Journalism Class

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Powerpoint of topics covered in Dr. H. Hall's Journalism Class on content marketing with on-line marketing at Arkansas State University

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Journalism Class

  1. 1. The New Marketing Imperative<br />By Herb Lawrence, Center Director<br />ASU Small Business and Technology Development Center<br />http://www.slideshare.net/hlawrenc/journalism-class<br />http://www.slideshare.net/hlawrenc/journalism-class<br />
  2. 2. Why the Imperative?<br />50% of World Population Under 30<br />46% of US population under 34 by 2015<br />45% of Arkansas population under 34 by 2015<br />3 out of 4 Americans have Internet<br />107 TRILLION emails sent 2010<br />Each Day 2 BILLION videos watched on YouTube<br />AVERAGE internet user 186 videos a month<br />
  3. 3. Current Statistics<br />3 out of 4 use Social networks <br />regularly<br />Social media overtaken e-mail <br />as #1 activity on the web<br />17% of all web usage<br />200 million blogs<br />900,000 blog posts daily<br />34% of opinions about companies, brands and products<br />93% of social media users believe companies should have presence on social media<br />
  4. 4. 25 BILLION Tweets sent 2010 on Twitter<br />88.8 MILLION .coms registered in 2010<br />255 MILLION WEBSITES as of Dec 2010<br />FACEBOOK TO HIT 650 MILLION USERS<br />1 IN 13 people worldwide ½ check in daily<br />48% 18-34 year olds check Facebook when they wake up<br />28% check Facebook on smart phone before getting out of BED!<br />
  5. 5. 35+ Age Group is over 30% all Facebook<br />3 out of 4 Americans on Facebook<br />48% of Under 30 said they find out about the news through Facebook<br />Twitter has 75.6 MILLION users in US<br />LinkedIn Connects Business Professionals <br />50.8 MILLION worldwide<br />22.8 MILLION in US<br />
  6. 6. Getting our HEADS Around Internet Marketing<br />
  7. 7. The Elephant<br />Cash Register<br />Web Site<br />Outbound Marketing<br />Inbound Marketing<br />Print Advertising<br />Mail Marketing<br />Trade Shows<br />E-Mail Marketing<br />Radio/Cable/ TV<br />Blogs<br />SEO<br />SMO<br />Permission E-Mail<br />Local Search<br />
  8. 8. Fundamentals of Effective Marketing Have NOT Changed<br />Market Segmentation<br />Target Markets<br />Information Channels<br />Target Needs/Wants<br />Crafting Compelling Msg<br />Analyzing Results<br />Time Management<br />
  9. 9. NEW CONSUMER INTERNET USERS<br />http://www.pewinternet.org/Trend-Data/Whos-Online.aspx<br />
  10. 10. Where they Get News/Information<br />
  11. 11. Customer Involvement has changed<br />Population of Users<br />Potential Customers NOW Find You (maybe)<br />Target Group(s)<br />Customers now begin search for information on line Includes B2B<br />Review Websites<br />Read Blogs<br />Read Comments<br />Poll Friends on line<br />Conduct LOCAL Search<br />CHANGE: Customers have made critical decisions BEFORE they actually contact you<br />http://www.google.com/<br />
  12. 12. Facebook<br />Twitter<br />LinkedIn<br />Slideshare<br />Flickr<br />Photobucket<br />Friendfeed<br />Digg<br />Google Buzz<br />
  13. 13.
  14. 14.
  15. 15. How You Can Learn More<br />Facebook ABCs for Business <br />March 10, 6-9 pm ASU Tech Center in Jonesboro<br />March 15, 1-4 pm & 6-9 pm Batesville Chamber<br />Search Engine Optimization Seminar<br />March 22, 1-4 pm Mountain Home<br />For More Information or to Register:<br />http://ualr.edu/training/jonesboro.asp<br />
  16. 16. Connect with Herb<br />Blog: http://www.asbtdc-asu.com<br />Facebook Page http://www.facebook.com/asu.sbtdc<br />Facebook Profile http://www.facebook.com/herb.lawrence<br />Twitter http://www.twitter.com/asbtdc_asu<br />LinkedIn http://www.linkedin.com/in/asusbtdc<br />E-mail hlawrenc@astate.edu<br />

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