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#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
1
Using LinkedIn: The No-Nonsense,
High Performance Social Platform
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Today’s Speaker
Janna Stevens
Content Strategist
2
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Agenda
3
• What is LinkedIn?
• LinkedIn for Individuals
• LinkedIn for Business
• Creating Content
• Doing More with LinkedIn
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s LinkedIn?
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
What’s LinkedIn?
• Social platform for professionals
• Over 560 million users and growing
• Individuals can create profiles, connect with
one another, post updates, follow companies
and thought leaders, and search for jobs.
• Companies can create business profiles, gain
a following, post jobs, and post updates.
• It’s a way for job seekers and companies to
connect with one another!
5
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
LinkedIn for Individuals
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
LinkedIn for Individuals
7
• Use profile as resume
• Connect with current and former
colleagues.
• Find and apply to jobs.
• Follow relevant companies.
• Join relevant groups.
• Publish content.
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
LinkedIn for Individuals
8
• Use a professional photo as your
profile picture.
• Add a cover photo.
• Make sure your About section is filled
out.
• Treat your profile as an ever-changing
entity.
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
LinkedIn for Business
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
LinkedIn for Business
10
• Set up company page with as much
detail as possible, including a cover
image and logo.
• Description might include information
about your business, your products,
and your company’s history and
mission.
• Add page administrators if needed.
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
LinkedIn for Business
11
• Encourage your employees to
follow your company page.
• Gain additional followers by
linking to your company page on
your website, social media, email
signature, business cards, etc.
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
13
Companies that post weekly see a
2x lift in engagement with their
content.
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
14
• Share updates about:
• Products/services
• Company culture
• Employee recognition
• Job openings
• Share company blog posts.
• Share blogs or news articles from
external sources.
• Variation is key!
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
15
Example of
Product/
Service Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
16
Example of
Company
Culture Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
17
Example of
Company
Culture Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
18
Example of
Employee
Recognition
Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
19
Example of
Employee
Recognition
Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
20
Example of
Employee
Recognition
Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
21
Example of
Blog Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
22
Example of
External
Article Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
23
Example of
Job
Opening
Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
24
Example of
Job
Opening
Post
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Creating Content
25
• Photos and videos are always the most
engaging.
• Add relevant hashtags to expand your
post reach.
• Ask thoughtful questions that encourage
comments.
• Engage with followers.
• Stick to your brand’s voice and tone.
• Strive to publish regularly (at least once a
week; ideally once per weekday).
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Doing More With LinkedIn
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Doing More With LinkedIn
27
• Target your audience
with ads:
• Sponsored content
• Text ads
• Sponsored InMail
• Learn from LinkedIn
Analytics.
Images Credit: Hootsuite
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
28
Using LinkedIn: The No-Nonsense,
High Performance Social Platform
#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)
Q&A

29

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