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Marketing yourself on Linkedin

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Marketing yourself on Linkedin

  1. 1. Hawkeye Continuing Education<br />Katie Noonan<br />Marketing Yourself on LinkedIn<br />
  2. 2. About me<br />BA: Marketing, UNI<br />Fmr. PR/Social Media – Hellman<br />Current Corporate & Community Relations, UNIBusiness<br />
  3. 3. Copies of PPT available at…<br />http://www.slideshare.net/kmnoon/marketing-yourself-on-linkedin<br />
  4. 4. What is LinkedIn?<br />“The world’s largest professional network”<br />http://www.youtube.com/watch?v=ZVlUwwgOfKw<br />The Social Media Revolution: http://youtu.be/3SuNx0UrnEo<br />
  5. 5. About LinkedIn<br />Started in living room of co-founder in 2002<br />Official launch in May 2003<br />Publicly held company<br />120 million members<br />6.5 million students<br />9 million recent graduates<br />Members in more than 200 countries<br />Executives from all Fortune 500 companies <br />
  6. 6. LinkedIn Global Recruiting Trends<br />Who was surveyed<br />Surveyed 1,166 recruiting professionals in the U.S. who have a LinkedIn Profile<br />Companies of all sizes represented <br />Internal and 3rd party recruiters<br />
  7. 7. LinkedIn Global Recruiting Trends (cont.)<br />Key Findings<br />Most companies in the US use social professional networking for recruiting; almost one in three use it as a major hiring source<br />Competitive pressures are major motivator<br />Biggest need not being met by traditional tools – candidates<br />Report available at http://talent.linkedin.com/success-toolkit<br />
  8. 8. How to use LinkedIn<br />Create your profile<br />Build your network<br />Position yourself as an expert<br />
  9. 9. 1. Create your profile<br />Creating a LinkedIn profile is simple.<br />All you need is a valid email<br />
  10. 10. Basic Information<br />
  11. 11. Summary<br />
  12. 12. Experience<br />
  13. 13. Education<br />
  14. 14. Additional Information<br />Websites<br />Twitter<br />Honors and awards<br />Contact for… <br />
  15. 15. Understanding Features<br />Privacy Controls<br />Public Profile<br />Profile Stats<br />Inbox<br />Companies<br />Groups<br />Applications<br />Jobs<br />
  16. 16. Privacy Controls<br />Profile<br />Email preferences<br />Groups, companies & applications<br />Account<br />
  17. 17. Public Profile<br />What EVERYONE sees<br />Set your URL<br />
  18. 18. Profile Stats<br />
  19. 19. Inbox<br />
  20. 20. Companies<br />Your companies<br />Search other companies<br />Desirable companies<br />
  21. 21. Groups<br />
  22. 22. Applications<br />Add to your profile<br />Share and collaborate<br />Add to your homepage or profile<br />
  23. 23. Jobs<br />Search for jobs<br />Job seeker toolkit<br />Jobs you may be interested in<br />Search jobs by keyword<br />Post a job<br />
  24. 24. 2. Build your network<br />
  25. 25. Network Statistics<br />
  26. 26. 3. Position yourself as an expert<br />Recommendations<br />Network<br />Explore<br />
  27. 27. Recommendations<br />Ask for recommendations<br />Former and current colleagues <br />Supervisors<br />Classmates<br />Clients<br />Employees<br />
  28. 28. Network<br />Share valuable information regarding your industry and organization<br />Be involved with your connections<br />Join relevant groups and participate in discussions<br />
  29. 29. Explore<br />Explore beyond your profile<br />Do your homework<br />
  30. 30. Available Upgrades<br /><ul><li>Business, Business Plus, or Executive</li></li></ul><li>Questions? <br />

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