Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Shashi Bellamkonda - Social Media at the DC Chamber of Commerce

  • Login to see the comments

  • Be the first to like this

Shashi Bellamkonda - Social Media at the DC Chamber of Commerce

  1. 1. Social Media: Making It Work for Your Business Shashi Bellamkonda Social Media Swami
  2. 2. Online Tools Checklist for your business <ul><li>Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com </li></ul>
  3. 3. Prominent role to Social Networking <ul><li>Social Networking has been the global consumer phenomenon of 2008. 1 </li></ul><ul><li>Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 1 </li></ul><ul><li>Facebook added its 200 millionth user on April 8, 2009. If Facebook were a country, it would be the fifth-largest in the world after China, India, the US and Indonesia. 2 </li></ul><ul><li>From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population 2 </li></ul><ul><li>1 http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf </li></ul><ul><li>2 http:// www.emarketer.com/Article.aspx?R =1007034 </li></ul>
  4. 4. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
  5. 5. Your Listening Plan <ul><li>Who is talking about your business, product or competitor? </li></ul><ul><ul><li>Are they Customers? </li></ul></ul><ul><ul><li>Prospects ? </li></ul></ul><ul><li>Where are these conversations happening? </li></ul><ul><ul><li>Find a clue to what they enjoy doing? </li></ul></ul><ul><ul><li>Clues to where you may find more customers </li></ul></ul><ul><li>What are they talking about? </li></ul><ul><ul><li>Is this feedback? More product features or a call for help? </li></ul></ul><ul><ul><li>Do you need to be part of this conversation? </li></ul></ul>
  6. 6. Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Search.Twitter.com </li></ul><ul><li>Backtype </li></ul><ul><li>Radian6 </li></ul><ul><li>Buzzlogic </li></ul><ul><li>BuzzMonitor </li></ul><ul><li>Buzzlogic </li></ul>
  7. 7. Participate <ul><li>Comment On Blogs </li></ul><ul><li>Participate in Forums/Community Boards </li></ul><ul><li>Answer Linkedin Questions </li></ul>
  8. 8. Contribute <ul><li>Tell your story </li></ul><ul><li>Make videos of your expertise </li></ul><ul><li>Talk about your employees </li></ul><ul><li>Share exciting events/news </li></ul>
  9. 9. Road to Success <ul><li>Referrals for your business </li></ul><ul><li>Web Site /Blog Traffic </li></ul><ul><li>Comments/Conversation with Customers /prospects </li></ul><ul><li>Inbound Links </li></ul><ul><li>Your own customer community </li></ul>
  10. 10. Google Juice <ul><li>Google results are from Social Media Profiles </li></ul><ul><li>From 250 to 35,000 </li></ul>
  11. 11. Online Positive Reputation Grows <ul><li>Network Solutions won the Society of New Media Communications and Research Award for Corporate Online Reputation Management </li></ul>
  12. 12. Earned Media
  13. 13. Best Practices <ul><li>Be authentic and Show your human side </li></ul><ul><li>Be Familiar and get to know the turf </li></ul><ul><li>Be careful – What you say could stay for ever </li></ul><ul><li>Hold two way conversations </li></ul><ul><li>No Self-promotion/No message blasts </li></ul><ul><li>Refer to other sites </li></ul><ul><li>Post interesting and original content </li></ul>
  14. 14. Your Social Media Plan <ul><li>Setup Alerts </li></ul><ul><li>Join and setup profiles in 3 social networks </li></ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul><ul><li>Converse, don’t sell </li></ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul><ul><li>Measure your efforts </li></ul><ul><ul><li>How many times were you mentioned </li></ul></ul><ul><ul><li>How many people read your posts </li></ul></ul><ul><ul><li>Inbounds links </li></ul></ul><ul><ul><li>Are your customers evangelizing </li></ul></ul><ul><li>Attend one local event a month </li></ul><ul><li>Ask for help if you need it </li></ul>
  15. 15. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Small Business Success Index </li></ul><ul><ul><li>http://GrowSmartBusiness.com </li></ul></ul><ul><li>Network Solutions Blog : http://blog.networksolutions.com </li></ul><ul><li>Web Community Network : http://www.LinkTogether.com </li></ul><ul><li>Small Business Network : http://www.MySolutionSpot.com </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http://www.shashi.name </li></ul></ul><ul><ul><li>Digital Thoughts: http://readythoughts.blogspot.com </li></ul></ul><ul><ul><li>Restaurant Reviews: http://www.carryoncurry.com </li></ul></ul>

×