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CROSBY NORICKS<br />Says……<br />Crosby Noricks…gets social media and her efforts with PR Couture noticeably help nurture a...
PR COUTURE<br /><ul><li>Launched 2006
Covers fashion PR, marketing from an industry perspective
16, 700+ Twitter Followers
Sponsored by Microsoft to attend NYFW
Featured in PR Week, Mashable, Chicago Tribune</li></li></ul><li>6 DIGITAL FASHION PR TRENDS<br />
DIGITAL FASHION PR TRENDS<br /><ul><li>Brand as Publisher
The New Professional
Experience Drives Relationships
Social Shopping
Local versus Global
The Fashion Film</li></li></ul><li>BRAND AS PUBLISHER<br />Retailers become publishers and publishers move into retail<br />
Imagine if Net-A-Porter was called Vogue, or ASOS changed its name to Look. How would that feel over time?<br />-econsulta...
DIGITAL FASHION PR TRENDS<br />
THE NEW PROFESSIONAL<br />Images posted by members of online style networks are being sourced my major brands as well as p...
SOCIAL SHOPPING<br />New tools allow retailers to harness the real-time nature of Facebook and Twitter, integrating and ha...
Expect savvy brands to use demand signals from consumers to indicate which products should be ramped up on production, dis...
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6 Digital Fashion PR Trends

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Deck that accompanied presentation at Fashion Camp LA, June 13, 2010

Published in: Business, Design
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6 Digital Fashion PR Trends

  1. 1.
  2. 2. CROSBY NORICKS<br />Says……<br />Crosby Noricks…gets social media and her efforts with PR Couture noticeably help nurture aspiring industry professionals and strengthen the skills of those that are already apart of it. <br />Senior Strategist, Social Media at Red Door Interactive<br />PR/Marketing Instructor: FIDM, Art Institute<br />Blogger of the Year, InfluenceSD Awards<br />Often refers to monkeys and magic in professional settings<br />5 Ways Social Media <br />Changed Fashion in 2009<br />“One of the most notable and consistent campaigns built around user-generated content and social engagement has been from the brand Charlotte Russe… managed by Red Door Interactive.”<br />
  3. 3. PR COUTURE<br /><ul><li>Launched 2006
  4. 4. Covers fashion PR, marketing from an industry perspective
  5. 5. 16, 700+ Twitter Followers
  6. 6. Sponsored by Microsoft to attend NYFW
  7. 7. Featured in PR Week, Mashable, Chicago Tribune</li></li></ul><li>6 DIGITAL FASHION PR TRENDS<br />
  8. 8. DIGITAL FASHION PR TRENDS<br /><ul><li>Brand as Publisher
  9. 9. The New Professional
  10. 10. Experience Drives Relationships
  11. 11. Social Shopping
  12. 12. Local versus Global
  13. 13. The Fashion Film</li></li></ul><li>BRAND AS PUBLISHER<br />Retailers become publishers and publishers move into retail<br />
  14. 14. Imagine if Net-A-Porter was called Vogue, or ASOS changed its name to Look. How would that feel over time?<br />-econsultancy.com<br />
  15. 15. DIGITAL FASHION PR TRENDS<br />
  16. 16. THE NEW PROFESSIONAL<br />Images posted by members of online style networks are being sourced my major brands as well as print media. <br />
  17. 17.
  18. 18. SOCIAL SHOPPING<br />New tools allow retailers to harness the real-time nature of Facebook and Twitter, integrating and harnessing those conversations back on-domain.  <br />
  19. 19. Expect savvy brands to use demand signals from consumers to indicate which products should be ramped up on production, distribution, and marketing...<br />– Jeremiah Owyang<br />
  20. 20. EXPERIENCE DRIVES RELATIONSHIPS<br />With fashion blogging gone mainstream, both brands and bloggers are looking for opportunities to go above and beyond the traditional email pitch, working with each other to produce and curate content <br />
  21. 21.
  22. 22. LOCAL VS GLOBAL<br />Brands are negotiating the balance between global messaging with the value of localized, highly targeted content <br />
  23. 23. The global marketing department is the strategic group. The local team is the tactical group. Both need to work hand in hand. - Clikz<br />
  24. 24. THE FASHION FILM<br />The fashion short film emerges as a powerful visual story-teller.<br />
  25. 25.
  26. 26. Questions?<br />

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