Presentation: Four Truths About Social Media and Finance
Presented by: Ben Cathers, Social Media Manager, Lightspeed Financial
It's where your customers are: Every single day, your customers are on some type of social media. And chances are, they are doing something finance related. From asking for advice on financial social media sites, to sharing the latest good and bad news about your company to their friends, your customers are connected more to your brand more than you think
It's where your customers research you: Your customers are getting smarter - social media enables them to be. Every day, your customers are researching your brand on social media sites and using that information as a definitive way to make a decision. Your presence on these sites is more important than ever.
It's what your customers want: Your customers want to interact with you via social media. Whether its through Facebook, Twitter, Linkedin or Youtube, or your own internal user community, your customers allow your brand into their personal inbox. They want to interact with your brand. They will allow you into their personal social inbox. Embrace it!
Its where your employees are: Your employees are on facebook. And that brings up a whole host of legal and regulatory issues. Ever have an employee talk about a stock on their personal facebook or twitter page? That could lead to potential issue. Having a social media policy is no longer a "nice to have". It's now as standard as any other legal document.