A description of some of my earlier participation in social media in Malaysia

1. Khalid Aljuned
Social Media Profile
https://www.facebook.com/khalida
https://twitter.com/khalids
https://instagram.com/khalids_77/

2. Khalid Aljuned
Social Media Analyst
Summary & Current Work
• Khalid Aljuned has 16 years of working experience in a multitude of organisations in diverse industries spanning from
banking, oil and gas, telecommunications and logistics but his most recent venture, social media, is where his heart and
passion is. Being an active participant in social media, it is almost a natural transition for Khalid into this industry.
• In Berkshire Media, where he has plied his trade as a Project Director for the last 4 years, Khalid Aljuned has thrived in
turning social media monitoring into a lucrative business, serving many high profiled clients. The reports which details the
sentiment and virality of issues of the clients, brings a clear picture of the perception in social media. It consolidates and
gives a useful snapshot to the client, in order to provide actionable insights which are measurable. Khalid manages a team
of social media analysts from data collection to report writers in order to provide timely, customized reports to clients on
daily, weekly, monthly, yearly or on ad hoc basis.
• With Berkshire Media, Khalid and the team then proceeded to upscale themselves into data analytics, using the data from
social media obtained from Radian 6 software. These data, when compiled coherently into groups can be very beneficial to
understand the main issues revolving clients, where it leads to actions that can be taken to manage and avert social media
crisis, profiling of key advocates and negative influencers and the main issues that need attending to.
• In his free time, he does freelance talks and consultancies to different organisations, eager to share his wealth of experience
to society in various capacities. His fluency in English and Bahasa Melayu, as well as his presentation skills and public
speaking experience have made him a sought after speaker in social media circles. He is also an active member of Malaysia
Social Media Chambers.

3. Khalid Aljuned
Social Media Analyst
Education
Penang
Free School
(SRP)
Malay College
Kuala Kangsar
(SPM)
MARA
Institute
Of
Technology
(A Levels)
Deakin University (AUS)
Bachelor in Commerce
(Marketing and
Management)

4. Risk
Management
Executive
Account
Manager
Policy,
Government
and Public
Affairs
Executive
Area
Manager
Global
Account
Manager
Project
Director
Career
2002 2005 2007 2007 2011 2012
Khalid Aljuned
Social Media Analyst

5. Latest Success
Khalid Aljuned
Social Media Analyst
Project Director to manage social media accounts for #GECommunity2016
• Manpower planning, event execution and amplification
• Content creation in social media (Facebook, Instagram, Twitter)

6. Khalid Aljuned
Social Media Analyst
Talks Given On Social Media

7. Khalid Aljuned
Social Media Analyst
1. Social Media Conference 2014 - 3rd June 2014
Moderator for 2 panel discussions
i) Enhancing your brand by leveraging on social
media
ii) Crisis management in the digital world
2. Media Law Conference 2014 - Social Media & The
Law (hosted by Messrs. Raja, Darryl & Loh) - 19th
June 2014
Speaker on session titled
Communications in crisis: Managing and protecting
corporate brand reputation in social media
3. Talented Asia , April 2015 – The new face of Social
HR
Speaker - Using Social Technologies to Engage
Across Global Organisations
Talks Given On Social Media

8. Khalid Aljuned
Social Media Analyst
1. 20th October 2014 – National
Conference on Nursing and
Ethics - Became key speaker in the
topic “Social Media in the Nursing
World”
2. 12 December 2014 –
Social Media and Healthcare -
Sime Darby Medical Center
3. 22 February 2016 – “The Nursing
World and Social Media”
Sunway Medical Center
Talks Given On Social Media - Nursing

9. Khalid Aljuned
Social Media Analyst
Talks Given On Social Media - HRDF
1. 5 April 2016, HRDF Training Fair in Kuching, Sarawak. “Why
social media is imperative to modern business”
2. 10 May 2016, HRDF Training Fair 2016 in Penang, “Why
social media is imperative to modern business”
And another 3 talks in Johor, Kota Kinabalu and Penang.

10. Khalid Aljuned
Social Media Analyst
Talks Given On Social Media –
Malaysia Social Media Week
The #MSMW2016 Summit
Panel 1: The "Likes" Strategy by Khalid Aljuned at Lim
Kok Wing University, Cyberjaya

11. Khalid Aljuned
Social Media Analyst
http://www.establishmentpost.com/social-media-monitoring-analytics-exciting-time-malaysia-2/
http://malayarama.blogspot.com/2014/07/social-media-and-its-implications.html
http://malayarama.blogspot.com/2014/07/sorry-kiki.html
Online Articles On Social Media

12. Khalid Aljuned
Social Media Analyst
Interviewed on Radio by BFM radio on
the Low Yat incident that went viral on
social media
On the radio

13. Khalid Aljuned
Social Media Analyst
Commented on an independently produced
documentary “Viral, Sial” which was screened in
Leipzig, Germany, representing Malaysia for
International Best Short Film in Freedom Film Fest
2015
Notable Project

14. Khalid Aljuned
Social Media Analyst
http://www.thestar.com.my/Lifestyle/Entertainment/Music/News/2013/09/16/A-sense-of-pride/
Produced music video for : Monoloque and Datuk Siti Nurhaliza
We were fortunate and very excited to be commissioned to promote social
cohesion through arts. One of the platforms that would be most powerful in
communicating that message is via music, video art and words. This was
translated into a music video and song in conjunction with Malaysia’s
56th Independence Day and 50th Malaysia Day celebrations.
Malaysian indie rock legend Monoloque and Asia’s Best Voice, Datuk Siti
Nurhaliza were engaged to produce a track that is not only memorable, but
encapsulates the true meaning of being a Malaysian. The song, titled
“Tanahairku, Tanahairmu Jua”, was an instant hit in Youtube with more than
18,000 views in less than 48 hours, gaining 99% positive reviews online. All
this was achieved without using any paid media or advertisement.
We also worked with various social media influencers and celebrities to
amplify the #tanahairku hashtag. More than 7,000 mentions were
generated by the masses across a few social media platforms, sharing
their love, hope and appreciation towards the country.
You may watch the music video
herehttp://www.youtube.com/watch?v=Vb45xcFiFkE
Notable Project

15. Khalid Aljuned
Social Media Analyst
Notable Projects