1. ThisIs Chase and status’sfirstalbum – More than A lot.I have chosenthisalbumas
it wasaround the time dubstepwasbecomingpopular,withchase & statusstill
quite new,theyhadn’thitthe mainstreamsuccesstheywouldgoonto achieve.As
theybothcome frompoorerand darkerbackgrounds,theymay have wantedtheir
musicto relate tothe youth,whotheytarget,andfinda non-violentrelease
throughit.
I thinkthisalbumbest
showsthe genre of
dubstep,especiallyits
darkerroutes.Thiscan be
seenwiththe lowbudget
effectsusedforthe colour
schemesandfonts,which
reflectsthe poverty
strickenareasof the
genre’sdevelopment.
The spray-painteffect
usedcan reflectthe
more urban and street
side of dubstep,with
graffiti beingacommon
wayurban youthuse to
expressthemselves,
thiscan also be seen
withthe extremely
expressive soundand
style seenof chase and
status.
The fort style isaimingtobe street,
sleekandbold.Thismayhelpreinforce
the image that chase and statusmay
wantto associate themselveswith.
Alsoshowingthattheirdeep,darkand
hard hittingmusiccanbe playedon
the streetwithurbanyouth.
The dripsdownon Saul Milton’sface and
the spray-paintdripscouldassociate with
blood,beingthattheywantto tap into
the rage and violence thatisassociated
withurbanyouth,but withthe drips
beingthe colourpink,theywanttoturn
that rage andanger intosomething
creative andpositive,provenwiththeir
musictheycreate,ratherthan crime
throughdrugs andviolence,whichalotof
urban youthisassociatedwith.
Theyemphasize that
thisalbumisa new
additionastheymay
wantto aligntheir
image withbeingatthe
forefrontof what’ship
and cool.Thiscould
alsobe a good
marketingtechnique
on helpingthemsell
more units.
