Why it's important to have an 'All Star' profile on LinkedIn and how to do it
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I explain why it is important to have an 'All Star' profile on LinkedIn and the steps that you can take to make this happen. From Google ranking, to URL customisation, profile photos and more, it's all covered.
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Why it's important to have an 'All Star' profile on LinkedIn and how to do it
- 1. • Profiles are ranked and listed from ‘All Star ‘level down • The more connections you have the higher you appear • You are ranked by: 1. Profile completeness 2. Connections in common 3. Connections by degree (1st, 2nd, 3rd) 4. The Groups you have in common • Each search is unique to you. Get your GLOW on Importance of an ‘All Star’ profile GROWTH | LEADERSHIP | OPPORTUNITY | WEALTH www.omgsolutionsnz.co.nz
- 2. Get your GLOW on Complete your profile fully – most importantly: • Your Industry and Location • An up-to-date Current Position (with description) • Two Past Positions • Your Education • Your Skills (minimum of three) • A Profile Photo • At least 50 Connections. GROWTH | LEADERSHIP | OPPORTUNITY | WEALTH www.omgsolutionsnz.co.nz
- 3. • They will notice missing key areas such as: 1. Photograph 2. Experience 3. Education 4. Contact details • If your profile isn’t complete your connections, or groups won’t matter. Get your GLOW on People cannot see your level of completeness GROWTH | LEADERSHIP | OPPORTUNITY | WEALTH www.omgsolutionsnz.co.nz
- 4. GROWTH | LEADERSHIP | OPPORTUNITY | WEALTH www.omgsolutionsnz.co.nz • You are your brand • Add rich media to your profile, images, urls, video • Add a background image • Have a professional photograph • Complete your skills and get these endorsed • Ask for recommendations • Share your knowledge and expertise • Contribute and connect. Get your GLOW on Visual branding for an ‘All Star’ profile
- 5. • 1 billion names are searched on Google each day • 94 percent of people don’t go passed the first page • Boost your PageRank by being an ‘All Star’ and: 1. Set your profile to ‘full view’ in settings 2. Customise your public profile URL to your name (vanity URL) 3. Use your customised URL on the web. FIGURES SOURCE: www.gravitatateonline.com and www.brandyourself.com Get your GLOW on LinkedIn ranks higher than other profiles in Google GROWTH | LEADERSHIP | OPPORTUNITY | WEALTH www.omgsolutionsnz.co.nz
- 6. • Make strategic use of keywords • Don’t overstuff! • You don’t need to use all characters available • Less is more • Tell your story • What’s in it for the reader. Get your GLOW on Quality vs. quantity GROWTH | LEADERSHIP | OPPORTUNITY | WEALTH www.omgsolutionsnz.co.nz
- 7. GROWTH | LEADERSHIP | OPPORTUNITY | WEALTH www.omgsolutionsnz.co.nz • Use the LinkedIn Publishing Platform • Create original content and share it • Join Groups, start and contribute to discussion • Share useful content • Create a company page, and use this • Introduce connections. Get your GLOW on Increase your visibility
- 8. GROWTH | LEADERSHIP | OPPORTUNITY | WEALTH www.omgsolutionsnz.co.nz • Participation online is generally: • 90% lurkers that don’t contribute (read / observe) • 9% contribute a little (have other priorities) • 1% contribute heavily (create content, engage) • Increase your visibility by participating • Quit being a lurker. FIGURES SOURCE: www.nngroup.com/articles/participation-inequality Get your GLOW on The 1-9-90 Rule