Mahindra & Mahindra Limited is an Indian multinational conglomerate company based in Mumbai, India. It operates in key industries like automotive, farm equipment, information technology, and infrastructure development. Some of its core business activities include automotive, farm equipment, financial services, and information technology. M&M is India's largest SUV maker and has a global presence with subsidiaries around the world.

1. MAHINDRA &
MAHINDRA

2. FIRM ANALYSIS
• Mahindra & Mahindra Limited is the flagship company of the
Mahindra Group.
• They are us $14.4 billion multinational group based in
Mumbai, India, with more than 144,000 people in over 100
countries.
• The company was set up in 1945 in Ludhiana as Mahindra &
Mohammed by brothers K.C. Mahindra and J.C. Mahindra.
• Then it was named as Mahindra and Mahindra group
• The group is now headed by Mr. Anand Mahindra

3. FIRM ANALYSIS
• They operate in the key industries that drive
economic growth, enjoying a leadership position
in utility vehicles, information technology, tractors,
and 2-3 vehicles.
• They have a growing presence in the automotive
industry, aerospace, aftermarket, components,
consulting services, defense, energy,
financial services, logistics, real estate, retail, and two
wheelers.

4. CORE BUSINESS ACTIVITIES
• Automotive
• Farm Equipment
• Systech
• Financial Services
• Information Technology
• Infrastructure Development
• After-Market
• Two-wheelers
• Mahindra Partners Division
• Specialty Services

5. MAHINDRA & MAHINDRA (M&M)
• Mahindra & Mahindra (M&M) was first known for
assembly under licence of the iconic Willys Jeep in
India.
• At present M&M is India's largest SUV maker.
• Also rapidly growing from being a manufacturer of
army vehicles and tractors to an automobile major
with a growing global market.

6. MAHINDRA & MAHINDRA (M&M)
• M&M has a global presence[ and its products are
exported to several countries.
• Its global subsidiaries include Mahindra Europe
based in Italy, Mahindra USA Inc., Mahindra South
Africa and Mahindra (China) Tractor Co. Ltd.

7. SHARE OF REVENUE

8. MARKET SHARE
• In Commercial vehicles-12%
• In Multi Utility Vehicles-57%
• In Personal Vehicles-7%
• In Tractors Section-34%
• In Two Wheelers-3%

9. KEY COMPETITORS
• TATA SAFARI
• TATA SUMO GRANDE
• FORD ENDEAVOUR
• FORCE ONE SUV
• CHEVROLET TAVERA
• TOYOTA INNOVA
• HONDA-CRV
• CHEVROLET-CAPTIVA

10. MAHINDRA LAUNCHES KORANDO
AND REXTON FOR 2012

11. REXTON

12. PORTER’S FIVE FORCES ANALYSIS
• Degree Of Competition
• Threat Of Substitutes
• Barriers To Entry
• Buyer Power
• Supplier Power

13. SWOT ANALYSIS

14. STRENGTHS
• Over the years the company has emerged as one of
the top players in India in terms of number of SUV’s
sold.
• This gives a clear indication that the company's
market share is one of its biggest strengths.
• The company has established its brand name in
other countries of the world as well.

15. STRENGTHS
• The company's ability to introduce new products in
the market and to generate sales from those new
products is a major strength.

16. WEAKNESS
• Don't gives much importance to high end vehicles.
• Have not introduced many vehicles in the
passenger car segment .

17. OPPORTUNITIES
• The government has been trying to strengthen the
exports of automobile.
• Joint ventures in other countries allow TATA motors
to easily enter into new market
• Take the advantage of their low cost car by entering
into third world countries where people have low
purchasing power

18. THREATS
• The entry of foreign players in this segment could
pose a threat to the company as these foreign
players are technically more competitive than
Mahindra & Mahindra.
• Rising prices in the global economy.

19. PEST ANALYSIS
Political
• Taxation Policy
• Government Policy
Social
• Give good quality to their customers
• Providing offers to its retailer and customers
• Providing life style product
• Change the customer attitudes and opinions

20. Economy
• Launch low cost car in rural areas
• Launch economy related brand
• Launch power full car in the market so customers
make good image in their mind
Technological
• Provide new innovative product to their customers
• Provide the compete ting technology
• Provide new technology to their worker

21. BCG MATRIX

22. BCG MATRIX
• Stars (XUV 500)
• Question marks(XYLO)
• Cash cows (Bolero)
• Dogs (Jeep)

23. RESOURCES AND CAPABILITIES
• Skilled Human Resources
• High Tech Technology
• Strong Financial Support
• High Quality Leadership
• Providing Quality Products
• Timely Delivery

24. RESOURCES LEADING COMPETITIVE
ADVANTAGES
• Technology
• High Quality Products
• Customer Satisfaction
• Human Resources
• Empowering Rural India

25. CORPORATE SOCIAL
RESPONSIBILITY(CSR)
• Education
• Environment Initiatives
• Health & Disaster Relief
• Art & Culture
• Sports

26. MARKETING STRATEGIES
• USP – ruggedness and performance.
• Products that redefined the market.
• Network of dealers, sales offices, service stations etc.
• Strong market base in the urban and semi-urban
areas.

27. BUSINESS STRATEGIES
• Restructuring of the company.
• E-business Initiatives
• Joint ventures.
• Foreign competition.

28. HOW TO COMPETE?
• Better Technology.
• Global Partnerships.
• Improved Distribution
• Improved Networking
• CSR
• Cost Effectiveness