1. I got my inspiration make the smaller related images black
and white apart from the main imagefrom the 1975’s video
girls (linked below)
http://www.youtube.com/watch?v=QkubQCI4Fxo
Matthew Healy (the lead singer of the 1975) provides an
explanation for this particular video that particularly
influenced me in creative process of designing Mavericks
contents page.
2. “When we released our last video (Sex), people really reacted to
the fact that it was in colour. There was a lot of conjecture and
talk surrounding it – due to the fact that it was an unexpected
stylistic change. It was brought to our attention that certain
people thought we were „conforming to a record companies
wishes‟ along with other expected and unexpected clichés.
Obviously this couldn‟t be further from the truth, we are lucky
enough to be surrounded by a group of individuals who‟s
mantra centers on facilitating our creative wishes, we found the
whole idea of us being told what to do fascinating. The story of
the band who suffer at the hands of a record label shortly
after a delirious rise is a tale as old as time. So we kinda
wanted to make a tongue in cheek video about it. Twinned with
our love of 80‟s pop, it‟s innocence, grandiosity and conceptual
ideas in music videos – we wanted to make a video about a
record label‟s attempt at enforced conformity. We got our mate
Adam down to a studio in Los Angeles at the start of our USA
tour, got 4 models and made a video about us not wanting to
make a video.” - Matthew Healy.
From this extract of Matthew Healy speaking passionately
about not conforming, ideas started swirling in my head
and I ended up taking the dialogue that was spoken at the
start of his music video ‘Everything feels totally wrong, it’s
too… it’s so pop. I mean we’re just not… we’re not a pop
band. We’re not a pop band and it feels like a really pop
video the whole scenario is not what we’re really about. It
needs to be black and white for a start.’ And thinking
about what I could do to express this strong feeling in a
piece of my work. I felt the best way to do so was by
making the smaller related images black and white, only
leaving the main image with color. This would enforce
what the 1975 were trying to establish in their music video
as well as letting the reader focus on the feature artists
Drenge. It’s a win, win situation.