To be passionate in anticipating and providing the best
vehicles and experience that excite our customers globally.
Most admired by our customers, employees, business partners,
and shareholders for the experience and value they enjoy
from us being with us.
Inclusion, Integrity, Accountability, Innovation, Customer
Passion of Excellence, Agility, Concern for Environment
Tata Motors limited is India's largest automobile company, with consolidated revenues of INR
1,88,818 crores in 2012-13. It is also the world's fourth largest truck and bus manufacturer.
The Tata Motors group's over 60,000 employees established in 1945. The company's
dealership, sales, services and spare parts network comprises over 3,500 touch points.
Tata Motors also introduced India's first sports utility vehicle in 1991 and in 1998, the Tata
first fully indigenous passenger car. In January 2008, Tata Motors unveiled its people's car, the
Tata Motors, also listed in the New York Stock Exchange has emerged as an international
Strategic alliance with Fiat in 2005. Premier Acquisitions Jaguar, Land rover and Daewoo,
acquired in 2008 and 2004.
The company's manufacturing base in India is spread across Jamshedpur, Pune, Lucknow,
Pantnagar, Sanand and Dharwad.
Rs Crores FY 13 FY 12 % Change Q4 FY 13 Q4 FY 12 % Change
Net Revenue 188,818 165,654 14% 56,002 50,908 10%
EBITDA 26,569 23,700 12% 8,329 7,179 16%
EBITDA % 14.1% 14.3% (20 bps) 14.9% 14.1% 80 bps
PAT 9,893 13,517 (27%) 3,945 6,234 (37%)
Jaguar Land Rover continues to drive improved business performance.
The Board of Directors recommended a dividend of Rs. 2 per Ordinary Share of Rs. 2/- each and Rs.
2.10 per A Ordinary Share of Rs. 2/- each for FY 2012-13 ( Rs 4.00 per Ordinary Share of Rs. 2/- each and
Rs. 4.10 per A Ordinary Share of Rs. 2/- each in FY 2011-12 )
Encouragement to fuel efficient vehicles.
Infrastructure for testing, Certification and homologation will be created under NATRIP in the three major auto
hubs in the country.
Encourage collaboration of industry with research and academic institutions.
Working hours to be increased from 48 to 60 per week from 9 to 11 per day spread over from 10.5 to 13.0
hours per day to enhance competitiveness of the industry. Ensure availability of trained manpower by creating
automotive training institute (ATI) for providing ‘mechanics’ training to all segments.
One-stop clearance for FDI proposals in automotive sector. Road infrastructure- Further road
development, Developing urban transportation system, Flyovers, ensuring better connectivity.
State Government to be urged to offer Preferential allotment of land to automotive plants, Continuous
uninterrupted power supply and promote Captive Generation
The Automotive MISSION PLAN 2006-2016
Business & Markets
Market Availability, Competition, Market Value Share
Indian and International Market – Hatchbacks, Sedans and LCV, M and HCV.
Prime Focus on base of 14-15 countries where market conditions are similar to that of India. i.e.
Korea, South Africa, Thailand and Latin America.
Competitors are Maruti Suzuki, Ashok Leyland, Eicher, Hyundai, M&M across all segments in Utility,
Top three Competitors - Car and Utility Vehicles Market Share (April 2013)
Maruti Suzuki 50.74%
TATA Motors 5.91%
Tata Motors Ltd - ₹291.95
S Demand Driven, Customer
Oriented, Target Costing Strategy
Long List of Portfolio, Global
Presence, 3500 Touch Points
W Return on Investment is
low, Not a Luxury Brand, Relatively
low market share
Low Safety Standards and 3rd and
4th generation designs
O Acquisitions like Jaquar
&Land Rover, Nano Cheapest
Car, Target emerging industrial
nations like India, Korea, China
T Other Competitors are
40-50 yrs old, Implement Lean
Production, Intense Competition
from Maruti, Fiat, Ford, Hyundai
P Operations in Europe Africa and
Australia need to govern all laws
governing commerce, trade and
Growth and investment.
E.g. Jaquar Tata Motors must have a full
comprehension of the governing bodies
and laws regulating commerce in the UK
E Focus on individual market, if the
price of the aluminum required to make
engine blocks goes up in Kenya, option
to get the aluminum from other suppliers
in Europe or Asia who they would
normally get from for production in
Ukraine or Russia.
Attention to currency where capital
investment will develop and prosper.
s Beliefs, opinions, and general
attitude of all the stakeholders in a
company will affect how well a
company performs. i.e. Italians have a
higher average income and tend to
drive larger and fancier cars. Nano
may not be successful.
T Horizon Next new technology
initiative to revamp the models TATA
Storme, Indica, Nano.
NEW PRODUCT LINE
Stallio, Aquario, Calypso
Tata Motors today announced
HORIZONEXT, an aggressive
customer focused strategy for its
Passenger Vehicles business
HORIZONEXT: Evolution in Technology
HORIZONEXT: Evolution in HMI- Human Machine Interface
HORIZONEXT: Evolution in Safety
HORIZONEXT: Evolution in Design
HORIZONEXT: Evolution in Performance
HORIZONEXT: Evolution in Interiors
Tata Motors is always growing and expanding and the main way they do this is
through acquisitions and mergers
Jaguar Land Rover JLTR
On June 2, 2008, the Company acquired the global business relating to Jaguar
Land Rover. The strengths of Jaguar Land Rover include its internationally
recognized brands, strong product portfolio of award-winning
luxury and high performance cars.
In March 2004, Tata Motors acquired 100 percent of the Korean based Daewoo
Commercial Vehicle Company, Korea’s second largest truck maker, for 102 million
Fiat stood at the tenth position among the major car players in the country. The
Tata-Fiat dealer network was upgraded to 170 dealer facilities
across 129 cities as of March 31, 2012. Fiat was ranked ninth in
the JD Power 2011 India Customer Service Index Survey.
WAY FORWARD & RECOMENDATIONS
Continue to upgrade our products, value added services & solutions for our end customers.
Future Products like Variants from Prima Range, Ultra range of LCV, ACE variants, Nano
variants, refreshed car models across the portfolio.
Develop production strategy in existing productions plants for new product line.
i.e. Luxury & Hybrid Cars, Electric Cars, Bikes.
Acquisition and Merger Strategy - Recommendations of More acquisitions across various
Grow our manufacturing footprint in China.
Production Strategy of Target Costing.
Capture Growing Market in India, China, Indonesia. Create Awareness about Automotive
Industry, people know how about various genre’s
Capture Market Share in Commercial Vehicles. Develop substitute for existing vehicles like
e.g. Develop a substitute of Bajaj Auto Rickshaw.
Guides and References