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Shashi Bellamkonda - Social Media at the DC Chamber of Commerce

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Shashi Bellamkonda - Social Media at the DC Chamber of Commerce

  1. 1. Social Media: Making It Work for Your Business Shashi Bellamkonda Social Media Swami
  2. 2. Online Tools Checklist for your business <ul><li>Network Solutions – University of Maryland Small Business Success index </li></ul>
  3. 3. Prominent role to Social Networking <ul><li>Social Networking has been the global consumer phenomenon of 2008. 1 </li></ul><ul><li>Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 1 </li></ul><ul><li>Facebook added its 200 millionth user on April 8, 2009. If Facebook were a country, it would be the fifth-largest in the world after China, India, the US and Indonesia. 2 </li></ul><ul><li>From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population 2 </li></ul><ul><li>1 </li></ul><ul><li>2 http:// =1007034 </li></ul>
  4. 4. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: LISTEN PARTICIPATE Photo Courtesy: CONTRIBUTE Photo Courtesy:
  5. 5. Your Listening Plan <ul><li>Who is talking about your business, product or competitor? </li></ul><ul><ul><li>Are they Customers? </li></ul></ul><ul><ul><li>Prospects ? </li></ul></ul><ul><li>Where are these conversations happening? </li></ul><ul><ul><li>Find a clue to what they enjoy doing? </li></ul></ul><ul><ul><li>Clues to where you may find more customers </li></ul></ul><ul><li>What are they talking about? </li></ul><ul><ul><li>Is this feedback? More product features or a call for help? </li></ul></ul><ul><ul><li>Do you need to be part of this conversation? </li></ul></ul>
  6. 6. Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li> </li></ul><ul><li>Backtype </li></ul><ul><li>Radian6 </li></ul><ul><li>Buzzlogic </li></ul><ul><li>BuzzMonitor </li></ul><ul><li>Buzzlogic </li></ul>
  7. 7. Participate <ul><li>Comment On Blogs </li></ul><ul><li>Participate in Forums/Community Boards </li></ul><ul><li>Answer Linkedin Questions </li></ul>
  8. 8. Contribute <ul><li>Tell your story </li></ul><ul><li>Make videos of your expertise </li></ul><ul><li>Talk about your employees </li></ul><ul><li>Share exciting events/news </li></ul>
  9. 9. Road to Success <ul><li>Referrals for your business </li></ul><ul><li>Web Site /Blog Traffic </li></ul><ul><li>Comments/Conversation with Customers /prospects </li></ul><ul><li>Inbound Links </li></ul><ul><li>Your own customer community </li></ul>
  10. 10. Google Juice <ul><li>Google results are from Social Media Profiles </li></ul><ul><li>From 250 to 35,000 </li></ul>
  11. 11. Online Positive Reputation Grows <ul><li>Network Solutions won the Society of New Media Communications and Research Award for Corporate Online Reputation Management </li></ul>
  12. 12. Earned Media
  13. 13. Best Practices <ul><li>Be authentic and Show your human side </li></ul><ul><li>Be Familiar and get to know the turf </li></ul><ul><li>Be careful – What you say could stay for ever </li></ul><ul><li>Hold two way conversations </li></ul><ul><li>No Self-promotion/No message blasts </li></ul><ul><li>Refer to other sites </li></ul><ul><li>Post interesting and original content </li></ul>
  14. 14. Your Social Media Plan <ul><li>Setup Alerts </li></ul><ul><li>Join and setup profiles in 3 social networks </li></ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul><ul><li>Converse, don’t sell </li></ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul><ul><li>Measure your efforts </li></ul><ul><ul><li>How many times were you mentioned </li></ul></ul><ul><ul><li>How many people read your posts </li></ul></ul><ul><ul><li>Inbounds links </li></ul></ul><ul><ul><li>Are your customers evangelizing </li></ul></ul><ul><li>Attend one local event a month </li></ul><ul><li>Ask for help if you need it </li></ul>
  15. 15. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Small Business Success Index </li></ul><ul><ul><li> </li></ul></ul><ul><li>Network Solutions Blog : </li></ul><ul><li>Web Community Network : </li></ul><ul><li>Small Business Network : </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: </li></ul></ul><ul><ul><li>Digital Thoughts: </li></ul></ul><ul><ul><li>Restaurant Reviews: </li></ul></ul>