Remaining relevant in social media

4. Social Media – The numbers
http://www.internetlivestats.com/

5. Social Media – Content grows exponentially
http://www.internetlivestats.com/

6. Social media in Malaysia
Social networking in general is
particularly popular in Malaysia, with
nearly half of the population
maintaining a Facebook account.
Malaysia's netizens appear to prefer
the internet to TV, spending
almost twice as much time online as
they do watching television.
More than 40% of Malaysian internet
users access TV and movie content
via the internet, and 80% of
Malaysian web users stream online
video content each month.

7. Social media in Malaysia
Social networking in general is
particularly popular in Malaysia, with
nearly half of the population
maintaining a Facebook account.
Malaysia's netizens appear to prefer
the internet to TV, spending
almost twice as much time online as
they do watching television.
More than 40% of Malaysian internet
users access TV and movie content
via the internet, and 80% of
Malaysian web users stream online
video content each month.

12. A policeman was
fired after
making a joke
with cocaine
meant to be kept
in the evidence
store

15. Article in The
Malaysia alone, went
viral
7.6k Facebook Likes
52.1k Facebook
Shares
165 Tweets

20. Common misunderstanding on social media
A mistaken belief that content deleted
from a site is no longer accessible. The
moment something is posted, it lives on
a server that can always be discoverable
in a court of law.
What you post will
always end up
somewhere!
Think before you post!

21. However, not all social media crisis are caused by Internal people.
Some are by external parties.
Be wary of people around you : customers, contractors etc.

23. Real life case examples where courts or tribunals backed employers who fired
disgruntled employees for inappropriate activity on social media have included:
• Calling clients “spastics” and “whingeing junkies” on Facebook;
• Disclosing information about an employer’s internal systems and processes on
Facebook and then topping it off by calling the employer “utterly disgraceful”;
and
• Displaying contempt for a colleague in the office, and “defriending” them on
Facebook.

24. Other examples where the courts or tribunals did not agree with the employers’
disciplinary action include:
• “Liking” complaints made by customers on Facebook;
• Complaining about poor treatment at work;
• Making sarcastic remarks on Facebook such as “Hari Raya‘bonus’ alongside a
job warning, followed by no holiday pay!!! Whooo! The Car Industry Rocks
man!! Awesome!!!”

25. Four key things that employees should consider before posting any work related
content:
• Does it relate to their actual work?;
• Is it an actual intention to damage the organisation’s reputation?;
• Damages the brand or that of others at your organisation in a way that is
tangible; and/or
• Is it in breach of a written social media policy?

26. Can 1 Single
Posting Make an
Organisation Lose
Millions?

27. Chris Hart, an economist with Standard Bank
Respond
from
Standard
Bank came
27 hours
later
10,000 DIRECT
negative brand
mentions
9,800 INDIRECT
negative brand
mentions
REACH :
63 million
REACH :
32 million
Brand Damage :
R 2.8 million
Brand Damage :
R 480,000
TERMINATION , LEGAL AND HR COSTS
AD AGENCY TO MANAGE CRISIS FOR 2 WEEKS

32. Bluewolf is a global IT consulting firm specializing. Bluewolf valued employee advocacy so
much that in 2012 they launched an incentive program for employees to build their personal
brand.
#GoingSocial provides employees with a portal for the tools and video guidance they need to
launch their own personal brand.

33. Starbucks refers to their employees as “partners”.
Starbucks Partners is an internal program to outline what it means
#tobeapartner and develop “moments of connection.”

34. Starbucks Social Media Policy