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Helsinki School of Economics SUmmer Course material.

Published in: Technology, Business
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  1. 1. Get people talk about your stuff
  2. 2. Viral marketing Word-of-mouth Buzz
  3. 3. Definition of Buzz <ul><li>Buzz captures the attention of consumers - and the media - to the point where talking about your brand or company becomes entertaining, fascinating, and newsworthy. </li></ul>
  4. 5. HOW TO DO IT?
  5. 6. Push the taboo button to start conversations
  6. 8. <ul><li>Herbal Essence shampoo commercial showing women making a lot of noise while washing her hair. </li></ul><ul><li>“ organic” or “orgasmic” </li></ul>
  7. 9. Push the unusual button to start conversations
  8. 10. <ul><li>How to sell deodorant? </li></ul><ul><li>Set up an airline! </li></ul>
  9. 11. <ul><li>Wanna build a dating service? </li></ul><ul><li>Segmentation can be unusual. </li></ul><ul><li> </li></ul>
  10. 12. Push the outrageous button to start conversations
  11. 13. <ul><li>How to market eCommerce site? </li></ul><ul><li>Ask a small city to change their name according to your brand! </li></ul>
  12. 14. Push the hilarious button to start conversations
  13. 15. ELÄMÄ ON!
  14. 17. Push the remarkable button to start conversations
  15. 18. <ul><li>Napster </li></ul><ul><li>Skype </li></ul>
  16. 19. Push the secrets button to start conversations
  17. 20. <ul><li>“ pst dude, did you already have a Google Gmail?” </li></ul>
  18. 21. <ul><li>2nd secret: capture media </li></ul><ul><li>3rd secret: advertise for attention </li></ul><ul><li>4th secret: climb Buzz Everest </li></ul><ul><li>5th secret: discover creativity </li></ul><ul><li>6th secret: police your product </li></ul>