A2 Media Studies

1. IDEA 1 - DEVELOPING
IDEAS FOR DIGIPAKS AND
HOMEPAGE
Eloise Smith

2. MY INITIAL
IDEAS
For the campaign, I found
this music video the most
difficult to create, because
there are two juxtaposing
settings in the video,
showing young adults
going out to a nightclub
and anti-war campaigners.
However, I decided that it
seeing as the band was
presented as the
protesters, the campaign
should focus on the
themes of peace and anti-
war.

3. MIND MAPPING OF IDEAS• I decided to mind map
what I thought of when I
heard the word peace, to
get ideas for the digipak
and the band name.
• I overall decided on the
image of a stag, because
they are hunted by
humans, therefore reflects
the images of war. By
then calling the album
‘The Last Stag’, it implies
that by not having peace
we are killing beautiful
things, until they are
extinct.

4. THE NAME OF THE BAND
• I then focused on the name of the band. I
wanted something which kept the theme of
the anti-war and peace and therefore thought
about war terms. The word ceasefire came to
mind, because it is the main goal for all anti-
war protesters, so therefore shows the main
focus of the band at the heart of the
campaign.

5. THE DIGIPAK COVER• I wanted the album cover to be simple and
artist, to remain the idea that using Negas’
theory of organic vs synthetic, the band is
organic.
• I also wanted the album cover to be black
and white, to show how they feel it is so
simple to stop war.
• I found I drawing of a stag, to show the
beauty and grace of nature, that war is
ruining.
• I made the font of the name childlike, to
imply that children are inherently peaceful
and good, therefore showing how the
band want the world to be.
• I also used typewriter font for the text, to
create a vintage feel to the digipak cover,
because the age of the flower power was
in the 1960s.

6. THE WEBSITE HOMEPAGE• I wanted the website to be simple, yet
stylish, to avoid the danger of making the
band look uncool and ‘hippie like’.
• I found a picture of a soul band (the same
genre as the original artist) and thought
this made would be the ideal age for look
for the band.
• I added a album listening icon, so that the
album is shown as the main selling point
on the website and it is promoting the
album.
• I also added a kids for peace video, to
show the main focus of the campaign is
the world peace.
• Finally, I added tour dates of the band, but
at smaller venues, to show them as
popular but not top hit artists, because