviews. Reeves generated 200 leads through their referral program
in month one - every single one converted into a paying customer.
What can we learn from MVSN?
They leveraged the social media reach of their influencers to generate
relevant leads and the only way to watch the fight was to download
the app so they used an incentive that enticed their audience.

14. How To Structure Your Referral
Program For Success

15. DOUBLE SIDED REFERRAL PROGRAMS
= MORE REFERRALS THAT CONVERT
A single-sided referral program is where the
person referring gets a reward (say $30). A
double-sided referral program is where the
person referring gets a reward (say $15). And
the person invited gets an incentive to convert
(say a $15 discount).
_________________________

16. MAKE IT EASY FOR YOUR
CUSTOMERS TO REFER!
Making it easy for your customers to refer their
friends is key to a successful referral program.
Referring to friends via Whatsapp or Text always
drives better results than referring to friends via
Facebook or Twitter - this is because it’s a one-
to-one message, not a one-to-many message.
_________________________

17. REWARD IN YOUR OWN
CURRENCY TO DRIVE
ACQUISITION + RETENTION
Sixt showcases a great example of this - if you get
a reward, you’ll have to rent another car to access
it. Your friend will also get vouchers, and those
can only be used one at a time so they will need
to make three rentals to unlock the full incentive.
_________________________

18. B2B vs B2C Referral Programs

19. Incentives
Rational Purchasing
Optimize for Email & LinkedIn
Rewards
Emotional Buying
Optimize for Chat Messengers:
WhatsApp, iMessage
_________________________
B2B VS B2C

20. Secret Sauce For Referral Success

21. Three simple ways to ensure referral marketing success;
Have a plan to market your
referral program.
Offer an incentive or reward that
people actually want;
Reward the right person;

22. Kirsty Sharman
Any questions?
Q&A

23. Gift Time!

24. Grab Your Gift
Sign up to get 20% off.
Join our startup program & get 40% off
& priority support for the first 12 months.
On ALL plans, including Enterprise.
Claim Your Referral Program: 🌐 https://referral-factory.com

25. kirsty@referral-factory.com
in/kirstysharman
twitter.com/kirstycarrot
https://referral-factory.com/
Thanks For Joining!