Creating a linked in power profile


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This presentation is on how to create a LinkedIn Power Profile. The presentation has several resources at the end as well as a list of LinkedIn Experts and some of my favorite books on LinkedIn.

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Creating a linked in power profile

  1. 1. Creating a LinkedIn Power Profile Michelle Post, Ph.D., CSMS
  2. 2. Video: What is Linkedin Video Link:
  3. 3. Lessons to Learn
  4. 4. The Stats Founded in 2002 - Launched in 2003 World’s Largest Professional Networking Site 200 Million Professional Users as of Jan 2013 CEOs from all 500 Fortune Companies are on LinkedIn • Every 2 seconds a new member joins Linkedin • 97.3% of recruiting professionals surveyed reporting they used LinkedIn for recruiting during 2012 • • • •
  5. 5. Before you begin or edit . . . • Before you begin creating your profile or editing your profile, Take it offline so that you are not bombarding your connections with every minor change. • To do this go to Privacy & Settings • Turn off activity broadcasts • Change profile visibility so no one can see it • DON’T FORGET TO TURN THESE BACK ON AFTER EDITING
  6. 6. Resume to LinkedIn Resume • Name • • • • • • Personal Information Qualifications Job Experience Education Special Skills Professional Organizations • • • • • • • • • LinkedIn Headline & Tagline Keywords Contact Information Summary Experience Education Skills Professional Organizations SO MUCH MORE
  7. 7. Content Size Requirements Headline - 120 characters Status Field - 140 characters Summary - 2000 characters Specialties - 500 characters Company Name and Position (Job) Title - 100 characters • Position Description – 2000 characters • Interests – 1000 characters • Standard Logo - 100x60 pixels (image will be resized to fit), PNG/JPEG/GIF format, Maximum 2 MB • • • • •
  8. 8. What you can do with your Profile Editing Your Profile:
  9. 9. Create a Powerful Headline • You need an exciting Headline below your Profile Name – This is the first place to begin using your top keywords • Create a headline that is unique to you, and one that really catches a hiring managers eye – Use the headline as the first line of the story you are about to tell – about YOU! • Don’t forget your Alphabet behind your name
  10. 10. Professional Photo DO • Use a professional headshot • A professional headshot creates TRUST DO NOT • Leave the photo blank • Use a logo • Upload “action” or “family” photos • Have furniture or scenery that takes away from you • Be far away to where you cannot be seen This is your calling card, make it about your professional image
  11. 11. Public Profile URL • Make sure your public profile is simply your full name, do not try to be cleaver with this, just simple and straight forward – Default - URL with lots of Numbers, Letters and Slashes at the end • This URL needs to be under your name on your resume before any other information
  12. 12. Summary Section: Who Are You? • The Summary Section is your Billboard to tell your story • Use strong keywords to tell your story of who you are • This is your greatest white space on your profile – be confident, not arrogant • Ask yourself, “Who am I?” • If you don’t know then ask others, take selfassessment tests
  13. 13. Experience: What Do You Do? • Really think about the Job Titles you are using, these could be how you are searched on • Use strong keywords that show up a lot in searches • Really think about what you are going to write in each section, especially what you did for past and current employers • Look at other LinkedIn profiles in your areas of experience and see how each section looks like • Look up job descriptions of what you have done, are doing, and want to do in the future
  14. 14. Education, Certifications, Courses • Education – Current degree – Highest to lowest – Add links to schools • Certifications – Current & active • Courses – Courses in your current degree – Self-Development – Industry specific
  15. 15. Projects, Publications, Interests • Projects – What are you working? – What have your worked on? • Publications – Books – Conference Presentations – Blog • Interests – Passions – Points of interest about you
  16. 16. Skills & Expertise: Endorsements • LinkedIn has added a new Skills / Expertise section and it is more easy to seek endorsements for your skills and expertise • If you receive endorsements, you should give endorsements • Only endorse others if you know they can do the skill • Your connections play a critical role in your Skills & Endorsements
  17. 17. And There is Still More . . .
  18. 18. Recommendations • Seek out recommendations for current and past employers • Seek out recommendations from your professors or university administrators • It is good to have at least one recommendation for every job you list; however, the more the better
  19. 19. Group Membership • Join groups in the areas you are interested in • Be active in your group, start with one and listen and engage • Start a group • It is easier to connect with influencers if you are in the same groups, for you can request connections from group members
  20. 20. 100% Complete Profile
  21. 21. Put Your Best Forward – Order of Sections Order of Sections • You do not have to keep the sections in the way LinkedIn lists them • Move your best sections up • Example: – Lacking in experience, but have great skills & abilities? – Move Skills & Abilities before Experience • This is your story – WRITE IT! Publishing Your Profile • You can determine what you want the public to see when they click on your public profile • Example: – You can just show the titles from your Experience section and not the details • This is your Online Professional Persona – Make it Stand Out!
  22. 22. Use of Keywords • Keywords are not just for websites, but for individuals too • It is important to add the keywords of the jobs your are looking for --- recruiters search by keywords • Add keywords to the following sections: Headline, Summary, Specialties, Job Titles, Job Skills, Projects, and Interests Use Keyword Tools • Google Ad Words • Soovle • UberSuggest
  23. 23. Share an Update • The status bar is the box that is directly below your name, and if you do not stay current, then hiring managers do not think you are looking • A status update can be a simple post once a week about what it is you are learning, a special project, your volunteer work, a blog post you liked, a video you found inspiring
  24. 24. Cross Promote Yourself • Social media is your friend and can be critical in finding your “dream” job • If you have more than a LinkedIn account make sure your other social media accounts are professional in look and content • Do not post anything you would be embarrassed to have a hiring manager read
  25. 25. RESOURCES
  26. 26. Resources • LinkedIn Intelligence - • 20 Tips to Becoming Successful on LinkedIn – Refreshed and Expanded - • 6 Tips for Using LinkedIn the New Endorsements • LinkedIn Profile Tips: The 10 Mistakes You Want to Avoid and Why • Video: How to Job Search on LinkedIn • Simple ways to get your resume on top of the pile • 27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs
  27. 27. Resources, Cntd. • Linked University - • 11 Tips to Find the Best LinkedIn Groups - • How to Use LinkedIn Powerfully: 10 Tips to Know • Fancy Yourself as a LinkedIn Expert? Better Add These 4 Tips & Tricks to Your Toolkit - • Are you “In”? 10 Reasons To Use Linkedin • How to Add Video, Images to Your LinkedIn Profile _LinkedIn_Profile
  28. 28. Resources, Cntd. • Recruiters Say, “Avoid LinkedIn at Your Peril” • New Expert Tips For Using LinkedIn • LinkedIn Labs - • LinkedIn Strategies - • LinkedIn To Business - • Climbing Your Way Out of a Professional Rut • Best Advice I Ever Got
  29. 29. The LinkedIn Experts • • • • • • • • • • • • • Sahar Andrade: Bernie Borges: Wayne Breitbarth: Melonie Dodaro: JD Gershbein, Lewis Howes: Rick Itzkowich: Nathan Kievman: Colleen McKenna: Flynn Penoyer: Neal Schaffer: Jan Vermerien: Viveka von Rosen:
  30. 30. Recommended Books
  31. 31. REFERENCES
  32. 32. References • Bernstein, B. (2012). How to write a killer LinkedIn profile. . .And 18 mistakes to avoid. Wise Media Group. Kindle Edition. • (n.d.). Volunteer logo [Image file]. Retrieved from • (n.d.). 22 [Image file]. Retrieved from 2.jpg • De Weaver, G. (2012). How to use LinkedIn… 10 secrets the LinkedIn experts don’t share. Kindle Edition. • LinkedIn. (n.d.). Company page. Retrieved from
  33. 33. References • (2013). Social media concollage [Image file]. Retrieved from • (2012). Recommendation stamp photo [Image file]. Retrieved from • (2013). Work-experience [Image file]. Retrieved from • Qualman, E. (2012, November 7). Social media revolution 2013 [Youtube Video]. Retrieved from
  34. 34. References • (2013). Keyword-research [Image file]. Retrieved from • (n.d.). Linkedin_button [Image file]. Retrieved from • (n.d.). Debnice [Image file]. Retrieved from • Wowchasers. (n.d.). 2 [Image file]. Retrieved from
  35. 35. Dr. Michelle Post, CSMS