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How Technology & Storytelling Can Impact Brands
- 1. @ShaneSnow The Evolution of Media: How Technology & Content Can Impact a Brand & the Bottom Line
- 5. X
- 14. 14
- 16. Great stories build relationships. z
- 17. Great stories make us care. z
- 18. Research Storytelling can break down barriers to foster “compassion, tolerance, and respect for difference.” z
- 22. “The activity of storytelling has an impact on participants' interpersonal relationships, empathy, and sense of connectedness.” Research z
- 25. We’re programmed for stories. z
- 31. 1,2 Demandmetric: http://www.demandmetric.com/content/content-marketing-infographic 3 ContentPlus: http://www.contentplus.co.uk/marketing-resources/infographics/anatomy-of-content-marketing/ Brand content works. In 2014, companies spent a 100 bazillion dollars on content. 3X more leads than traditional marketing2 70% of consumers prefer to get to know a company via articles, not ads3 62% less expensive than traditional marketing1 z
- 32. (Google it!) State of Content Marketing 2015 z
- 33. Talent + Printing press + Trucks z
- 34. Talent + Printing press + Trucks Internet z
- 36. CONTENT MATRIX
- 37. CONTENT MATRIX Interests & values Company & customers Products & services
- 38. CONTENT MATRIX Timely Seasonal Evergreen Interests & values Company & customers Products & services
- 39. CONTENT MATRIX Timely Seasonal Evergreen Interests & values Company & customers Products & services
- 40. American Express OPEN Forum z
- 41. AMEX OPEN FORUM Timely Seasonal Evergreen Interests & values Company & customers Products & services
- 42. AmEx Small Business Saturday z
- 43. AmEx Small Business Saturday z
- 44. SMALL BUSINESS SATURDAY Timely Seasonal Evergreen Interests & values Company & customers Products & services
- 45. Multimedia @ GE Reports z
- 46. CONTENT MATRIX Timely Seasonal Evergreen Interests & values Company & customers Products & services
- 48. UNIVERSAL INFOGRAPHICS Timely Seasonal Evergreen Interests & values Company & customers Products & services
- 50. COCA-COLA JOURNEY Timely Seasonal Evergreen Interests & values Company & customers Products & services
- 51. Telling products’ stories @ Groupon z
- 52. GROUPON STORIES Timely Seasonal Evergreen Interests & values Company & customers Products & services
- 54. 54 Build a better media world z
- 55. 55 How we use content + technology to grow our own business z
- 59. $700
- 61. $700 $700 10 days later 2 days later
- 62. $700 $700 10 days later 2 days later $900
- 63. $700 $700 10 days later 2 days later Email from Sales $900 $350
- 64. Sales revenue: $41,000 Sales cost: $6,500 Sales ROI: 6.3x Content revenue: $41,000 Content cost: $2,650 Content ROI: 15.5x Maths z
- 68. “It is better to tell the truth.”
- 69. To build lasting relationships and make people truly care, we must follow journalism’s #1 tenet: Don’t deceive.
- 72. They started helping people. z
- 74. Content marketing only works when you give. z